BIG ISSUE (AUDIENCE CONTEXT) Flashcards

(9 cards)

1
Q

Audience- gender demographic?

A
  • Male skew
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2
Q

Audiene- age demographic?

A
  • 25-45 y/o
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3
Q

Audience- class demographic?

A
  • ‘Middle-class liberals’ (John Bird)
  • ABC1 (educated, wealthy, disposable income)
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4
Q

Why is important that the Big Issue have a predominatly ABC1 demographic?

A
  • The Big Issue usually reserve space for ads or other expensive products (disposable income)
  • Educated so usually have the cultural capital to decode and enjoy intertextual reference)
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5
Q

Who are the BI secondary audience?

A
  • General magazine readers (appreciative of alternative journalism)
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6
Q

Audience- psychographics?

A
  1. Reformers (value personal growth and social change)
  2. Explorers (seek new, unconventional content from a different POV)
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7
Q

Can you apply Blumer & Kats Users and Gratification theory to the Big Issue’s audience?

A
  • Information & surveillance- Provides alternative jorunalism that is critical, independent, not corporate diven. Gratifies audiences need to learn and stay imnormed.
  • Entertainment- provides targeted entertainment news. Gratifies audiences need to escape, relax.
  • Personal identity- Provides media that can be ethically consumed. Gratifies audiences need to reinforce value systems (egalatrian, socially concious)
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8
Q

Bandura & The Big Issue

A

Audience consumption of the big issue can result in first order effects (influencing peoples factual beliefs in the world) and second order effects (influencing people’s attitudes and values)

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9
Q

Audience and politics

A
  • Liberal
  • Liberal pluralists
  • Progressive, egalatarian, socially-concious, belief in social responsbiliy
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