EC2A5 Flashcards
What is the goal of consumer theory?
Consumer theory helps explain how people make decisions, like:
What to buy with a limited budget (uncompensated demands).
How to spend the least money to get the same satisfaction (compensated demands).
How much to work, save, or borrow. It also looks at how changes in prices, income, or taxes affect people’s well-being.
What are the key assumptions in consumer theory?
We assume that:
People are rational and try to get the most satisfaction (utility) from what they buy.
Alfred Marshall helped explain utility from a single good and how demand works.
John Hicks introduced ideas like indifference curves to show how people choose between bundles of goods.
What is Milton Friedman’s billiard player example about?
It shows that even if people don’t know the exact formulas for making the best decisions, they often act as if they do—like expert billiard players who seem to know complex angles and shots without needing to calculate them.
What are Kahneman’s two ways people make decisions?
System 1: Fast, emotional decisions, where mistakes are more likely.
System 2: Slow, careful decisions, like the rational thinking used in economics.
What are some critiques of the utility-maximizing consumer idea?
The model assumes people only care about their own consumption.
Some argue we should consider how people care about others too, but adding this doesn’t ruin the model.
The main question is whether the assumptions (like selfishness) make the model less useful.
What are the 5 key assumptions in modern consumer theory?
Complete: People can rank any two bundles of goods.
Transitive: If A is preferred to B and B is preferred to C, then A is preferred to C.
Continuous: People can value even tiny amounts of goods.
Non-satiated: More is always better (or at least not worse).
Convex: People prefer a mix of goods over extremes.
What does the completeness assumption mean in consumer theory, and what’s a possible issue with it?
People are assumed to know how to rank any two bundles of goods.
Critique: It may be hard for people to rank very different bundles (e.g., 10 pizzas vs. 4 bowls of ramen).
What is the transitivity assumption, and why might it not always hold?
Transitivity means if you prefer A to B and B to C, you should also prefer A to C.
Critique: Preferences can change with context (e.g., paying more for a cab when it rains, even if you usually prefer walking).
What does the continuity assumption say, and what’s a critique of it?
If you prefer bundle A to bundle B, you will also prefer A to bundles that are similar to B.
Critique: In real life, people might not notice tiny differences between similar bundles, like a few noodles in a dish.
What does the non-satiation assumption mean, and when might it not hold?
More of a good is always better (or at least not worse).
Critique: For some goods, like food, consuming more doesn’t always increase satisfaction (e.g., eating too much at a large wedding).
Why is the non-satiation assumption important in consumer theory?
It helps explain why people will spend all their money—because more consumption leads to higher utility.
This lets us move from a general budget constraint (what people can afford) to a budget line (where all income is spent).
What does the convexity assumption mean, and what’s a possible issue with it?
Convexity means people prefer a mix of goods rather than extremes (e.g., 2 umbrellas + 2 sunglasses instead of only one or the other).
Critique: People don’t always prefer mixes, like a combination of tea and coffee.
How does consumer theory use the idea of utility maximization with a budget constraint?
Consumers aim to maximize their utility (happiness) while staying within their budget.
Example: If you have £15 and goods cost £5 and £3, you must choose the best combination without overspending.
What is diminishing marginal utility, and how does it relate to consumer behavior?
Consuming more of a good still increases your utility, but the extra satisfaction gets smaller each time.
Example: The more episodes of a show you watch, the less exciting each new one becomes, even though you still enjoy it.
How do consumers react to changes in income or prices?
Consumers adjust their demand for goods based on two factors:
- The marginal utility they get from each good.
- The prices of the goods.
They maximize utility by setting the Marginal Rate of Substitution (MRS) equal to the price ratio of the goods.
What is the Marginal Rate of Substitution (MRS) in consumer theory?
The MRS is the rate at which a consumer is willing to substitute one good for another while maintaining the same level of utility.
It is equal to the price ratio of the two goods,
𝑝1/𝑝2
.
What is the substitution effect in response to price changes?
When the price of a good increases, the consumer substitutes away from that good and consumes more of the cheaper good.
When the price decreases, the consumer buys more of the cheaper good and less of the other good.
What is the income effect in consumer theory?
A price increase makes the consumer feel relatively poorer, reducing consumption of normal goods (goods they like) and increasing consumption of inferior goods (cheaper goods).
A price decrease makes the consumer feel relatively richer, increasing consumption of normal goods and reducing consumption of inferior goods.
How do the substitution and income effects work together when prices change?
Substitution Effect: Consumers switch to the cheaper good.
Income Effect: If the price increases, they feel poorer and buy less overall; if prices decrease, they feel richer and buy more.
What are the main price indices used to measure price changes in the UK?
CPI (Consumer Price Index): Measures the cost of a representative basket of goods and services.
CPIH: Includes housing costs (owner occupiers’ costs and council tax) in addition to CPI.
RPI (Retail Price Index): Similar to CPI but outdated and no longer a national statistic.
What is substitution bias in price indices, and why is it important?
Substitution bias happens when price indices like the CPI assume a constant basket of goods, ignoring how consumers switch to cheaper goods when prices change.
The basket of consumption changes with price shifts, and ignoring this can misrepresent consumer behavior.
What are the advantages and limitations of base-weighted price indices like the CPI?
Advantages: Ensures consumers can still afford last year’s consumption basket.
Limitations:
- It’s a gross average of consumption costs, not personalized.
- It doesn’t account for how consumers substitute away from expensive goods.
How does an expenditure-based price index differ from a base-weighted index?
An expenditure-based price index accounts for how consumers substitute goods when prices change.
It avoids substitution bias but assumes consumers will fully adjust their consumption optimally.
How would we compensate consumers for price changes in theory?
Base-weighted compensation: Keeps the consumer able to afford the old bundle of goods.
Expenditure-based compensation: Keeps the consumer on the same utility level by letting them re-optimize, which is more cost-effective.