DM Notes Module 7 - Email Marketing Flashcards
1
Q
In a difficult conversation, what type of questions can be particularly effective?
A
Short yet impactful questions.
2
Q
What example is given for asking an impactful question in the context of AI?
A
“When you say ‘AI’ in this context, what exactly do you mean?”
3
Q
What does using the word ‘context’ act as in a conversation?
A
A brake on the conversation.
4
Q
When is it recommended to ask a question without mentioning the particular subject of contention?
A
In particularly serious conflicts.
5
Q
What kind of answer do you get when you ask a specific question?
A
A specific answer.
6
Q
What can you gain by being intentionally vague and waiting after asking a question?
A
Much more information.
7
Q
In an open-ended question, what should you do after asking?
A
Pause and wait.
8
Q
What should you be prepared for in situations of unpredictable behavior?
A
Unpredictable behavior.
9
Q
What does anticipation help you with in managing unpredictable behavior?
A
Reacting quickly and preparing responses.
10
Q
What should you trust when managing unpredictable behavior?
A
Your intuition.
11
Q
What kind of impact do action words have in communication?
A
Instant and assertive impact.
12
Q
What type of verbs are recommended to use in communication to clarify actions?
A
Verbs with clear meanings like ‘evaluate’, ‘manage’, and ‘advise’.
13
Q
What does matching another’s perspective help you to understand?
A
Their mindset and environmental conditions.
14
Q
What is the aim of acquiring a perspective in communication?
A
To understand, not just stick to your own certain perspective.
15
Q
What should you avoid making others feel in communication?
A
Manipulated or pressured.
16
Q
What are the four human behaviors in effective and influential communications?
A
Aggressive, passive, passive-aggressive, and assertive.
17
Q
What is the behavior of aggressive people in communication?
A
Satisfying their own needs first.
18
Q
What is the behavior of passive people in communication?
A
Putting other people’s needs before their own.
19
Q
What is the behavior of passive-aggressive people in communication?
A
Difficulty asserting themselves directly and building up resentment.
20
Q
What is the behavior of assertive people in communication?
A
Feeling good about themselves and helping others to feel good too.
21
Q
What do good communicators practice and hone in their communication skills?
A
Approaching each task, discussing, arguing, and negotiating.
22
Q
What do good communicators have the courage and self-confidence to do?
A
To express their opinion and advocate for it.
23
Q
What should good communicators not do to people?
A
Manipulate or pressurize them.
24
Q
What two types of verbal negativity can have a positive effect in communication?
A
Negative assertion and negative enquiry.
25
What should you consider being in order to use negative assertion effectively?
Negative in a positive effect in communication.
26
What is the advantage of using ESPs over an in-house email system?
ESPs can whitelist email broadcasts to avoid spam filters and allow custom domain for email sends.
27
What is whitelisting in the context of ESPs?
Whitelisting is when ESPs have agreements with major email providers to monitor email broadcasts and reduce spam.
28
How can an ESP help reduce the number of emails in the Spam folder?
ESPs whitelist email broadcasts to avoid spam filters, reducing the chances of emails ending up in the Spam folder.
29
What is the benefit of sending emails using a custom domain through ESPs?
ESPs allow sending emails using your own website URL address, which adds a professional touch to your email communication.
30
What is deliverability reporting in the context of ESPs?
Deliverability reporting helps understand the number of emails sent to inboxes and the ones that bounced back due to incorrect email addresses or full inboxes.
31
How do ESPs handle unsubscribe and complaint handling?
ESPs automatically remove users who unsubscribe from your lists, saving you the effort of manual removal.
32
What are some key aspects of maintaining a healthy email list?
Maintaining an email list requires monitoring email delivery, managing list hygiene, and using double opt-in to keep the list fresh and relevant.
33
Why is maintaining a healthy email list important?
A healthy email list increases the chances of email delivery to the desired recipients and improves open rates while reducing complaints and unsubscribes.
34
What is lead generation?
Lead generation involves collecting email addresses from potential customers by offering something of value in return.
35
Why is lead generation important in B2B sales and B2C marketing?
Lead generation helps identify potential customers who can be further engaged to explain the benefits of products or services and encourage purchases.
36
What are leads in the context of sales?
Leads refer to individuals who have the potential to become customers and need to be engaged and nurtured.
37
What is lead nurturing?
Lead nurturing involves emailing quality content to leads at key points in the sales cycle to help convert them into paying customers.
38
How can lead nurturing shorten sales cycles?
By helping potential customers understand the value of products or services through quality content, lead nurturing can expedite the sales process.
39
What are some methods for capturing email addresses for lead generation?
Methods include offering downloadable content, providing coupons or savings, offering free trials, and hosting webinars or virtual conferences.
40
What are some sources of data collection for lead generation?
Data can be collected from company websites, social media, partners and affiliates, sales and customer service reps, physical points of sale, and print/traditional media.
41
What is an important rule when asking for data in online forms and subscriptions?
Only ask for data that you actually need and plan to use to avoid overwhelming users with unnecessary requests.
42
How is the response rate calculated for a call-to-action in an email campaign?
Response rate is calculated by dividing the total number of completed calls to action by the total number of emails delivered, and then multiplying by 100.
43
What does bounce rate measure in an email campaign?
Bounce rate measures the percentage of emails that were sent but could not be delivered to the recipients.
44
How is the bounce rate calculated for an email campaign?
Bounce rate is calculated by dividing the total number of bounced emails by the total number of emails sent, and then multiplying by 100.
45
What does unsubscribe rate measure in an email campaign?
Unsubscribe rate measures the percentage of people who opted out of receiving further emails.
46
How is the unsubscribe rate calculated for an email campaign?
Unsubscribe rate is calculated by dividing the total number of email unsubscribes by the total number of people who received the message.
47
What does share or forward rate measure in an email campaign?
Share or forward rate measures the percentage of people who clicked on Share or Forward buttons to post to social media or forward the email.
48
How is the share or forward rate calculated for an email campaign?
Share or forward rate is calculated by dividing the total number of clicks on Share or Forward buttons by the total number of emails delivered, and then multiplying by 100.
49
What does list growth measure in an email campaign?
List growth measures the overall increase in the number of subscribers over a specified period of time.
50
How is the list growth calculated for an email campaign?
List growth is calculated by counting the number of new subscribers received over a specified period of time.
51
What does revenue per email measure in an email campaign?
Revenue per email measures the average revenue generated by an email subscriber during a campaign.
52
How is the revenue per email calculated for an email campaign?
Revenue per email is calculated by dividing the total revenue generated by email marketing efforts by the number of subscribers on the email list.
53
Why is it important to monitor non-email engagements following a campaign?
It's important to monitor non-email engagements like website logins, ad traffic, and store purchases to understand the impact of email campaigns on other actions.
54
Which ESP provides comprehensive reporting functionality for analyzing campaign performance?
Mailchimp is an example of an ESP that provides comprehensive reporting functionality.
55
What is the process of continually improving email campaigns called?
The process of continually improving email campaigns is called optimization.
56
What are some ways to optimize campaign performance and email click-through rates?
Some ways to optimize campaign performance and email click-through rates include using simple, explicit calls to action, offering deals for a limited time, testing different colors, and optimizing email for mobile devices.
57
What considerations should be taken when optimizing email for mobile devices?
Considerations for optimizing email for mobile devices include ensuring a smooth flow from mobile to landing page, making images lightweight, adapting coding for different devices, and using reports for mobile behavior.
58
Why is it important to create relevant content in email campaigns?
Creating relevant content helps minimize undesirable reactions like bounces and unsubscribes and aligns with subscriber expectations.
59
What is a subscriber list?
A subscriber list is the contact information of users who have requested emails and are allowed to be emailed.
60
What is opt-in permission?
Opt-in permission refers to the explicit consent given by individuals to receive marketing emails.
61
What are the two main ways to collect and verify email subscribers?
The two main ways are single opt-in and double opt-in.
62
What is single opt-in?
Single opt-in is when an individual subscribes to emails through a form on a webpage and is added to the email marketing list.
63
What is double opt-in?
Double opt-in is when a confirmation email is sent to verify consent after a person submits an email address or makes a purchase.
64
What are some considerations with single opt-in?
Single opt-in provides a smoother user experience but may not be sufficient for industries collecting sensitive information.
65
What are some disadvantages of single opt-in?
Single opt-in can result in deliverability problems due to incorrect data and lacks full verification of individuals.
66
What is the advantage of double opt-in?
Double opt-in ensures that real email addresses are entered, reducing bots or fake accounts in the email list.
67
What is the drawback of double opt-in?
Double opt-in may result in lower subscriber numbers but offers higher quality and verified addresses.
68
What do email marketing regulations aim to reduce?
Email marketing regulations aim to reduce unwanted, abusive, fraudulent, and malicious types of email (spam).
69
Why are email marketing regulations important?
Email marketing regulations protect users from fraud and abuse and give them control over email permissions.
70
What should email marketers ensure when sending to a worldwide audience?
Email marketers should ensure adherence to regulations based on the location of their subscribers, not where they send the emails from.
71
What is GDPR?
GDPR is the European Union's General Data Protection Regulation introduced in 2018, requiring strict user data and permission practices.
72
What does GDPR require in relation to marketing emails?
GDPR requires explicit consent from individuals to receive marketing emails and consent for website cookie tracking.
73
What is CCPA?
CCPA is the California Consumer Protection Act introduced for consumer protection in California.
74
What is the purpose of CCPA?
CCPA aims to protect consumer rights and privacy by regulating the collection and use of personal information by businesses.
75
What is the purpose of negative assertion or negative enquiry?
To use assertive language to avoid feeling manipulated or pressured.
76
What is the format of the DMI PRO PRACTICE EXAM?
The format of the DMI PRO PRACTICE EXAM is outlined in the course notes.
77
How can I access the Practice Exam?
The course notes provide instructions on how to access the Practice Exam.
78
What is email marketing?
Email marketing is a commercial channel used to deliver advertisements and other marketing content directly to a user's inbox.
79
Why is email marketing a great way to connect with customers?
Email is a personal and integrated part of people's lives, making it an effective channel for meaningful consumer connections.
80
How has email marketing evolved?
Email has become even more widely used with the rise of smartphones and is seen as a secure and effective communication platform.
81
What are some advantages of email marketing?
Email marketing offers higher ROI, better conversion rates than social media, and 64% of decision-makers use email.
82
What are email campaigns?
Email campaigns are different types of emails used to engage with potential and existing customers, such as registration emails, product updates, and newsletters.
83
What are the five levels of audience engagement campaigns?
The five levels are Foundational, Promotional, Informational, Engagers, and One-on-one.
84
What are automated emails used for?
Automated emails are used to keep people informed about purchases, subscriptions, and specific interests or respond to customer actions and milestones.
85
What are some examples of automated emails?
Examples include new subscriber welcome messages, purchase receipts, abandoned cart reminders, and form submission confirmations.
86
How are automated emails categorized?
They can be categorized as functional, behavioral, personal, sales lifecycle stage, and transactional emails.
87
What do you need before sending an email?
You need to have a subscriber list before you can send an email.
88
What is the importance of subscriber lists?
Subscriber lists ensure you have an audience to send your emails to and maintain effective communication with customers.
89
How can you import contacts in your email marketing audience?
Click Manage Audience, then click Import contacts. Choose the method of importing and upload your contacts.
90
What are the two methods of importing contacts?
Uploading a file or copying and pasting.
91
What should you choose for the subscribed status when importing contacts?
Choose the Subscribed status for your contacts.
92
What should you do if you want to update existing contacts during the import process?
Opt to update any existing contacts.
93
What should you do after importing contacts to segment and organize them?
Click Continue to Tag and search for popular tags or create custom tags.
94
What is the next step after tagging contacts?
Click Continue to Match to preview and finalize the import.
95
What should you review after finalizing the import process?
Review the import details and click Complete Import.
96
What should you do after completing the import process?
Click Visit Audience Dashboard to review your updated audience information.
97
What are the components of effective emails?
Audience, sender name, subject line, copy/email text, design, calls to action (CTA), and imagery.
98
What should you consider when choosing a sender name for your emails?
Choose a sender name that is recognizable and not generic or just an email address.
99
What should your email subject line be relevant to?
Your subscribers and the content of the email.
100
What are some themes you can apply when creating a subject line?
Eliciting curiosity, plainly stating an offer, demonstrating urgency, and focusing on social proof.
101
What are some best practices for writing strong email copy?
Create urgency, use simple and strong sentences, have a singular goal, make it easy to scan, use 'you' instead of 'we', align with the subject line, and resonate with the target market.
102
Why is layout and visual appearance important in email design?
Well-designed emails enable personalized connections, contain relevant content, motivate engagement, action, and purchase.
103
How should emails be designed in terms of clarity and appeal?
Clear, concise, motivating, visually appealing, and true to the brand's personality.
104
What are some preview and quality control tools available for advanced users?
Litmus and Email on Acid
105
What is A/B testing?
Running two test treatments or approaches against each other to determine the best performer.
106
What are some best practices to follow for A/B testing?
Test early, test one element at a time, trust the results.
107
What advantages does A/B testing provide in email marketing?
It helps identify what drives opens and clicks, determines the best subject line, target audience engagement, layout and design elements, etc.
108
How can A/B testing be conducted using the paid-for version of Mailchimp?
Click Create Campaign, choose Email, select A/B Test, enter campaign name, choose audience, select variable to test, set recipient percentage, enter details, design email.
109
What are some basic email marketing process metrics?
Delivered emails, delivery rate, open rate, clickthrough rate (CTR), click-to-open rate, conversion rate.
110
How is the delivery rate of emails calculated?
Divide total emails delivered by total emails sent.
111
How is the open rate of emails calculated?
Divide total number of opened emails by number of emails delivered.
112
What is the clickthrough rate (CTR) in email marketing?
Percentage of recipients who clicked on at least one link within the email.
113
How is the click-to-open rate calculated?
Divide the total number of link clicks by the total number of emails opened.
114
What is the conversion rate in email marketing?
Percentage of recipients who completed a desired action, such as making a purchase.
115
What are some reasons why effective and appealing design is important in email campaigns?
User experience, consistent brand experience, drive conversions, layout, and imagery.
116
How does good email design contribute to user experience?
It creates a better user experience, making it more enjoyable and compelling for the reader.
117
What does good design in email campaigns aim to achieve?
It aims to drive a consistent brand experience between emails and websites and make the transition seamless.
118
How can good layout in email campaigns support calls to action?
Good layout will support calls to action by organizing content for skimming and providing clear CTAs at the top and bottom of the email.
119
What are some best practices for using images in email campaigns?
Use brand assets, include product photos, use correct image sizes, use pixel tracking images, and include alt text and title behind each image.
120
What is alt text in email campaigns and why is it important?
Alt text is a snippet of text that describes an image and displays when images can't be seen. It's important for accessibility and conveying ideas.
121
What should be considered when using images in email campaigns?
Overuse of images may increase file size, resulting in deliverability or poor user experience issues. Not all ESPs display images.
122
What are some guidelines for layout in effective email designs?
Organize for quick reading, use white space, align content into blocks and columns, create definition between content areas, and keep CTAs and important information above the fold.
123
What width should be aimed for in email designs to optimize for mobile reading?
A width of 600 pixels should be aimed for to optimize for mobile reading.
124
What should the email message copy do in email campaigns with images?
The email message copy should support and convey the ideas you want to illustrate in case images can't be displayed.
125
What is the importance of email marketing?
Email marketing results and campaigns.
126
What are the types of ESPs?
Types of ESPs are email service providers.
127
What are the components of effective emails?
Components of effective emails are subject line, email copy, and email design.
128
What are the advantages of using an ESP?
Advantages of an ESP include features provided and facilitating a unique experience.
129
What are the steps in creating an email campaign?
Steps in creating an email campaign include setting up and testing.
130
How can email deliverability be improved?
Email deliverability can be improved by avoiding spam folders.
131
What is A/B testing?
A/B testing is a method of testing different variations of an email.
132
What are the basic campaign metrics?
Basic campaign metrics include open and clickthrough rates.
133
How can email campaigns be optimized for mobile devices?
Email campaigns can be optimized for mobile devices by ensuring responsive design.
134
What is marketing automation?
Marketing automation refers to automating certain marketing processes.
135
What are the key building blocks of marketing automation?
Key building blocks of marketing automation include action, decision, and timing.
136
Why does good communication matter?
Good communication matters for effective interactions and understanding.
137
What are the different types of communication?
Different types of communication include verbal, non-verbal, and written communication.
138
What are some strategies for effective communication?
Strategies for effective communication include learning to listen and observing body language.
139
How can silence be used in communication?
Silence can be used to pause for effect and regain control in communication.
140
What are some challenges when delivering marketing emails?
Bounces, spam complaints, spam traps, sending volumes, engagement
141
What are the two types of bounce?
Hard bounce and soft bounce
142
What is a hard bounce?
A permanent failure where retries will not be successful
143
What is a soft bounce?
When the email server cannot deliver your message, but it is still trying and will continue to try for a limited period of time
144
How can you try to rectify soft bounces?
By sending the email again when the mailbox may have some space, waiting for some time until the server is likely up and running again, and reducing the size of your message
145
What is a spam complaint?
When the email recipient clicks the Spam or Junk button on your email in their email client
146
What are spam traps?
Real email addresses that don't bounce and are monitored by ISPs and blacklists
147
What are the three different types of spam traps?
Typo, recycled, pristine
148
What is meant by sending volumes?
The amount of emails you send and the consistency of your sending pattern
149
Why is sending volume important?
ISPs want to see an established sending history and pattern to determine inbox placement
150
How can spikes in email volumes affect deliverability?
They can trigger email filters due to inconsistency with an existing sending pattern
151
What is meant by engagement?
The recipient's interaction with the email, such as open, click, save, reply, forward, move, etc.
152
How does engagement affect inbox delivery?
ISPs consider recipient engagement to determine inbox versus junk folder delivery
153
What factors do ISPs consider when scoring senders?
Sender's IP and domain reputation, along with user engagement
154
What should be checked before sending an email?
Subject line, message design, offers, time of day
155
What are some areas for testing and optimization before sending an email?
Subject line, message design, offers, time of day
156
What is the importance of aligning your message, call to action, and offer with the prospective lead’s stage of their buyer’s journey?
To reach the right person at the right time with the right content.
157
What are the stages of the buyer's journey?
Awareness and interest, consideration, conversion, retention
158
In which stage of the buyer's journey does the buyer become aware of their need for a product or service?
Awareness and interest stage
159
What is the goal of reaching the right person at the right time with the right content?
To align your emails to the recipient's particular stage in the buyer's journey, overcome any hesitation, and nudge them towards conversion
160
What kind of email should be sent at the awareness and interest stage?
A welcome email within the first 24 hours of someone subscribing, thanking them for signing up and letting them know what to expect
161
What kind of emails should be sent to move recipients down the buyer's journey?
Regular promotions, content, updates, event invitations, or seasonal emails
162
What kind of emails should be sent at the retention stage?
Exclusive offers for the most engaged clients, product or service updates, cross-sell invitations, and loyalty or rewards programs
163
What is the potential impact of Clare's stage in the buyer’s journey on the email strategy?
It should guide the email strategy to help Clare progress from the interest stage towards the consideration, conversion, and retention stages
164
What is the first email that could be sent to Clare to encourage her to reengage with the website?
A welcome message thanking her for signing up and offering a discount on her first purchase
165
What type of email could remind Clare about the items she left in her shopping cart?
An abandonment recovery email
166
What could be recommended in an email to Clare to complement the outfits she selected?
Related products or accessories
167
What enticements could be offered in an email to Clare to encourage her to make the purchase?
Exclusive customer savings and ongoing benefits
168
What are the benefits of using automated email in e-commerce?
Automated email can provide purchase confirmation, registration confirmation, and timed reminders in e-commerce.
169
Why is automated email particularly useful for B2B organizations with long sales cycles?
B2B purchasing decisions may involve multiple stakeholders and require a lot of information.
170
What is an example of automated email in the B2B world?
A decision-maker sees a LinkedIn ad, clicks it, fills out a form, and receives an automated email with a link to download an e-book.
171
How can marketing automation software nurture prospects to become paying customers?
It can send follow-up messages, invitations to content, and special offers to gradually build engagement and interest.
172
What are some types of emails that can be automated?
Customer lifecycle stage campaigns, transactional or functional emails, behavioral campaigns, reminders or alerts, and date-driven campaigns.
173
What is a workflow in marketing automation?
A workflow is a series of rules that automate the sending of email campaigns based on specific triggers or events.
174
Give an example of a simple workflow in marketing automation.
A simple workflow could be sending a confirmation email when a website visitor submits a contact form.
175
How can a more complex automation workflow be described?
It can involve a branching series of multiple email messages sent in sequence based on specific triggers or events.
176
How do automated responses like confirmation emails help in managing expectations?
Automated responses provide immediate acknowledgment to website visitors and set the expectation of a team reaching out.
177
What is the purpose of deploying a branching series of multiple email messages in an automation workflow?
It can provide a customized and targeted approach to engage with prospects and nurture them towards becoming paying customers.
178
What is negative assertion?
Negative assertion is the skill of stating something negative about yourself assertively.
179
How can you turn a negative statement into a positive one?
You can turn a negative statement into a positive one by agreeing with it and adding a positive aspect.
180
What is the purpose of negative enquiry?
The purpose of negative enquiry is to invite criticism and understand the reasons behind someone's anger or displeasure.
181
Give an example of a negative enquiry question.
An example of a negative enquiry question is 'How can I improve my performance at meetings?'
182
What are the benefits of using negative enquiry?
Using negative enquiry allows you to gain more knowledge and respond accurately to a given situation.
183
How many questions are included in the practice exam?
The practice exam includes 100 questions.
184
What is the time limit for completing the practice exam?
The practice exam has a time limit of 1.5 hours (90 minutes).
185
Is the practice exam retakeable?
Yes, the practice exam can be retaken any number of times.
186
What is the pass mark for the practice exam?
The pass mark for the practice exam is set at 60%, similar to the certification exam.
187
Do practice exam scores contribute to the overall certification exam result?
No, practice exam scores do not contribute to the overall certification exam result.
188
How can the Practice Exam be accessed?
The Practice Exam can be accessed at any time through the Practice Tests link on MyDMI.
189
What is the purpose of the Practice Exam?
The purpose of the Practice Exam is to help students prepare for the DMI PRO certification exam.
190
Why is it recommended to send an email at certain times of the day?
To increase opens and clicks.
191
What is the benefit of increasing opens and clicks in email marketing?
It improves deliverability stats for ISPs.
192
What should be used as the sending identity in email marketing?
A real email address tied to an account.
193
Why is it important to use a real email address instead of a no-reply address?
To be able to address responses or complaints.
194
What should be done to review the performance and results of previous email campaigns?
Conduct a review to identify deliverability issues and winning/losing efforts.
195
What engagement metrics should be reviewed after deploying a campaign?
Opens, clicks, bounces, and more.
196
What should be done with undeliverable addresses in email marketing?
Review the bounce details and permanently suppress or delete problematic records.
197
What are some good metrics to measure in email marketing?
Opens, clicks, conversions, and web-site trends.
198
What are some bad metrics to monitor in email marketing?
Unsubscribes, opt-outs, bounces, complaints, and spam.
199
When should immediate red flags be investigated in email marketing?
When there is nearly zero clickthrough rate or a high bounce rate.
200
What is the final step in campaign delivery management for email marketing?
Email list hygiene.
201
What are some good email list hygiene practices?
Bounce and response rate management, purging invalid addresses, monitoring soft bounces, and attempting to reactivate non-openers.
202
What should be done to ensure email address validity and user consent?
Use double opt-in.
203
Why is it important to quality control and preview email campaigns before deployment?
To resolve potential issues with delivery and rendering.
204
What are best practices for email testing?
Divide the list, randomly populate segments, use distinct elements, test a small number at a time.
205
What aspects of campaigns should be tested for response optimization?
Subject lines, content, images, time of day, offers, and segmentation.
206
What are the basic steps to follow in order to create an email campaign?
Identify the need, define campaign requirements, customize the message, write the message copy, design the message, set up tracking and reporting, consider testing, send the message, analyze the campaign.
207
How do you create an email campaign in Mailchimp?
Click the Create button or Create Campaign button, select Email, enter a campaign name, choose an audience, choose the sender, add the subject line, design the content, click Continue, send a test email, review it, and then push the campaign live.
208
What is email deliverability?
Email deliverability is the measure of how many emails actually make it to a recipient's inbox.
209
What are the different inbox folders that emails could end up in?
Primary Inbox, Social, Promotions, Junk, and Spam
210
What are some tips to avoid spam folders?
Avoid using all capitals, excessive punctuation, excessive use of symbols and special characters. Avoid sending emails with too many images. Avoid using URL shorteners and ensure all links go to legitimate domains.
211
What are some challenges that can affect inbox placement?
Uncertainty of where the delivered email will end up (e.g., primary inbox), spam filters used by ISPs.
212
Why is it important to give physical feedback while someone is talking?
Giving physical feedback shows that you are engaged and interested in the conversation.
213
What happens when someone's verbal and nonverbal messages contradict each other?
Mixed messages can confuse the listener and make it difficult to understand the true meaning.
214
Why is it important to smile during communication?
Smiling demonstrates confidence, openness, warmth, and energy.
215
What negative reactions may occur during difficult communications?
Negative physical reactions may include trembling, a warbling voice, and butterflies in the stomach.
216
What should you view these physical reactions as during difficult communications?
View them as signs that your body is ready to give its best performance.
217
How can practicing communication skills enhance your abilities?
Practicing activities such as making presentations and leading teams can improve your communication skills.
218
How can addressing communication signals lead to effective communication?
Being aware of the signals we send and receive can help avoid disconnects and misleading messages.
219
Why is it important to monitor email campaign reports?
To review process metrics, spot any dips or spikes, determine unsubscribes and reasons for complaints, and understand campaign conversions and sales.
220
What should be monitored in email campaign reports?
Opens, clicks, unsubscribes, reasons for complaints, and campaign conversions and sales.
221
Why is it important to monitor for deliverability issues in email campaigns?
To ensure emails are being delivered to the right recipients and to identify and address bounce problems or list hygiene issues.
222
What is an email preference center?
It is an advanced subscription and unsubscribe page that allows users to control, select, or change the types of emails they receive and their frequency.
223
How can you measure the effectiveness of your email campaigns in Mailchimp?
By using the Audience and Campaigns areas to report on email activity, gain insights into new contacts, where contacts came from, recent growth, predicted demographics, engagement levels, and locations.
224
Why is marketing automation beneficial for B2B organizations with long sales cycles and complex products?
It allows for automatic drip-feeding of information to prospects over the sales cycle, keeping them engaged and allowing sales teams to focus on closing deals.
225
What is marketing automation?
It is a technology-driven way to trigger the sending of recurring email campaigns without manual intervention, improving email channel effectiveness.
226
What is email marketing automation?
It is the sending of emails automatically using software based on user actions, such as subscribing, submitting a form, or making a purchase.
227
Give an example of B2C email marketing automation.
When someone buys on your website, the automation software can deploy an email confirming their action and providing instructions or advice.
228
What can be set up to trigger based on different use cases and business rules in marketing automation?
Various marketing actions, including email deployments, social media posts, and text messages.
229
What is the golden rule in written communications in our digital age?
To remember that your message will always be there and will be stored forever.
230
Why is it important to take care with your words in written workplace communications?
Because poorly written messages and a sloppy or lazy style reflect badly on you and your organization.
231
How can you make your interactions with colleagues and clients more effective?
By using tried-and-tested strategies to improve your own communication skills.
232
What is the purpose of pausing in communication?
Pausing allows things to cool and prevents saying anything that may inflame a conflict situation.
233
How can you use silence to regain control in a meeting?
By suddenly stopping speaking and looking directly at the person who is distracted, then meeting their face with a smile or a verbal request to put their phone away and tune back in.
234
What is active listening?
Active listening is a four-step process that involves truly listening to another person, feeding back the content and feeling, confirming understanding, and asking relevant follow-up questions.
235
Why is it helpful to observe the other person's body language in communication?
Observing body language helps in understanding cues and signals being sent by the other person.
236
What are some areas of the body to observe when studying body language?
Eyes, face, hand signals, blinking rate, proximity, arm position, head movement, and feet position.
237
What are the steps to create an automated email campaign in Mailchimp?
Choose to create an Automated email campaign, choose appropriate automation options, enter campaign name, choose recipients and timing, choose sender, enter subject line, edit content and design, click Start Sending.
238
What are the five major functions of communication?
Expressing feelings, informing and influencing, meeting social expectations, imagining, and effective communication.
239
Why is effective communication important in the workplace?
It reduces unnecessary competition, fosters harmonious teamwork, leads to more productive teams, and enhances customer service.
240
What factors should you pay attention to enhance your effectiveness as a communicator?
Pay attention to posture, be in sync with the person you're communicating with, and use facial and body expressions effectively.
241
How does posture impact communication?
A poor posture indicates indifference or carelessness, while standing tall boosts credibility, strength, and vitality.
242
What does it mean to be in sync with the person you're communicating with?
Matching and mirroring their voice, tone, tempo, posture, and movements establishes a rapport and teamwork.
243
Why should you use your face and body effectively in communication?
Facial and body expressions enhance communication and help convey messages more effectively.
244
What is an ESP?
An email service provider, or ESP, is a platform for managing all your email campaigns.
245
What are some features provided by ESPs?
Contact database management, segmentation, personalization, automation, tracking behavior, unsubscribe management, email and landing page creation.
246
What is one advantage of using an ESP?
Using an email service provider can maximize the productivity and efficiency of an email marketer.
247
How can ESPs facilitate a unique experience for users?
ESPs enable marketers and companies to design professional email campaigns and deliver useful content directly into their customers' inboxes, resulting in a unique experience.
248
What are automated emails?
Automated emails are emails sent based on rules and conditions, triggered by subscriber activity or customer actions.
249
What are some popular ESPs for sending marketing and commercial emails?
Mailchimp, AWeber, Constant Contact, GetResponse, HubSpot, Eloqua, Marketo, Act On.
250
What are the five types of communication in the modern workplace?
Listening, visual communication, verbal communication, non-verbal communication, and written communication.
251
What is the basis of all good communication?
Listening effectively.
252
Why is visual communication so effective?
Because the human mind processes information in images.
253
What does verbal communication include?
Face to face, telephone, social media context.
254
What should we pay particular attention to in verbal communication?
Intonation - including pitch, tone, and cadence.
255
What are some tips for effective verbal communication?
Silence, confident language, speaking slowly and clearly, avoiding filler words, asking questions, and seeking common ground.
256
What does non-verbal communication include?
Facial expressions, body gestures, posture, eye contact, hand movements, and touch.
257
What should we pay attention to in non-verbal communication?
Physical message projected through the body while speaking.
258
Why should we pay attention to written communication?
Because poor writing skills often lead to confusion.
259
What are the benefits of marketing automation?
Time saving, improved marketing results, positive impact on marketing teams, data synchronization, and improved personalized experience.
260
What is the role of branching logic in marketing automation?
Branching logic directs the deployment of specific messages based on the actions and responses of contacts.
261
What is the ROI timeframe for automation software?
The ROI of automation software can take at least six months to a year to prove.
262
What are the key building blocks in marketing automation?
Action, decision, timing, conditions, tags, and footprints.
263
How can tags be used in marketing automation?
Tags can be used for lead scoring and to identify highly engaged users.
264
What happens in the stop/start sequence of marketing automation?
If a user unsubscribes, all future emails to them are stopped.
265
What are the steps in the marketing automation process?
Web form submission, send email, information tagging, delay after form submission.
266
What are the key steps to send automated emails using Mailchimp?
Navigate to Account area, click Account, choose Integrations, ensure integration with sites/platforms, create a new campaign, choose email.
