Duration of Memory Studies: Bahrick et al Flashcards
Bahrick et al date
1975
Bahrick et al study name
Investigating LTM in a Natural Setting
Method: Part 1
392 people were asked to list the names of their ex-classmates
Method: how many participants took part?
392
Method: Part 1 test name
free-recall test
Method: Part 2
participants were then shown photos and asked to recall the names of the people shown
Method: Part 2 test name
photo-recognition test
Results: 15 years
within 15 years of leaving school, participants could recognise 90% of names and faces
Results: free recall
they were about 60% accurate on free recall
Results: 30 years
free recall had declined to about 30% accuracy
Results: 48 years
name-recognition was about 80% accurate and photo recognition about 40% accurate
Conclusion: evidence
the study is evidence of very-long term memories in a real life setting
Conclusion: access
recognition is better than recall, so there may be a huge store of information, but it’s not always easy to access all of it - you need help to get to it.
Evaluation: ecological validity
this was a field experiment and so had high ecological validity
Evaluation: type of experiment
field experiment