E-commerce Flashcards
What is e-commerce?
Buying and selling online
What is m-commerce?
Allows goods and services to be bought using a wireless mobile device, such as a smartphone or tablet.
What are the consequences of the growth of e-commerce and m-commerce?
High customer expectations and more competition.
What does higher customer expectations lead to?
Customers expect to be able to buy products from a firm online. If they can’t, it’s often easy to find an online competitor selling what they want.
What does higher customer expectations lead to?
They also want things like low prices, free delivery and returns, and a website that is easy to use. If they can’t get these, it’s often easy to shop elsewhere.
What do businesses need to do so as not to lose customers?
Businesses need to keep up with this changing trend - they need to make sure they can meet the changing expectations of customers and adapt to changing competition within the market.
What is the difference between e-commerce and m-commerce?
M-commerce is pretty much the same as e-commerce, but the fact that they can do this in a wider range of locations and situation is making m-commerce more and more popular.
How does e-commerce work?
Firms put details of their products on their websites. customers may be directed straight to the product they want if they follow a link placed elsewhere, e.g. in an advert. They can use the website to browse through a product range or use a search box to find the products they want. Products are ordered online and are usually paid for using a credit or debit card or with paypal. The products are then delivered to the customer.
