DOVE (SOCIAL, CULTURAL) CONTEXT Flashcards
How has being digital natives influenced Millennials’ perception of body image?
- Millennials have been continuously exposed to idealized celebrity imagery, reinforcing unrealistic beauty standards
How have celebrity and ‘momfluencers’ influenced societal perceptions of motherhood?
They curate highly stylized content, showcasing
* Picture-perfect families
* Perfect postpartum bodies
* Effortless weight loss journeys
Potraying an idealised unrealistic version of motherhood.
Why can parenting advice from influencers be problematic?
influencer advice is highly curated and may oversimplify or gloss over the difficulties of parenting, leading to feelings of inadequacy among new mothers.
How does Dove’s Beautifully Real Mothers campaign counter influencer/media portrayals of motherhood?
Dove rejects the “picture-perfect” influencer aesthetic, instead showcasing real, unfiltered postpartum bodies and honest motherhood experiences, promoting authenticity over simulated perfection.
What did WPPED CREAM discover about the pressures of motherhood in millenial mothers?
millennial mothers feel under pressure to be perfect, that what they are doing isn’t good enough and they feel unable to cope at times.
