dual process model Flashcards
what makes up the dual process model
informational social influence (ISI) normative social influence (NSI)
describe NSI
conforming with others because of a desire to be liked and accepted into a group to avoid social rejection
describe ISI
conforming in an ambiguous situation with who you think has the correct information
what study supports this
Jenness
what study disagrees and how
Zimbardo, believes conformity is down to social roles
explain Jenness study
101 psychology students has to guess how many beans were in a jar, they then were put into groups of 3 and asked to guess again after discussing, all then changed their answers
what does Jenness’s study tell us
ISI- followed other people viewpoints as they seemed correct. NSI- didn’t want to be an anomaly answer