ecology

Question 1

What is ecology

Answer 1

the study of environments and the structures which make up the balance of its component parts. The relationship between humans and their physical environments.

Question 2

Who coined the term media ecology

Answer 2

Neil postman

Question 3

How many adults own a smartphone

Answer 3

90%, 95% use them daily

Question 4

Magazine decline sales between 2011 and 2018

Answer 4

820mil to 373 mil

Question 5

Average time on media devices

Answer 5

8h 40 mins

Question 6

Development of the web

Answer 6

web 1.0 (read) web 2.0 (read/write), web 3.0 (portable and personal)

Question 7

How many british people get their news online in 2018

Answer 7

a third

Question 8

What is web 2.0

Answer 8

People make their own content, anyone can add information, illegal downloading, cost per click, adverts on websites.

Question 9

How many internet users are there

Answer 9

5.16 billion

Question 10

Gerd leonhard quote

Answer 10

‘Publishers need to offer their product in a way which no longer centres on distribution as a key factor.’

Question 11

Kevin Kelly quote

Answer 11

‘Copies are not just cheap, they are free’

Question 12

Black widow facts

Answer 12

1. in 2020 66% decline in movie releases in cinemas than 2019.
2. Hybrid release on Disney plus for £19.99 + a subscription.
3. Scarlett Johansson sued Disney for $40 million
   4.600 million lost due to piracy
4. over 630 films on disney +
5. 36% of adults prefer to stream- 14% cinema.

Question 13

What is a prosumer and who coined the term

Answer 13

Tapscott and williams, when the ‘consumer meets the producer.’
Creation of products by the same people who will use them.

Question 14

Henry Jenkins

Answer 14

‘If it doesn’t spread it’s dead.’
‘Textural poaching’- remixing existing media products.
participatory culture- people work collaboratively and connect

Question 15

Clay shirky

Answer 15

A revolution doesn’t happen when a society adopts new tools, it happens when it adopts new behaviours.’

We are no longer a passive audience
Traditional media fails to meet our consumption needs.

Question 16

Mr Beast name, subscribers, net worth

Answer 16

73.5 million subscribers, net worth- 100+ million, Jimmy Donaldson.

Question 17

Mr beast facts

Answer 17

Minecraft youtube channel 2012, 20 employees, Avrrage of 21.2 million views per video.

Question 18

Squid game video- mr beast

Answer 18

to win $456k, 383 million views, remixed the show

Question 19

Mr beast- blind video

Answer 19

Helped 1000 blind people see again (122 million views)

Question 20

Citizen journalism

Answer 20

Journalism conducted by the general public

Question 21

George Floyd key facts

Answer 21

25th may 2020, name mentioned 42 million times in month after death, Darnella Frazier uploded the video, Donations in 60 countries and 2000 cities, second degree manslaughter and third degree murder

Question 22

Dont F with cats

Answer 22

One of Netflix’s most watched docs of 2019. Animal cruelty acts committed by Luca Magnotta, ammature investigation, led to someone committing suicide who was wrongly accused, led to Magnotta being charged.

Question 23

Dont F with cats

Answer 23

One of Netflix’s most watched docs of 2019. Animal cruelty acts committed by Luca Magnotta, ammature investigation, led to someone committing suicide who was wrongly accused, led to Magnotta being charged.

Question 24

Das black

Answer 24

54 minuite video, 8.18 million subscribers, 18th august 2022, 10 million views, uncovers what Andrew Tate did.

Question 25

Charles Leadbeater

Answer 25

‘The internet is like a bird’s nest where everyone leaves their piece.’
The audience is taking to the stage which allows knowledge to be set free.

Question 26

Manuel Castells

Answer 26

Internet makes us more socially aware, countries without internet are as deprived as those without food or water, can result in real social change.

Question 27

Morozov

Answer 27

‘Technology changes all of the time, human nature barely ever.’
Internet is defined by slactivism
We think we are contributing.

Question 28

Democracy

Answer 28

More than one party with different opinions about how to run the country but we decide who makes the descisions (majority)

Question 29

Cambridge Analytica

Answer 29

Exposed by Brittany Kaiser, Alexander Nix is the CEO, 5000 data points on each voter, Gathered facebook data, a million a day at the peak.

Question 30

Parisier

Answer 30

‘The internet is showing us what it thinks we want to see but not what we need to see.’
‘We are seeing the passing of the torch from human gatekeepers to algorithmic ones.’
Filter bubbles are your own personal experience of what you see.
Cannot have a functioning society if citizens cannot get a good flow of information.

Question 31

Meta-gatekeepers

Answer 31

A giant company that has ultimate control over the media online

Question 32

Meta-gatekeepers facts

Answer 32

Google control 90% of online search and own youtube
Facebook bought Instagram and WhatsApp

Question 33

Curran and seaton

Answer 33

‘companies are motivated only by the logic of profit and power.’

Question 34

MArshall McLuhan

Answer 34

Technological determinism
Technology determines a socities values and culture
‘we shape our tools and then our tools shape us.’

Question 35

North Korea

Answer 35

State control, Apple sony and microsoft cannot distribute, android tablets which randomly screenshot, drug which could cure aids and cancer and destroy the ebola virus, internet is only available for high officials.

Question 36

Deep web

Answer 36

Medical records, academic databases, government reports

Question 37

Jim Morrison

Answer 37

Whoever controls the media controls the mind

Question 38

Dark web

Answer 38

Illegal activities, political protests, drug trafficking deep and dark takes up 96% of the internet

Question 39

Wiki leaks