E Marketing

Question 0

5S of internet marketing

Answer 0

Sell
Serve - add value through i- advantage
Speak - get closer
Save - reduce costs by using information technologies to make ur business more efficient.
Sizzle - extend the online brand

Question 1

E marketing

Answer 1

To achieve marketing objectives through use of E-communication technologies

Question 2

Smart e-marketing objectives

Answer 2

Start-ups
Establish mobile phone operator
Establish media company
Establish business to business engineering company
Reduce cost of routine customer service by 10% to enable focus on delivery of specialized customer service

Question 3

Situation analysis

Answer 3

Environment analysis and review of internal processes and resources to inform strategy.

Question 4

Demand analysis for e-business

Answer 4

Assessment of the demand for e-commerce services amongst existing and potential customer segments.

Question 5

Customer scenario

Answer 5

Alternative tasks or outcomes required by a visitor to a website. Typically accomplished in a series of stages of different task involving different information needs or experiences.