ecology Flashcards
What is ecology
the study of environments and the structures which make up the balance of its component parts. The relationship between humans and their physical environments.
Who coined the term media ecology
Neil postman
How many adults own a smartphone
90%, 95% use them daily
Magazine decline sales between 2011 and 2018
820mil to 373 mil
Average time on media devices
8h 40 mins
Development of the web
web 1.0 (read) web 2.0 (read/write), web 3.0 (portable and personal)
How many british people get their news online in 2018
a third
What is web 2.0
People make their own content, anyone can add information, illegal downloading, cost per click, adverts on websites.
How many internet users are there
5.16 billion
Gerd leonhard quote
‘Publishers need to offer their product in a way which no longer centres on distribution as a key factor.’
Kevin Kelly quote
‘Copies are not just cheap, they are free’
Black widow facts
- in 2020 66% decline in movie releases in cinemas than 2019.
- Hybrid release on Disney plus for £19.99 + a subscription.
- Scarlett Johansson sued Disney for $40 million
4.600 million lost due to piracy - over 630 films on disney +
- 36% of adults prefer to stream- 14% cinema.
What is a prosumer and who coined the term
Tapscott and williams, when the ‘consumer meets the producer.’
Creation of products by the same people who will use them.
Henry Jenkins
‘If it doesn’t spread it’s dead.’
‘Textural poaching’- remixing existing media products.
participatory culture- people work collaboratively and connect
Clay shirky
A revolution doesn’t happen when a society adopts new tools, it happens when it adopts new behaviours.’
We are no longer a passive audience
Traditional media fails to meet our consumption needs.
Mr Beast name, subscribers, net worth
73.5 million subscribers, net worth- 100+ million, Jimmy Donaldson.
Mr beast facts
Minecraft youtube channel 2012, 20 employees, Avrrage of 21.2 million views per video.
Squid game video- mr beast
to win $456k, 383 million views, remixed the show
Mr beast- blind video
Helped 1000 blind people see again (122 million views)
Citizen journalism
Journalism conducted by the general public
George Floyd key facts
25th may 2020, name mentioned 42 million times in month after death, Darnella Frazier uploded the video, Donations in 60 countries and 2000 cities, second degree manslaughter and third degree murder
Dont F with cats
One of Netflix’s most watched docs of 2019. Animal cruelty acts committed by Luca Magnotta, ammature investigation, led to someone committing suicide who was wrongly accused, led to Magnotta being charged.
Dont F with cats
One of Netflix’s most watched docs of 2019. Animal cruelty acts committed by Luca Magnotta, ammature investigation, led to someone committing suicide who was wrongly accused, led to Magnotta being charged.
Das black
54 minuite video, 8.18 million subscribers, 18th august 2022, 10 million views, uncovers what Andrew Tate did.
Charles Leadbeater
‘The internet is like a bird’s nest where everyone leaves their piece.’
The audience is taking to the stage which allows knowledge to be set free.
Manuel Castells
Internet makes us more socially aware, countries without internet are as deprived as those without food or water, can result in real social change.
Morozov
‘Technology changes all of the time, human nature barely ever.’
Internet is defined by slactivism
We think we are contributing.
Democracy
More than one party with different opinions about how to run the country but we decide who makes the descisions (majority)
Cambridge Analytica
Exposed by Brittany Kaiser, Alexander Nix is the CEO, 5000 data points on each voter, Gathered facebook data, a million a day at the peak.
Parisier
‘The internet is showing us what it thinks we want to see but not what we need to see.’
‘We are seeing the passing of the torch from human gatekeepers to algorithmic ones.’
Filter bubbles are your own personal experience of what you see.
Cannot have a functioning society if citizens cannot get a good flow of information.
Meta-gatekeepers
A giant company that has ultimate control over the media online
Meta-gatekeepers facts
Google control 90% of online search and own youtube
Facebook bought Instagram and WhatsApp
Curran and seaton
‘companies are motivated only by the logic of profit and power.’
MArshall McLuhan
Technological determinism
Technology determines a socities values and culture
‘we shape our tools and then our tools shape us.’
North Korea
State control, Apple sony and microsoft cannot distribute, android tablets which randomly screenshot, drug which could cure aids and cancer and destroy the ebola virus, internet is only available for high officials.
Deep web
Medical records, academic databases, government reports
Jim Morrison
Whoever controls the media controls the mind
Dark web
Illegal activities, political protests, drug trafficking deep and dark takes up 96% of the internet
Wiki leaks
