Duplication of Info Systems 2 Flashcards

1
Q

Positive feedback refers to what?
A. An economic condition where the weaker gets stronger and the stronger
get weaker.
B. An economic condition where the stronger gets stronger and the weaker
get weaker
C. An economic condition that is completely unpredictable
D. An economic condition where nothing changes
E. Either C or D

A

An economic condition where the stronger gets stronger and the weaker
get weaker

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2
Q

Which of the following is not an example of a service available on the
internet?
A. IM
B. RSS
C. VOIP
D. WWW
E. DHCP

A

DHCP

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3
Q

Which of the following is a simple definition of the Internet?
A. A user interface
B. A place where network effects happen
C. A network of networks
D. The cable infrastructure used to connect computers
E. A connection between two or more computers

A

A network of networks

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4
Q

What is the relationship between data and information?
A. Information is more precise than data
B. Information is data in context
C. Information is codified raw facts that have to be processed to become data
D. Information only exists in Transaction Processing Systems while data has
to be stored in a Decision Support System
E. Information is what you know, data is what the competition has

A

Information is data in context

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5
Q

On Feb 24 th 2008 Toshiba announced that it would no longer produce HD
DVD and conceded that Sony Blue-Ray has won the competition for

dominance in the high definition DVD market. What can we conclude from
this announcement?
A. The market has tipped in favor of Sony Blu-Ray and Toshiba understood
that continuing to compete would be pointless
B. The high definition DVD market was not a tippy market and the strong
network effects that Toshiba could leverage had dissipated
C. Until the network is saturated there is an opportunity to discover profitable
niches and maintain financial viability
D. Information economics are strong in the high definition DVD market and
Sony Blu-Ray was the first one to achieve critical mass of information
reusability.
E. Impossible to determine from the information given.

A

The market has tipped in favor of Sony Blu-Ray and Toshiba understood
that continuing to compete would be pointless

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6
Q

Which of the following is not an economic characteristic of information?
A. Low production costs
B. Low replication costs
C. low distribution cost
D. There is a high risk involved in producing information goods
E. Information goods are not consumed by use

A

Low production costs

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7
Q

Network effects are associated with:
A. Supply-side economies of scale
B. Demand-side economies of scale
C. Both supply-side and demand-side economies of scale
D. Large manufacturing facilities
E. Word-of-mouth communication

A

Demand-side economies of scale

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8
Q

A market is likely to tip when there are:
A. Strong economies of scale and low need for product variety
B. Weak economies of scale and low need for product variety
C. Weak economies of scale and high need for product variety
D. Strong economies of scale and high need for product variety
E. Entering a period of recession in the dot-com industry as a whole.

A

Strong economies of scale and low need for product variety

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9
Q

Information goods are not:
A. Customizable
B. Reusable
C. Reproducible
D. Easily distributed
E. Easy to produce

A

Easy to produce

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10
Q

In class we have used the example of eBay, Inc. as a firm that has achieved a
dominant position in its market. What is the cause of its dominance?
A. eBay has achieved critical mass and has the strongest brand
B. eBay has achieved critical mass and has the lowest prices
C. eBay has achieved critical mass in a market with strong network effects
D. eBay has gotten lucky since its uses an easily copied website
E. All off the above are reasons for eBay’s dominance

A

eBay has achieved critical mass in a market with strong network effects

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11
Q

A company that finds itself on the losing side of positive feedback has a few
options. These include:
A. Becoming compatible with the dominant network
B. Identifying and specializing in a niche that is different enough to sustain
the organization
C. Producing vaporware
D. None of the above is viable option
E. Only A and B are viable options

A

Becoming compatible with the dominant network

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12
Q

Who owns the Internet?
A. The Internet is owned by the users who browse websites
B. The Internet is owned by the governments
C. The Internet is owned by the web engineers
D. The Internet is owned by millions of entities
E. The Internet is owned by the universities

A

The Internet is owned by millions of entities

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13
Q

How is value created in networks?
A. Value is a function of scarcity of connected nodes
B. Value is a function of the number of connected nodes
C. Value is a function of the number of high-tech devices in the network
D. Value depends on the kinds of users in the networks
E. Value is a function of bandwidth and capital investment

A

Value is a function of the number of connected nodes

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14
Q

When will the positive effect associated with network effects play out?
A. Until one firm dominates the network and all other competitors disappear
B. Until the network is saturated
C. Until a competitor enters the market
D. It will never play out
E. When all competitors are of approximately the same size

A

Until one firm dominates the network and all other competitors disappear

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15
Q

Which of the following companies is/are not in a tippy market?
A. eBay.com
B. Resort Condominiums International, LLC
C. Buy.com
D. Skype
E. LinkedIn.com

A

Buy.com

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16
Q

What is a two-sided network?
A. A network that has two kinds of devices
B. A network that connects a physical network and a virtual network
C. A network that connects the web designers and the web users
D. A network that has two types of members
E. A network with multiple types of node connections

A

A network that has two types of members

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17
Q

With the advent and widespread adoption of a cheaply and easily accessible
information infrastructure, what happens to the “Richness and Reach Trade-
Off”?
A. The trade-off between reach and richness has not been eliminated
B. The trade-off between reach and richness is increasingly being lifted
C. It depends on if the information goods are in a tippy market or not
D. Nothing will happen
E. Balance is reached quickly

A

The trade-off between reach and richness is increasingly being lifted

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18
Q

Tippy markets are associated with strong positive feedback.

True or False?

A

True

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19
Q

The Internet has eliminated the richness-reach trade-off.

True or False?

A

False

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20
Q

A sustaining technology provides the same set of characteristics with superior performance.

True or False?

A

True

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21
Q

A disruptive technology provides the same set of characteristics with radically superior performance.

True or False?

A

False

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22
Q

Managers must understand disruptive technologies by listening to their customers.

True or False?

A

False

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23
Q

Network value is based on the logic of value in plentitude.

True or False?

A

True

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24
Q

Tippy markets are characterized by a strong variety in product needs.

True or False?

A

False

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25
Q

The Internet is the World Wide Web which delivers many services such as
email, instant messaging and etc.

True or False?

A

False

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26
Q

The value of a virtual network for its members is a function of its size;
however, the value of a physical network depends on the scarcity of the devices comprise the physical network

True or False?

A

False

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27
Q

The Internet and the Web are exactly the same concepts

True or False?

A

False

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28
Q

The Internet is primarily using open standards

True or False?

A

True

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29
Q

Network economics is based on the logic of scarce resources

True or False?

A

False

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30
Q

Tippy markets are associated with supply-side economies of scale

True or False?

A

True

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31
Q

Information is data in context

True or False?

A

True

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32
Q

When categorizing eCommerce initiatives by transaction type, which category
does an Online Travel Agency such as Expedia fall into?
A. Business-to-Consumer (B2C)
B. Business-to-Business (B2B)
C. Consumer-to-Consumer (C2C)
D. Consumer-to-Business (C2B)
E. eGovernment

A

Business-to-Consumer (B2C)

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33
Q

When traditional travel agents, like American Express, saw the potential
offered by the Internet and aggressively used the new channel they became an
example of:
A. Brick and Mortar
B. Bricks and Clicks
C. Pure Play
D. Affiliation
E. None of the above

A

Pure Play

34
Q

Which of the following is not a reason for the rapid growth of eCommerce and
eBusiness applications over the last fifteen years?
A. The availability of open technology standards
B. Increasing access to the Internet by more and more consumers
C. More and more people are able to afford a computer
D. More companies were established during the dot-com era
E. All of the above are the reasons

A

More companies were established during the dot-com era

35
Q

Which of the following is a Web 2.0 application?
A. Blogging
B. Pod casting
C. Wiki
D. All of the above
E. None of the above

A

All of the above

36
Q

Your book describes the concepts of disintermediation and re-intermediation.
What is typically meant by the term re-intermediation?
A. A situation where new, typically internet-based, intermediaries
emerge.
B. A situation where a supplier is attempting to decide whether to directly
supply customers or maintain a relationship with traditional
intermediaries.
C. A situation where the value proposition of traditional intermediaries is
undermined and they disappear.
D. Both B and C are facets of re-intermediation.
E. When the manufacturer and the customer are the same entity.

A

A situation where new, typically internet-based, intermediaries
emerge.

37
Q

What is disintermediation?
A. Shortening the distribution chain by eliminating intermediaries
B. Establishing indirect contacts with customers
C. Creating opportunities for new players in the distribution chain
D. Omitting brick and mortar companies from the distribution chain
E. C & D

A

Shortening the distribution chain by eliminating intermediaries

38
Q

Which of the following is/are not the reasons(s) for eCommerce and
eBusiness growing rapidly in the last fifteen years?
A. More open technology standards are freely available
B. More people can access the Internet
C. More people can afford a computer
D. More companies established during the dot-com era
E. All of the above are the reasons

A

More companies established during the dot-com era

39
Q

When categorizing eCommerce initiatives by transaction type, which category
does eBay fall into?
A. Business-to-Consumer (B2C)
B. Business-to-Business (B2B)
C. Consumer-to-Consumer (C2C)
D. Consumer-to-Business (C2B)
E. eGovernment

A

Consumer-to-Consumer (C2C)

40
Q

Which of the following information is not conveyed in a business model?
A. The firm’s concept and value proposition
B. The product or service the firm offers
C. The organizational capabilities the firm plans to leverage to turn the
concept into reality
D. The strategy the firm will follow to seek a dominant position
E. How the firm intends to draw proceeds from its value proposition

A

How the firm intends to draw proceeds from its value proposition

41
Q

When a firm generates revenue from a third-party based on customer traffic to
the firm’s web site, which of the following revenue model is the firm using?
A. Affiliate
B. Advertisement support
C. Subscription
D. Pay for service
E. There is not enough information to identify which revenue model is it

A

Affiliate

42
Q

What is the revenue model of Bestbuy.com?
A. Advertisement support
B. Online retailing
C. Pay for service
D. Subscription
E. Exchanges

A

Online retailing

43
Q

Which of the following is the main advantage of M-commerce?
A. The ability to establish direct relationship with customers
B. The ability to provide easier-to-use user interfaces
C. The ability to support personalized and uninterrupted communications
and transactions.
D. The ability to reach consumers in real-time, at the point of service,
based on their current location
E. None of the above

A

The ability to reach consumers in real-time, at the point of service,
based on their current location

44
Q

What is the revenue model of NetFlix.com?
A. Advertisement support
B. Online retailing
C. Pay for service
D. Subscription
E. Exchanges

A

Subscription

45
Q

Which of the following is not an example of a business model that has emerged in the network economy?
A. Online Retailing
B. Infomediaries
C. Content Providers
D. Stock Exchanges
E. Infrastructure Providers

A

Stock Exchanges

46
Q

What is the revenue model of Google?
A. Advertisement support
B. Online retailing
C. Pay for service
D. Subscription
E. Exchanges

A

Advertising Support

47
Q

Electronic business is equivalent to electronic commerce.

True or False?

A

False

48
Q

Open standards is one of the enablers of electronic commerce

True or False?

A

True

49
Q

The network economy has not enabled any new business models.

True or False?

A

False

50
Q

The revenue model of online retailing is based on pay per service.

True or False?

A

True

51
Q

Infomediaries take ownership of information goods and sell them at a profit.

True or False?

A

False

52
Q

One of the benefits of the online grocery channel is scalability.

True or False?

A

True

53
Q

The business model of MyWebGrocer.com could be characterized as a case of
infrastructure provider.

True or False?

A

True

54
Q

Amazon.com is a pure play company which, has no stores, no physical
operations and provide their services through the Internet.

True or False?

A

False

55
Q

Affordable computing technology is an enabler of electronic commerce.

True or False?

A

True

56
Q

The revenue model of Internet retailing is based on subscriptions

True or False?

A

False

57
Q

Content providers must develop their own content

True or False?

A

False

58
Q

Online communities bring together people with common interests and goals

True or False?

A

True

59
Q

Infrastructure providers use the pay for service revenue model.

True or False?

A

True

60
Q

Barnes and Noble’s can be described as a “bricks and clicks” company.

True or False?

A

True

61
Q

Mobile commerce is the next stage in the evolution of ubiquitous commerce

True or False?

A

True

62
Q

Companies that manage websites that administer user-generated content
would be an example of infrastructure providers

True or False?

A

False

63
Q

The iPod’s entrance into the music player-industry has caused the increased threat
of which of the following:
A. Threat of substitutes or services for other music players
B. Increased bargaining power of other suppliers
C. Decreased rivalry amongst existing competitors
D. Decreased rivalry amongst all competitors – old and new

A

Threat of substitutes or services for other music players

64
Q

Which of the following is not an example of a primary activity in the value chain?
A. Inbound logistics
B. Service
C. Procurement
D. Marketing and sales

A

Procurement

65
Q

Which of the following is an example of mirroring capabilities?
A. Amazon.com monitoring customer behavior while shopping
B. Amazon.com’s suggestive selling initiative
C. Your university library electronic reserves
D. Vending machines embedded with microchips

A

Your university library electronic reserves

66
Q

At what stage in the process of identifying data-driven strategic initiatives should
an analysis of the upside potential and data availability occur?
A. Prioritize initiatives
B. Conceptualize initiatives
C. Identify relevant transaction processing systems
D. Inventory data currently available

A

Prioritize initiatives

67
Q

Which of the five competitive forces is related to whether or not a company can
begin competing in a market different from the one they currently compete in?
A. Availability of substitutes
B. Threat of new entrants
C. Bargaining power of suppliers
D. Bargaining power of buyers
E. Rivalry among existing competitors

A

Threat of new entrants

68
Q

Which of the five competitive forces is related to an automotive company being
forced to change to a different tire supplier just to meet customer demands?
A. Availability of substitutes
B. Threat of new entrants
C. Bargaining power of suppliers
D. Bargaining power of buyers
E. Rivalry among existing competitors

A

Availability of substitutes

69
Q

Which of the five competitive forces is related to the inability of a clothing
manufacturer to influence the details of the contracts for their raw materials, such
as denim or zippers?
A. Availability of substitutes
B. Threat of new entrants
C. Bargaining power of suppliers
D. Bargaining power of buyers
E. Rivalry among existing competitors

A

Bargaining power of suppliers

70
Q

Which of the five competitive forces is related to price wars between two gas
stations on opposite sides of an intersection?
A. Availability of substitutes
B. Threat of new entrants
C. Bargaining power of suppliers
D. Bargaining power of buyers
E. Rivalry among existing competitors

A

Rivalry among existing competitors

71
Q

Which of the following is a primary activity?

A. Inbound logistics
B. Outbound logistics
C. Producement
D. Infrastructure Development
E. Technology Development

A

Inbound logistics

72
Q

Which of the following is a support activity?
A. Mounting a tire on a new vehicle
B. Unloading new tires at the receiving dock of an automotive factory
C. Purchasing tires to be mounted on new vehicles
D. Loading vehicles with a new type of tire on a railcar for shipment
E. Replacing a tire on a vehicle under warranty

A

Purchasing tires to be mounted on new vehicles

73
Q

Considering the role of information systems in value chain analysis requires
which of the following?
A. Assuming that the value chain is comprised of only the movement and
processing of material
B. Assuming that the value chain is comprise of only the movement of
information, which can be accomplished with technology
C. Assuming that the value chain is comprised of both the movement and
processing of material, which enables the firm’s activities related to
technology.
D. Assuming that the value chain is comprised of both the movement and
processing of material, and the processing of information, which together
enable the firm’s activities
E. Assumes nothing, except that information can be used to track the
movement of material in a value chain and has nothing to do with its
process, nor with the information itself being of any intrinsic value.

A

Assuming that the value chain is comprised of both the movement and
processing of material, and the processing of information, which together
enable the firm’s activities

74
Q

The CSLC should be viewed from which viewpoint?
A. Suppliers
B. Customers
C. The firm
D. Competitors
E. Any non-participant

A

Customers

75
Q

What is the first stage of the CSLC?
A. Acquisition
B. Ownership
C. Requirements
D. Retirement
E. Recycling

A

Requirements

76
Q

The CSLC is broken down into thirteen stages. One of these involves making
sure that the goods or services that have been purchased actually meet the
applicable specifications. Which stage is this?
A. Specify
B. Select Source
C. Establish Requirements
D. Acquire
E. Evaluate and Accept

A

Evaluate and Accept

77
Q

Of the five forces, rivalry amongst competitors is the most important because it represents the best determinant of profitability for an average company within an
industry.

True or False?

A

False

78
Q

Hypercompetition refers to industries in which fierce rivalries exist between existing competitors and innovation occurs at such a pace that any competitive advantage that may exist often disappears quickly.

True or False?

A

True

79
Q

The two main parts of the Customer Service Life Cycle are the primary and support activities, which are then supported by the four stage of cycle

True or False?

A

False

80
Q

The most innovative ideas are the most costly and resource-intensive, because they are based on the best understanding of how customer needs can effectively
be satisfied.

True or False?

A

False

81
Q

The virtual value chain (VVC) model is designed to map the set of sequential
activities that enable a firm to transform data in input into some output information that, once distributed to the appropriate user, has higher value than
the original data.

True or False?

A

True