E-consumer Flashcards
0
Q
Why they shop online
A
Convenient Large variety Cheaper price Easy comparison Personalization
1
Q
What do internet user want online ?
A
Socializing
Product information
Purchasing
Entertainment
2
Q
E-consumer characteristic
A
More willing to buy without handing goods Like shopping Price conscious Life-style More likely to be an impulsive buyer
3
Q
How did u find ?
A
30% search engineer 21% guessed URL 10% online add 10% word of mouth 7% print add 7% TV add 13% email 2% outdoor
4
Q
most researched products
A
Travel/Recreation/Leisure 82% Electronic goods 80% Household 66% Clothing 55% Automotive 55% Personal care 40% Food 24%
5
Q
Barrier to internet adoption
A
Cost of access Value proposition Easy of use Security Fear of the unknown
No perceived benefit Lack of trust Security problems Lack of skills Cost
6
Q
Online buying process
A
Problem recognition Information search Evaluation Decision Purchase Post-purchase support
