BIG ISSUE (AUDIENCE CONTEXT) Flashcards
(9 cards)
1
Q
Audience- gender demographic?
A
- Male skew
2
Q
Audiene- age demographic?
A
- 25-45 y/o
3
Q
Audience- class demographic?
A
- ‘Middle-class liberals’ (John Bird)
- ABC1 (educated, wealthy, disposable income)
4
Q
Why is important that the Big Issue have a predominatly ABC1 demographic?
A
- The Big Issue usually reserve space for ads or other expensive products (disposable income)
- Educated so usually have the cultural capital to decode and enjoy intertextual reference)
5
Q
Who are the BI secondary audience?
A
- General magazine readers (appreciative of alternative journalism)
6
Q
Audience- psychographics?
A
- Reformers (value personal growth and social change)
- Explorers (seek new, unconventional content from a different POV)
7
Q
Can you apply Blumer & Kats Users and Gratification theory to the Big Issue’s audience?
A
- Information & surveillance- Provides alternative jorunalism that is critical, independent, not corporate diven. Gratifies audiences need to learn and stay imnormed.
- Entertainment- provides targeted entertainment news. Gratifies audiences need to escape, relax.
- Personal identity- Provides media that can be ethically consumed. Gratifies audiences need to reinforce value systems (egalatrian, socially concious)
8
Q
Bandura & The Big Issue
A
Audience consumption of the big issue can result in first order effects (influencing peoples factual beliefs in the world) and second order effects (influencing people’s attitudes and values)
9
Q
Audience and politics
A
- Liberal
- Liberal pluralists
- Progressive, egalatarian, socially-concious, belief in social responsbiliy