Tele marketing Flashcards
What is telemarketing?
Telemarketing is use of the telephone & call centers to attract prospects, sell to
existing customers , and provide services by taking orders and answering
questions.
Write a note on telemarketing
Telemarketing is the most interactive marketing medium available.
Telemarketing allows you to answer your prospect’s questions, address
their concerns, and overcome their objections. It also helps the company
increase revenue, reduce selling costs & improve customer satisfaction.
Telemarketing is the only marketing medium that allows you to adjust your
strategy midstream and make any changes at any time necessary to increase results. With telemarketing, you can change both your offer and audience with just one phone call. Telemarketing scripts can be edited with a moments notice. And telemarketing calling hours can be adjusted.
FEATURE 1
Telemarketing provides you with immediate feedback & valuable
information that can be quickly analyzed.
It is the most powerful, cost-effective marketing vehicle available today.
Telemarketing is a powerful, multi-billion-dollar marketing vehicle.
FEATURE 2
Telemarketing is the only form of
advertising that requires an immediate response.
Newspaper and magazine ads, radio promotions, billboards or direct mail demand little or no immediate attention. They can all be ignored. Not telemarketing When the phone rings, the natural response is to answer it.
FEATURE 3
Telemarketing provides you with a captive audience the minute the phone
is answered.
With telemarketing, you can instantly establish a conversation. It is much easier to get your message across when you engage in a dialogue, and questions can be answered. Two-way communication using telemarketing is very powerful, and very productive.
FEATURE 4
Telemarketing provides you with endless opportunities to increase and better your business.
Telemarketing is the ultimate marketing tool. Some popular outbound
Telemarketing applications include appointment setting, lead generation, surveys, market research, list cleaning, database update, seminar registration, fundraising, phone sales, and client reactivation… just to name a few.
FEATURE 5
Inbound telemarketing allows you to
respond and sell to your clients
Inbound telemarketing is perfect for order taking, customer service, any type of answering service, after hours/overflow calls, taking credit card orders, voice mail service, dealer locator service, seminar registration,reservation desk,inquiry service, and direct immediate response to print ads and virtually any form of advertisement.
proceedure of telemarketing
Telemarketing may be done from a company office, from a call centre, or
from home. It may involve either a live operator or a recorded message, in
which case it is known as “automated telemarketing” using voice broadcasting.
“Robocalling” is a form of voice broadcasting which is most frequently
associated with political messages.
An effective telemarketing process often involves two or more calls. The first
call determines the customer’s needs. The final call (series of calls) motivates
the customer to make a purchase.
negative perceptions
Telemarketing has been negatively associated with various scams and frauds.
Telemarketing is often criticized as an unethical business practice due to the
perception of high-pressure sales techniques during unsolicited calls
Telemarketing calls are often considered an annoyance, especially when they
occur during the dinner hour, early in the morning, or late in the evening.
