DSV Flashcards
Storytelling - qualitative|quantitative
Storytelling is an essential aspect of communication, allowing us to convey complex information in a engaging and relatable way.
Qualitative - ‘why’, ‘how’ Textual data Observational data (surveys, interviews, reviews), focus: explore themes, emotions and experiences
Quantitative - ‘how much’, ‘what’ numerical
Stats, metrics, experimental focus: analyzing numerical data patterns, trends
Name three psychological principles that make storytelling effective.
1 Emotional connection and empathy
2 Mental imagery
3 Pattern recognition
Types of bias
Confirmation bias (pre existing hypothesis)
Information bias (insufficient information)
Selection bias (result due to selection of particular group)
Presentation bias
How would you craft a story to communicate complex data to a non-technical audience?
Apply the principles of storytelling to create a brief narrative around a dataset of your choice
Dataset : NOAA
Marie from Miami beach, Florida
Sea levels rising causes flooding
Sea level approx 8 inches over the past century
Critically evaluate a case study where ethical storytelling was either upheld or violated.
Dove ‘Real Beauty’ Campaign 2004
upheld : authenticity (real women), empowerment, inclusivity
violated : commodification of empowerment, unrealistic expectations, cultural insensitivity
What ethical considerations should be kept in mind when presenting data in data storytelling?
Data accuracy and transparency
Avoiding Bias
Privacy and Confidentiality
Avoid harm and misinformation
Accountability and responisibility
Analyze a real-world example where storytelling significantly influenced public perception.
Malala Yousafzai 2012 (Pakistan)
Fight for girls’ educational rights
Personal and relatable
Emotional connection
Clear message
Compare and contrast data storytelling with traditional storytelling.
similarities :
Create Narrative structure
Emotional connect
Authenticity
differences :
Data driven insights
Objectivity versus Subjectivity
Visualization
Tone and Purpose
Definition of storytelling in context of communication
Conveying information through narrative structure
Types of biases
Selective bias
Confirmation bias
Presentation bias
Hindsight bias
Information bias
Impact of knowing the target audience on storytelling
Relatable content
Effective communication
Emotional connection
Engaging and active participation
Better evaluation
Evaluate the impact of storytelling on decision-making in businesses
Positive
Emotional connection
Memorability
Context understanding
Negative
Emphasis on emotion
Biased decision making
Lack of data driven insights
Cultural impact on storytelling
Individualism vs Collectivism
Linear Non linear structure
High context low context
Emotional restraint
implications:
cultural sensitivity
avoid stereotypes
culturally relevant imagery
power dynamics
Factors which influence misinformation
biased presentation of data
data quality issues
confirmation bias
lack of context
lack of transparency
storytelling techniques
audience and purpose
Why is evaluating data necessary before building a story?
How does selecting the right visualization enhance storytelling?
eval data
reveals biases
saves cost
contextualizes data
ensures accuracy
visualization
communicates complex data simply
reveals trends
data exploration
emotional connection
supports narrative flow
role of narration in storytelling
creating a narrative arc
build emotional connection
simplify complex data
guide the audience
provide context
add depth and nuance
key components of data driven storyline
problem or question
context
key finding and insights
data visualization
narrative thread
emotional connection
takeaway
What are valuable insights in data storytelling?
trends and patterns
correlation and connection
geographical/demographic insights
changes over time
outliers and exceptions
influencers
What are the challenges of balancing narration and visuals in data storytelling?
narration : too much text, lack of context, tone and language
visualization : too many visuals, not the right visuals, information overload
balance
right ratio
correct visual
clear and concise language
encourage interaction
impact of visual storytelling on audience comprehension
cognitive load reduction
decreased mental effort,
improved info processin
enhanced retention
inc memory recall, better
retention of complex info
emotional engagement
emot connect and
empathy
improved understanding
clear complex concepts
better comprehension
Types of chart/visualization
Comparison
Trend and Time series
Correlation and relationship
Distribution
Proportion and composition
