Dot Point 1 Flashcards
What are the 3 main processes involved in memory?
Encoding, Storage and Retrieval
Define encoding
Information is changed into an electrochemical code that the brain can utilise
Define storage
Information is organised and stored to be used later
Define retrieval
The process or accessing information to be used
Draw and label Attkinson s ad Shiffron multi-store model
Environmental stimuli - sensory memory - attention - short term memory - elaborating rehearsal - long term memory - retrieval - maintenance rehearsal - information retrieval
What is sensory memory?
information in its raw form from our external environment immediately enters sensory memory, (sight, sound, taste, touch and smell - 5 senses)
Duration - holds for a 1/3 of a second to 4 seconds
Capacity - unlimited
No conscious control over information entering sensory memory
- selective attention allows us to filter this information
What is iconic memory?
Iconic memory holds an exact replica of a visual image
Duration - approximately 1/3 of a second just long enough to be encoded
Capacity - unlimited
Form of encoding - visual
What is Echoic memory
Holds and exact replica of auditory stimuli
Duration : 3-4 seconds long enough to be encoded
Capacity : relatively unlimited
Form of encoding - acoustic
What is short term memory?
Capacity - 5/9 items,
Duration - 12-30 seconds if not encoded
Store a limited amount of information for a short period of time
Selective attention determines what information from sensory memory makes it to STM
Information also enters STM from LTM, during retrieval
If Information is not continuously paid attention to it will be lost
If attention is continuous further processing and encoding occurs
What is chunking?
Is the grouping together of separate items into a single, larger unit or ‘chinch’ of information
This allows us to increase the capacity of STM by occupying less locations in short term memory
E.g 95577605 (takes up 8 locations) 9557 - 7605 (takes up 2 locations)
This frees up space for other information
What is rehearsal?
Rehearsal is a process by which STM duration can be increased
What are the 2 types of rehearsal
Maintenance and Elaborative rehearsal
Define maintenance rehearsal
Simple repetition of information a certain number of times to hold it in short term memory longer than 12-39 seconds.
Usualy involves silent or verbal repetition without assigning meaning
Advantages of maintenance rehearsal
Increase STM duration
Good for meaningless information
Disadvantages of maintenance rehearsal
- does not assist long term retention.
- is easily interrupted by new information
- only processes information at a shallow meaningless level
Define Elaborative rehearsal
Connects new information in a meaningful way with information already stored in LTM or with other new information
E.g Self referencing - linking information to yourself and your experiences