E Marketing Flashcards
What is e marketing ?
E marketing or Electronic marketing refers to the application of
marketing principles and techniques via Electronic media and
more specifically the Internet.
It includes both direct response marketing and indirect
marketing elements and uses a range of technologies to help
connect business to their consumers.
FEATURES: - 1. global reach
E-marketing enables businesses to expand their reach beyond geographical boundaries, allowing them to market their products and services to a global audience.
FEATURE 2 - Cost effective
Cost-Effectiveness – Compared to traditional marketing methods, e-marketing is more affordable, reducing costs related to advertising, distribution, and infrastructure.
FEATURES 3 - Convenience and Accessibility
Convenience and Accessibility – Businesses can sell their products and services online from anywhere, and customers can make purchases and payments conveniently.
FEATURES 4 -Wider Product and Service Choices
Wider Product and Service Choices – Consumers have access to a diverse range of products, services, and sellers, enhancing competition and customer satisfaction.
FEATURE 6 - Ease of Marketing
Ease of Marketing – Digital platforms simplify marketing efforts through automation, personalized promotions, and targeted advertisements, improving efficiency and effectiveness.
FEATURES 5 - Availability of Information
Availability of Information – E-marketing provides vast amounts of information about products, pricing, reviews, and competitors, helping consumers make informed decisions.
IMPORTANCE 1 : Reaching a wider audience:
Geographical borders do not limit the power of the Internet and as a
result you can reach out to a wider audience through the click of a link.
Your small business can compete on a global scale at a relatively low-cost.
IMPORTANCE 2 :Low Cost:
Traditional marketing strategies can be quite costly. By harnessing
an effective E-marketing campaign you can reach out to the wider
audience using free tools such as Twitter , Facebook, Blogs, or
E-mailing.
IMPORTANCE 3: Interesting and captivating marketing campaigns:
Thanks to the wonders of the Internet, you can incorporate
amazing graphics, videos, music, and links into your E-marketing
campaign on a tight budget. Use the Internet to your advantage
and find powerful YouTube videos or captivating images
using Instagram.
IMPORTANCE 4 : Around-the-clock marketing:
If your working business hours are 9:00 am to 5:00 pm, your
E-marketing campaign can continue throughout the hours of
the night. Even when your business doors close, customers will
still be able to access your information and business product
via the Internet.
IMPORTANT 5: Personalization
Internet marketing enables you to personalize offers to customers
by building a profile of their purchasing history and preferences. By
tracking the web pages and product information that prospects
visit, you can make targeted offers that reflect their interests. The
information available from tracking website visits also provides
data for planning cross-selling campaigns so that you can increase
the value of sales by customer.
IMPORTANCE 6: Relationships
The Internet provides an important platform for building
relationships with customers and increasing customer retention
levels. When a customer has purchased a product from your online
store, you can begin the relationship by sending a follow-up email to
confirm the transaction and thank the customer. Emailing customers
regularly with special, personalized offers helps to maintain the
relationship. You can also invite customers to submit product
reviews on your website, helping to build a sense of community.
limitations
Limitations of E-Marketing
- Risk of Scams and Fraud – Online transactions come with the risk of scams, identity theft, and fraudulent sellers, making consumer protection a challenge.
- Lack of Physical Interaction – Consumers cannot physically examine, feel, or try on products before purchasing, which may lead to dissatisfaction or mismatched expectations.
- Absence of Personal Touch – Unlike traditional marketing, e-marketing lacks direct human interaction, making it harder to build strong customer relationships and trust.
- Technological Dependence – E-marketing relies heavily on technology, including internet connectivity, cybersecurity, and digital literacy, which can be a barrier for some consumers and businesses.
- Complexity in Execution – Managing digital marketing strategies, handling online payments, and ensuring cybersecurity require expertise and constant updates, making it complicated for some businesses.
