dm & tt context

Question 1

when were both first established?

Answer 1

daily mirror - 1903
the times - 1785

Question 2

what types are they?

Answer 2

daily mirror - tabloid
the times - broadsheet (british daily national)

Question 3

target audience for each

Answer 3

daily mirror - targets lower middle class/working class readership (C2DE)
the times - targets older citizens 55+, middle class (ABC1)

Question 4

who owns each?

Answer 4

daily mirror - reach plc
the times - news uk / corp (owns lots of newspapers such as the sun)

Question 5

political stance of each

Answer 5

daily mirror - left wing - openly supports labour
the times - center right

Question 6

examples of :
- social
- historical
- political

Answer 6

social :
- dm - ‘how to be fit’ ‘i was bitten by a pandemic puppy’
- tt - ‘zero shame’ reference to covid
historical :
- dm - ‘putin call cancelled’
- tt - ‘tears for the king’ mentions jubilee
political :
- dm - ‘pms 4 lockdown parties’
- tt - ‘12 parties…’

Question 7

examples of broadsheet, red top, tabloid and middle market newspapers

Answer 7

broadsheet = guardian, the times, telegraph
red top = daily mirror, the sun
middle market = daily express, daily mail

Question 8

types of newspapers

Answer 8

• national, local & sunday editions
• catergorized by size in past

divided into 3:
- quality (broadsheet)
- middle market tabloids - entertainment/important news
- tabloids (red tops) - image led

Question 9

tabloid & broadsheet definition

Answer 9

tabloid - dimensions of newspaper - smaller more compact in size than a broadsheet - content focuses on lighter news

broadsheet - quality newspaper that publishes more serious news

Question 10

daily mirror circulation and print readership

Answer 10

451,000 average per issue
493k print readership

Question 11

the times circulation and readership

Answer 11

495,009 average per issue
797k print readership

Question 12

how are they both intergrated?

Answer 12

horizontally