E-Commerce Payment models Flashcards by Lemon Cake | Brainscape

Q

What is CPM?

A

cost per mille
how much are 1000 impressions (usually, packages of 1000 impressions are sold)

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Q

What is CPC?

A

how much is a click? you pay only, if a customer clicks on an ad

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Q

what is CPA, CAC and CPA?

A

CPA: cost per aquisition
CPA: cost per action
cost per conversion
… How much is a conversion?

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