Duties Owed to Non-Client Flashcards
Duties Owed to Non-Client
DUTIES OF:
- CANDOR TO THE PUBLIC
- DIGNITY OF THE PROFESSION
- CANDOR TO THE COURT
- FAIRNESS TO YOUR ADVERSARY
- PRESERVING DIGNITY TO THE COURT
DUTIES OF CANDOR TO THE PUBLIC & DIGNITY OF THE PROFESSION:
- ADVERTISING
- SOLICITATION
Advertising refers to:
a lawyer’s communication with the public at large.
Basic Rule for Advertsising
Must not be false or misleading
What does it mean for an advertisement to not be false or misleading?
- Don’t mislead or omit material information.
- Don’t raise unjustified expectations or make unverifiable comparisons.
CA presumes improper any ad that:
Guaranties, Warranties or Predicition (GWP)
- No testimonials or endorsements may be used unless there is an express disclaimer that they are not a GWP.
Claims of legal specialties general rule
You can explain your fields of practice, such as “practice limited to federal courts.” But do not advertise claims of specialization unless you are a “certified specialist”
Claim of Legal Specialites: ABA v CA
The CA Board of Legal Specialization requires the “4 E’s”:
- Experience,
- an Examination,
- Education, and
- Evaluations.
ABA Rules allow certification by approved organizations, which must be identified in communications.
Targeted Advertisements
Advertising must not harass or solicit someone who has said she wants to be left alone. Targeted direct mail is OK, but must meet exact guidelines for labeling as “Advertising Material.”
Ad Labeling, Identifying, & Record Retention
- Every ad must be labeled as advertising and, if applicable, “a dramatization” or “impersonation.”
- It must identify at least one lawyer responsible for its contents.
- You must keep records of the content and placement of any ad for 2 years.
CA advertisement presumption
CA Rule 1-400 lists additional actions that shift the burden to the lawyer to disprove an advertisement violation.
Solicitation refers to…
individualized contact with a layperson.
Solicitation Rule
Do not seek professional employment for pecuniary gain by an initiating a live or telephone contact with a specific person with whom you have no prior professional, personal or family relationship.
Attorney Ann lurks in a chat room designed “to offer emotional support for victims of Hurricane Sandy.” She then introduces herself as a lawyer and offers to answer
legal questions for a fee. Prohibited solicitation?
CA & ABA
ABA
- Yes because solicitation extends to real-time electronic contact
CA
- No because CA reads “live or telephone” narrowly
CA Preumption for solicitation at scene of accident or en route to medical facility or potential clients not at state of mind:
CA does presume improper communications made at the scene of an accident or en route to a medical facility, and to potential clients that you should know are not in
the physical or mental state to exercise reasonable judgment.