DM Notes Module 3 - Social Media Marketing Flashcards
What is the cost per acquisition for the retargeting campaign?
The cost per acquisition for the retargeting campaign was 64% lower than previous campaigns.
What was the conversion rate for the retargeting campaign?
The conversion rate for the retargeting campaign was 7 times higher than previous campaigns.
How does eSpares use YouTube to educate customers?
eSpares uses YouTube to educate customers on how to fix household appliances using their products.
How many subscribers does the eSpares YouTube channel have?
The eSpares YouTube channel has 95,000 subscribers.
What is the purpose of the clear call to action in eSpares videos?
The clear call to action in eSpares videos tells viewers exactly how to fix their household items and what products to buy.
What is the purpose of the links in eSpares videos?
The links in eSpares videos direct viewers to the eSpares shop where they can find the products.
What type of content does Stanford Graduate School of Business showcase on YouTube?
Stanford Graduate School of Business showcases lectures, keynotes, and interviews with leaders on YouTube.
Who are some of the guests featured on the Stanford Graduate School of Business YouTube channel?
Guests featured on the Stanford Graduate School of Business YouTube channel include Oprah, Sir Alex Ferguson, and Sheryl Sandberg.
How many subscribers does the Stanford Graduate School of Business YouTube channel have?
The Stanford Graduate School of Business YouTube channel has over 800,000 subscribers.
What type of branding does the Stanford Graduate School of Business YouTube channel establish?
The Stanford Graduate School of Business YouTube channel establishes the school’s reputation as a world-class business school.
What is one example of B2C marketing on Instagram?
Made.com ran a campaign in Instagram Stories to promote its winter sale.
How much did Made.com increase its return on ad spend through the Instagram campaign?
Made.com increased its return on ad spend by 69% through the Instagram campaign.
How does Mailchimp use Instagram to engage its followers?
Mailchimp uses Instagram to engage its followers through a heavily curated and attractive feed.
How many followers has Mailchimp attracted to its Instagram channel?
Mailchimp has attracted over 100k followers to its Instagram channel.
What social media platform did HSBC use for Sponsored Content?
HSBC used LinkedIn for Sponsored Content.
How many interactions did HSBC drive with their Sponsored Content on LinkedIn?
HSBC drove over 40,000 interactions with their Sponsored Content on LinkedIn.
By how much did HSBC boost organic update impressions through their Sponsored Content on LinkedIn?
HSBC boosted organic update impressions by 1,500% through their Sponsored Content on LinkedIn.
How many new followers did HSBC attract to their LinkedIn Company Page through the Sponsored Content campaign?
HSBC attracted over 3,750 new followers to their LinkedIn Company Page through the Sponsored Content campaign.
Who did Kate Spade target with their LinkedIn campaign?
Kate Spade targeted busy, female professionals with their LinkedIn campaign.
How many unique members did Kate Spade reach with their LinkedIn campaign?
Kate Spade reached more than 143,000 unique members with their LinkedIn campaign.
What was the engagement rate of Kate Spade’s LinkedIn campaign?
The engagement rate of Kate Spade’s LinkedIn campaign was 2.44%.
Which social media platform did Twitter use to broadcast live women’s basketball games?
Twitter used ‘Periscope’ to broadcast live women’s basketball games.
How many impressions did the Spanish Basketball Federation drive by broadcasting live games on Twitter?
The Spanish Basketball Federation drove 4 million impressions by broadcasting live games on Twitter.
How many followers has HubSpot attracted on Twitter?
HubSpot has attracted over 800,000 followers on Twitter.
What is HubSpot known for on Twitter?
HubSpot is known for producing valuable and helpful marketing content on Twitter.
Which social media platform did IKEA use for keyword targeting and Promoted Pins?
IKEA used Pinterest for keyword targeting and Promoted Pins.
What is the value of social media marketing?
The value of social media marketing is discussed in the notes.
What are the key social media platforms for digital marketing?
The key social media platforms for digital marketing are discussed in the notes.
How can social media influence the consumer’s journey?
The influence of social media on the consumer’s journey is discussed in the notes.
What are some niche and emerging social media platforms?
The notes discuss niche and emerging social media platforms.
How to set up a social media experience for a business?
The process of setting up a social media experience for a business is explained in the notes.
What are the steps to set up Facebook Business Manager?
The steps to set up Facebook Business Manager are explained in the notes.
What are the steps to create a Twitter account?
The steps to create a Twitter account are explained in the notes.
What are the steps to create a LinkedIn company page?
The steps to create a LinkedIn company page are explained in the notes.
What are the steps to set up an Instagram business account?
The steps to set up an Instagram business account are explained in the notes.
What is a social media community and its value?
The concept and value of a social media community are discussed in the notes.
How can you build a social media community?
The process of building a social media community is explained in the notes.
What are the best practices for engaging with an audience on social media?
The best practices for engaging with an audience on social media are discussed in the notes.
How to use stories for audience engagement on social media?
The use of stories for audience engagement on social media is explained in the notes.
What are the best practices for using hashtags on social media?
The best practices for using hashtags on social media are discussed in the notes.
How to engage an audience using Facebook?
The strategies for engaging an audience using Facebook are explained in the notes.
What are the best practices for engaging an audience on YouTube?
The best practices for engaging an audience on YouTube are discussed in the notes.
What are the best practices for engaging an audience on Instagram?
The best practices for engaging an audience on Instagram are discussed in the notes.
How can marketers enhance sharing on Instagram?
The methods to enhance sharing on Instagram for marketers are explained in the notes.
What are the best practices for engaging an audience on LinkedIn?
The best practices for engaging an audience on LinkedIn are discussed in the notes.
How can marketers enhance sharing on LinkedIn?
The methods to enhance sharing on LinkedIn for marketers are explained in the notes.
What are the best practices for engaging an audience on Pinterest?
The best practices for engaging an audience on Pinterest are discussed in the notes.
What are the best practices for marketing on TikTok?
The best practices for marketing on TikTok are discussed in the notes.
How can marketers use TikTok for their campaigns?
The ways in which marketers can use TikTok for their campaigns are explained in the notes.
Why is social media advertising important for marketers?
The importance of social media advertising for marketers is discussed in the notes.
What are the key steps for creating a social media campaign?
The key steps for creating a social media campaign are discussed in the notes.
How to set up a Facebook and Instagram campaign using Business Manager?
The process of setting up a Facebook and Instagram campaign using Business Manager is explained in the notes.
How to set up a Twitter campaign using Ads Manager?
The process of setting up a Twitter campaign using Ads Manager is explained in the notes.
How to set up a LinkedIn campaign using Campaign Manager?
The process of setting up a LinkedIn campaign using Campaign Manager is explained in the notes.
What can video content on Instagram generate?
Video content on Instagram can generate reach and impressions as it captures attention in the busy newsfeed.
How can you use short video clips on Instagram?
You can use short video clips, such as Boomerangs or Cinemagraphs, to create playful content on Instagram.
Why should marketers incorporate user-generated content into their Instagram strategy?
Marketers should incorporate user-generated content into their Instagram strategy to help reinforce their brand and create relationships with customers.
What should you consider when looking at your Instagram grid layout?
When looking at your Instagram grid layout, you should consider if it represents your brand and creates a strong aesthetic.
What should you do with posts that no longer fit your overall Instagram look?
You should archive any posts that no longer fit your overall Instagram look.
What should you remember when regramming content on Instagram?
When regramming content on Instagram, you should remember to ask permission, give credit, avoid edits, and use Search and Explore to find content to regram.
What are some third-party tools that can help add an owner credit directly onto your Instagram content?
Some third-party tools that can help add an owner credit directly onto your Instagram content are ‘Repost App’, ‘Repost: for Instagram’, and ‘Repost Whiz’ (Android only).
How can marketers enhance sharing on Instagram?
Marketers can enhance sharing on Instagram by ensuring their photo content is of a high standard and presents their product or concept in an impactful way.
What is essential when applying filters to images on Instagram?
Using predefined filters to make images look better is essential to engaging the audience on Instagram.
What should you consider when modifying images with filters on Instagram?
When modifying images with filters on Instagram, you should consider overall color themes and tones for visual consistency.
What are some popular filters on Instagram?
Some popular filters on Instagram include Clarendon, Gingham, Juno, Lark, Mayfair, Sierra, Valencia, and Walden.
Why is it important to use the hashtag ‘No Filter’ on Instagram?
Using the hashtag ‘No Filter’ on Instagram helps to identify unmodified images and show followers how well images can look without post-production enhancements.
How can you modify the ambience of your photos on Instagram?
You can modify the ambience of your photos on Instagram by adjusting the light and contrast sliders.
What does using the grid function when taking a photo on Instagram allow for?
Using the grid function when taking a photo on Instagram allows for standardized composition, image cropping, and placement of subjects and people within the photo frame.
How can you cross-pollinate the filter functionality of Instagram and Snapchat?
You can save and import your Instagram photos into Snapchat, add Snapchat filters, and then re-import back into Instagram for posting.
What is the most effective way to start a conversation and directly engage with your target audience on LinkedIn?
Posting regular company updates is the most effective way to start a conversation and directly engage with your target audience on LinkedIn.
How often does LinkedIn recommend posting on the platform?
LinkedIn recommends posting every business day on the platform.
How frequently do many businesses aim to post on LinkedIn?
Many businesses aim to post at least three times a week on LinkedIn.
When should you try to post on LinkedIn?
You should try to post when your audience is most likely to be browsing LinkedIn.
What are the limitations of using WhatsApp for business communication?
WhatsApp is better suited to smaller businesses and can only message a total of 256 contacts.
How do broadcast lists work on WhatsApp?
Broadcast lists can be used to send alerts to anyone who has your number saved, without revealing other recipients.
What advertising options are available on WhatsApp?
WhatsApp offers advertising in the Status area and ads in the Facebook feed, which direct users to a WhatsApp chat.
What is TikTok?
TikTok is a short-form, video-sharing app that allows users to create and share videos on any topic.
What features does TikTok offer to users?
TikTok users can add sounds, song snippets, stickers, filters, and augmented reality effects to their videos.
How has TikTok disrupted the social media landscape?
TikTok became the world’s fourth most downloaded app in 2018, surpassing Instagram and Snapchat.
Which demographic is TikTok most popular among?
TikTok is hugely popular among Generation Z (13 to 18-year-olds).
What can brands do on TikTok?
Brands can experiment with using TikTok to reach younger audiences.
What is Snapchat?
Snapchat is a multi-media messaging app known for its ephemeral storytelling and vertical video format.
What percentage of 13 to 24-year-olds in the US use Snapchat?
90% of 13 to 24-year-olds in the US use Snapchat.
What are ‘memories’ on Snapchat?
Snapchat allows users to access their past Snaps, Stories, and Camera Roll in the ‘memories’ section.
What unique features does Snapchat offer for personalization and customization?
Snapchat offers facial lenses, Geofilters, Bitmojis, drawing tools, and other customization options.
How can brands advertise on Snapchat?
Snapchat offers Snap Ads, Story Ads, Geofilters, and Sponsored Lenses for advertising.
What are the benefits of Facebook advertising for Carlsberg?
Carlsberg achieved a 19 times return on ad spend, a 7.2-point lift in association with Liverpool FC, and a 9 times increase in website traffic.
How did Ubiregi use Facebook lead generation advertising?
Ubiregi used lead ads to offer free trials and showcased product screenshots and videos to acquire potential customers.
Which brand did Carlsberg collaborate with on Facebook?
Carlsberg collaborated with Liverpool FC on Facebook.
What type of audience is Snapchat popular with?
Snapchat is popular with a younger audience, particularly 13 to 24-year-olds.
What is the purpose of broadcast lists on WhatsApp?
Broadcast lists allow for sending alerts to multiple contacts while maintaining privacy.
How does Snapchat’s ‘Discover’ channels benefit brands?
Snapchat’s ‘Discover’ channels provide brands with the opportunity to serve ads and collaborate with publishers.
What is the purpose of Snapchat’s ‘Sponsored Lenses’?
Snapchat’s ‘Sponsored Lenses’ are branded AR filters that allow for greater personalization and can be purchased directly with Snapchat.
What are the different campaign objectives available to marketers on LinkedIn?
Drive website visits, Send people to your content, Collect leads, Get video views, Increase followers, Drive job applications, Use Spotlight Ads, or drive to your website or landing page from dynamic ads
What is the only mandatory audience targeting option on LinkedIn?
Location
What are some optional audience targeting options available on LinkedIn?
Demographics, employment, education, and connections
What are the demographics that can be used for ad targeting on LinkedIn?
Age and gender
How is a member’s age and gender determined on LinkedIn?
It is inferred from their member profile information
What is the company name used for in employment targeting on LinkedIn?
It is the organization a member lists as his or her employer
What is the company industry target used for in employment targeting?
It is the primary industry of the company where the member is employed
How is company size determined for targeting purposes on LinkedIn?
It is determined by the number of employees listed on the organization’s company page
What is job function targeting based on?
It is based on standardized groupings of job titles entered by LinkedIn members
What does job seniority describe in targeting on LinkedIn?
It describes the rank and influence of a member’s current role in their organization
What does years of experience targeting allow you to do on LinkedIn?
It allows you to reach a target audience based on the years of professional experience they’ve accumulated over their career
What does education targeting on LinkedIn include?
It includes the school, college, university, or other institution where a member has completed a course
What is the fields of study target based on?
It is based on member entered degrees and is the major or area of study within a member’s degree section
What are skills targeting based on?
They are based on highly relevant keywords found within a member’s profile that indicate expertise in a particular area
What are LinkedIn groups used for?
LinkedIn groups are where members who share interests or professional associations can gather, discover information, and ask questions
What is the targeting option for company connections used for?
It allows you to reach the first-degree connections of employees at companies you select
What are some types of creative content available on LinkedIn?
Articles, images, links, carousel ads, and videos
What are the budgeting options available on LinkedIn?
The budgeting options are not mentioned in the course notes
What are the different targeting options when setting up a campaign?
Targeting options include audience lists, keywords and interests, demographics, and other relevant audience attributes.
How can you target recent users or new customers in a campaign?
You can target recent users or new customers by selecting the appropriate options based on placements, keywords, or demographics.
What is the purpose of using tracking URLs in a campaign?
The purpose of using tracking URLs is to track click-data for ads, promoted Pins, and website visits.
How can you create tracking URLs for social media campaigns?
You can create tracking URLs in URL Builder by using Pinterest as the source, paid social as the medium, and Pinterest paid social for the ad-group name.
What are some additional data points you can track using tracking URLs?
You can track data for various calls-to-action across social posts, devices people use, time spent on site, and more.
What is the process to create an ad on Snapchat Ads?
Go to the Snapchat Ads area, select Create an ad, choose Advanced Create, select your objective, select an ad type, select a target audience, fill in the required information, name your ad, review the content, add a URL parameter, and create the campaign.
Why is social media reporting important in social media marketing?
Social media reporting helps understand how content and tactics perform, optimize efforts, incorporate successful strategies, and scale back ineffective actions or content.
How can social media tools be used to report campaign success?
Social media tools, including platform-native tools and third-party tools, can be used to analyze data and report on campaign performance.
What are some valuable metrics to identify in social media campaigns?
Valuable metrics to identify include click-through rate, engagement rate, and conversion rate.
Why should marketers focus less on vanity metrics in social media?
Vanity metrics, such as page likes or followers, don’t provide the full story and may not align with actual engagement, website clicks, or conversions.
What advanced feature can be used to gain deeper insights into social media conversions?
Advanced users can install platform tracking and conversion pixels or tags to gain deeper insights into the influence of social channels on conversions.
Which social media networks offer social pixels for tracking conversions?
Many social media networks offer social pixels that can be added to track conversions.
What are the budgeting options available to marketers on Twitter?
Marketers on Twitter can set daily budgets or set an optional total budget.
What bid types can marketers choose from when advertising on Twitter?
Marketers can choose from Automatic Bids, Target Bids, or Maximum Bids.
When is automatic bidding recommended on Twitter?
Automatic bidding is recommended for campaigns that don’t require micromanagement and need budget flexibility.
When is maximum bidding option on Twitter useful?
Maximum bidding allows you to manually select how much a lead, click, or engagement is worth when you have a tight budget.
What are the creative formats available on Twitter?
Creative formats on Twitter include organic tweets, scheduled tweets, and promoted-only tweets.
How can marketers enhance their tweets for a campaign on Twitter?
Marketers should compose compelling tweets to promote conversations, encourage discussions, and start engaging interactions.
What are some engaging formats suited for a tweet engagement campaign on Twitter?
Poll cards, Twitter cards, conversational cards, instant unlocks, scratchreels, GIFs, images, and videos.
What information does Twitter use for audience targeting?
Twitter uses demographics, behaviors, follower lookalikes, conversation topics, keywords, and remarketing options for audience targeting.
How can marketers create a new campaign on Twitter?
Login to your Twitter profile, go to More, choose Twitter Ads, create a new campaign, customize details, select targeting options, enter tweet content, and launch the campaign.
What is LinkedIn Campaign Manager?
LinkedIn Campaign Manager is a self-serve tool for delivering targeted messages to unique audiences.
What are the steps to create a paid promotion campaign on LinkedIn?
Steps include logging in to LinkedIn Campaign Manager, creating a new Campaign, naming the campaign, selecting objectives, setting audience targeting, choosing content to promote, setting bids, budgets, and run dates, and pushing the campaign live.
What are the different ad formats available on LinkedIn?
The ad formats available on LinkedIn are Sponsored Content, Dynamic Ads, Right-Hand Ads, and Sponsored InMails.
What is the purpose of Sponsored Content on LinkedIn?
Sponsored Content helps increase reach for company posts beyond the organic following and includes videos, articles, and carousel ads.
How do Dynamic Ads work on LinkedIn?
Dynamic Ads allow precise targeting of decision makers and influencers with highly relevant and customizable creative.
What are Right-Hand Ads on LinkedIn?
Right-Hand Ads are small text ads that appear on the right side of the desktop version of LinkedIn.
How can marketers send targeted messages through Sponsored InMails on LinkedIn?
Sponsored InMails allow users to send mass targeted messages on LinkedIn.
What is a Premium Account used for?
Premium Accounts are used for career progression, recruitment, lead generation, business insights, and learning.
What is SlideShare?
SlideShare is LinkedIn’s content-hosting platform for sharing presentations, videos, infographics, and PDFs.
What is a LinkedIn Group?
A LinkedIn Group is a page that supports specific discussions moderated by group owners and managers.
What are Pins on Pinterest?
Pins on Pinterest are ideas created, found, and saved from around the web for reference or inspiration.
What is a Board on Pinterest?
A Board on Pinterest is where Pins are saved, named, and arranged according to preference.
What are Group Boards on Pinterest?
Group Boards on Pinterest are collaborative boards with other users, often used to share ideas and plans.
What do Rich Pins provide on Pinterest?
Rich Pins provide extra information directly on a Pin, providing more context about an idea.
What is the Pinterest Browser Button?
The Pinterest Browser Button is a browser extension allowing users to save ideas from the web to a Board with one click.
Why is it important to consider options before setting up social media for business?
Considering options helps decide on the most suitable approach for social media setup.
What is the first step when creating a social media profile?
The first step is to create a profile by choosing the business version of the social media platform.
What assets need to be created and uploaded to complete a company profile?
Profile pictures and cover photos need to be created and uploaded for a complete company profile.
Why is it important to choose engaging images for profile pictures and cover photos?
Engaging images make a strong first impression as users move quickly between profiles and feeds.
What can be included in the cover photo of a social media profile?
A cover photo can include a focal point and light calls-to-action like phone numbers or special offers.
What should be added to a company profile as a short introduction?
A short bio should be added to introduce the business and its activities on the social media profile.
What additional information can be included in the bio of a company profile?
Contact details and links to the website can be added to the bio of a company profile on some social channels.
Why is it important to consider the target audience when setting up a social media business profile?
Considering the target audience helps tailor the profile to effectively communicate with the intended viewers.
What metrics are shown in performance reports for running Sponsored Content Ads?
Social action data
What metrics are shown in performance reports for running Sponsored InMail ads?
Sends, Opens, and other Sponsored InMail metrics
What metrics are shown in performance reports if you have LinkedIn Conversion Tracking set up?
Conversion metrics
How can you access analytics on your LinkedIn page?
Open Analytics from your LinkedIn page
What other metrics can you examine on your LinkedIn page?
Most popular posts, followers, and so on
Where can you go to report on campaign metrics or paid activity on LinkedIn?
Campaign Manager area
What can you do in the Campaign Manager area on LinkedIn?
Look at different campaigns, customize filters, generate and export reports
What is Instagram Insights?
A tool for content and follower analysis
What information does Instagram Insights provide?
Gender, age range, location, and post and story engagement
What type of account do you need to access Instagram Insights?
Instagram Business account
How can Instagram ad campaigns be analyzed?
Through Ads Manager on Facebook
What information can be reviewed in Ads Manager for Instagram ad campaigns?
Engagement and conversion metrics
How can you access additional information about your posts and engagement on Instagram?
Click on Insights on your Instagram Business profile
What does Pinterest Analytics show?
How pinners view, share, and engage with your content
What information can be learned about the Pinterest audience?
Age, location, and types of content they engage with most
Where can you monitor the progress of Pinterest campaigns?
In the ads manager
What information does the ads manager provide for Pinterest campaigns?
Number of impressions, saves, clicks, CTR, average CPC or CPM, and total ad spend
What recommendation does DMI give for students preparing for the PRO certification exam?
Achieve a pass score in the practice exam before sitting the certification exam
How many questions are included in the DMI PRO practice exam?
100
What modules are covered in the DMI PRO practice exam?
The 10 modules covered in DMI
What type of content tends to perform best on TikTok?
Content featuring a person, collaborations, duets, and challenges.
How can using a popular track on TikTok help promote a video?
It can help promote the video further in the algorithm and make it trending.
What should the caption of a TikTok video be like?
Short, with digestible and complimentary information.
What is the purpose of using hashtags on TikTok?
To relate directly to the featured content and categorize it for easier discovery.
Why is it beneficial to keep TikTok videos under 15 seconds?
It can generate more views and increase the completion rate.
What are the four key ways marketers can begin using TikTok?
Start a branded channel, collaborate with influencers, create a hashtag challenge, and run TikTok advertising.
How can marketers leverage influencer communities on TikTok?
Approach and collaborate with influencers who have established engaged followings.
What is the benefit of starting a hashtag challenge on TikTok?
It can start a cultural trend or meme and attract millions of user contributions.
What type of advertising options are available on TikTok?
In-feed adverts, sponsored hashtag challenges, and banner ads within the homepage of the app.
Why is social media advertising important for marketers?
It offers guaranteed reach and engagement with desired audiences.
What does social media advertising help achieve?
Spread awareness, consideration, and conversions of products and services.
How can advertisers target specific audiences on TikTok?
By targeting age, location, demographics, and people who have viewed similar content.
Where can advertisers sign up to run self-serve advertising campaigns on TikTok?
TikTok for Business.
What is the advantage of advertising on TikTok compared to other platforms?
It can be more affordable to generate impressions and clicks.
What was the most successful TikTok marketing campaign according to AdWeek?
The e.l.f cosmetics #eyeslipsface campaign with over 4 billion views and 5 million video contributions.
What is the algorithm-based home feed on Instagram called?
Feed
What is the feature on Instagram where content of interest can be discovered from accounts you don’t yet follow?
Search and Explore
What are photographic enhancements that can be applied to content on Instagram called?
Filters
What is the term for ephemeral short-form content on Instagram that shows in the home feed and on a user’s profile for 24 hours?
Stories
What feature on Instagram allows users to save Stories in folders on their profile so they remain longer than 24 hours?
Highlights
What is the feature on Instagram that allows users to share live video with their followers and friends?
Live
What is the communication unit on Twitter called?
Tweet
What is a tweet from another user that is shared publicly with your followers called?
Retweet
What are retweets with additional comments added called?
Quote Tweets
What is a direct response to another user’s tweet called?
Reply
What is the act of stamping the location details of where a tweet was created called?
Geo-tagging
What are curated stories showcasing the very best of what’s happening on Twitter called?
Moments
What is the feature on Twitter that allows users to stop receiving notifications for mentions based on specific words, phrases, usernames, emojis, or hashtags?
Mute Words
What is a particular subject or conversation topic that is popular around the globe or in a specific area on Twitter called?
Twitter Trend
What is an enhanced version of a tweet that enables the attachment of media to tweets called?
Twitter Card
What is the live-streaming social app acquired by Twitter called?
Periscope
What are people in your network on LinkedIn called?
Connections
What are private emails on LinkedIn, available only to Premium account holders, called?
InMail
What are specific pages organizations can use to represent themselves on LinkedIn called?
Company Pages
What are some examples of thank you pages where social media links can be added?
Mailing list sign-up pages, lead form submission pages, and purchase confirmation pages.
What is the benefit of adding social media links to thank you pages?
Visitors who have already connected with your business are likely to connect with you on other platforms as well.
How can you keep work and personal activity separate on social media?
By adding your job role to your personal profile, while keeping work and personal updates separate.
What should you add to your personal profile on Facebook and LinkedIn if you want to build your community?
You should add your company as your current employer, creating a link to the company’s page.
How can you cross-promote your social networks?
By sharing the links to your Facebook page on Twitter and your Twitter account on LinkedIn.
What is one simple and effective step to increase exposure for your social media pages?
Including social links in your email signature.
How can using hashtags help build your community?
Hashtags expose your content to new audiences, increasing the likelihood of gaining followers.
What should you do when joining platform groups relevant to your business?
Share interesting content, engage with community members, and adhere to community guidelines.
How can you encourage followership in-store or at events to build your community?
By offering discounts for new fans and followers.
What is the importance of creating goodwill on social media platforms?
Creating goodwill fosters trust and loyalty, attracting more followers.
What can a consistent posting schedule demonstrate to your community?
Reliability and trustworthiness, resulting in increased loyalty.
Why is retention important for community growth?
Without a retention strategy, gaining followers will be futile.
How can you show that you understand and relate to your community?
By using emojis, colloquial terms, and communicating in a relatable and comfortable way.
Why is it important to respond to your community?
Responding engages followers, shows care for their needs, and humanizes your brand.
What are some examples of using the language of social media to build a community?
Using GIFs, emojis, quote images, and memes in your posts.
What is a major advantage of using Twitter?
Twitter is great for participating in major cultural moments or events in real time.
What type of content can be shared on Pinterest?
Pinterest allows users to visually share and discover new interests by posting images or videos to boards with specific themes.
What is the purpose of pins on Pinterest?
Pins on Pinterest represent ideas and can link back to websites, making it a great platform for driving traffic and sales.
What is the demographic makeup of Pinterest users?
66% of Pinterest’s global audience is female aged 25 to 54, and half of all US millennials use Pinterest every month.
How does Pinterest differ from Instagram as a marketing strategy?
Pinterest allows for easy addition of links, which is beneficial for driving traffic and sales.
What advertising platform is available on Pinterest?
Pinterest Ads Manager is a self-serve advertising platform that allows brands to target audiences based on interest, age, and gender.
Which social networking platform is currently the third-largest in the world?
WhatsApp is currently the third-largest social networking platform in the world.
What are the key features of WhatsApp?
WhatsApp is a free private messaging app that supports one-to-one or group messaging, file and image sharing, voice and video calls.
How many messages are sent through WhatsApp every single day?
More than 60 billion messages are sent through WhatsApp every single day.
What is the potential benefit of using WhatsApp for communication with customers?
Using WhatsApp can provide a key way to communicate directly with customers, offering live feedback and support, and updating them on the latest offers and product news.
What percentage of mobile messaging app users expect to use chat more for communicating with businesses?
67% of mobile messaging app users expect to use chat more for communicating with businesses over the next two years.
How likely are users to shop with a business they can message directly?
53% of respondents say they’re more likely to shop with a business they can message directly.
How long does a live video stay on your story before it disappears?
24 hours
What does the number of viewers for a live video include?
Everyone who watched the live video and the replay
What are hashtags?
A word or a phrase preceded by the number sign or hash sign, used to categorize keywords or topics
Why are hashtags great for marketers?
They increase brand recognition, expand reach, and target new consumers
How can you hide hashtags in your posts to make them look cleaner?
By manipulating the number of characters in your post caption or by inserting line breaks
What are the best practices for using hashtags?
Use SEO keywords, don’t use spaces or punctuation, capitalize hashtags correctly, avoid overuse, keep hashtags short
Why should you avoid using too many hashtags in a single post?
It may appear spammy and inauthentic
What type of hashtags should you use that are popular on each platform?
Hashtags that are frequently searched by users on the platform
What is a branded hashtag?
A hashtag that is unique to your brand or business, used to increase brand recognition
What should you do when creating branded hashtags?
Search and monitor for any other hashtags in the community that may be relevant to your brand or business
What can you share through Facebook page posts?
Company news, product announcements, tips, contests, events, stories, and more
What are the different types of Facebook page posts available to marketers?
Link posts and more
What can you link to your Ad accounts section?
WhatsApp account or Instagram account
What can you create in Data sources?
Facebook tracking pixel
What does the Facebook Help Center provide?
Support information and links to contact the Support Team
Is there a separate business experience for Twitter?
No, you can sign up for a standard Twitter account
What should you do after signing up for a Twitter account?
Add your details to complete your profile
What information can you access in the More area?
Analytics information
What can you do in Settings and Privacy?
Add details and customize account settings
How can you create a Company Page on LinkedIn?
Open Work area, select Create a Company Page, fill in company details, and create the page
What should you verify when creating a Company Page on LinkedIn?
That you are authorized to represent the brand
Where can you switch to a Professional Account in Facebook Business Manager?
Open Settings, select Account, and choose Switch to a Professional Account
What options are available in Settings, Business and Ads?
Set Up Instagram Shopping and many other options
What is a social media community?
A social unit that creates fellowship through common interests, goals, and attitudes
Why are communities important in social media marketing?
They promote engagement, brand visibility, attract potential customers, create a welcoming environment, foster brand loyalty, inspire others, and build trust
How can you invite people to like or follow your account?
Invite your friends, invite people you currently do business with, and add social buttons to your website
What is the function of social media in driving sales and conversions?
The function of social media is to drive awareness and assist in driving sales and conversions.
Why is it important to assign KPIs?
Assigning KPIs allows you to track metrics and understand if your campaign is meeting your business goals.
What are some KPIs that can be tied to an objective of awareness?
Some KPIs tied to awareness are reach and impressions, social engagements, follower growth, views, and app downloads.
How can a site traffic objective be measured?
A site traffic objective can be measured by clicks and signups.
How can direct conversion be measured?
Direct conversion can be measured by clicks and conversions, or app downloads as the KPI.
What are some KPIs that can indicate increased brand affinity?
Social engagements, follower growth, content views, signups, and app downloads can indicate increased brand affinity.
What is the fourth step in designing a social media campaign?
The fourth step is to set budgets and run dates for the campaign.
What should be detailed in a Media Plan?
A Media Plan should detail the total budget per channel, cost metrics, and delivery targets.
How should creative content be designed?
Creative content should be designed to align with platform best practices and have consistent branding. It should be mobile-first and updated frequently.
What is a Posting Calendar used for?
A Posting Calendar is used to plan posting dates, content choices, social channel links, and other campaign details.
What are the steps to create a paid promotion campaign on Facebook and Instagram?
The steps are: 1. Log into Facebook Business Manager. 2. Go to Business Settings and select Create or Import an Ad Account. 3. In the Ad Account, choose Create New Ad. 4. Set the Objective and Name the Campaign. 5. Define the Audience and Network.
What can you see by clicking on any tweet?
You can see a detailed view of the number of retweets, replies, likes, follows, or clicks it has received.
What insights can you get about your audience using Twitter Analytics?
You can get detailed insights into your audience’s demographics, interests, lifestyles, and purchase behaviors.
What is the Campaign dashboard in Twitter Ads Manager used for?
The Campaign dashboard is used to gather campaign data and view metrics such as impressions, engagements, spend, and conversions.
How can you filter campaign data in the Campaign dashboard?
Data can be filtered by delivery, spend, campaign settings, or campaign objectives.
What insights can you gain using LinkedIn’s Company Page Analytics?
You can evaluate engagement of your individual posts, identify trends, understand follower demographics and sources, and analyze page traffic and activity.
What are the three main sections within LinkedIn’s Company Page Analytics?
The three main sections are Visitors, Updates, and Followers.
What types of Visitor analytics can be tracked in LinkedIn’s Company Page Analytics?
Traffic Metrics and Visitor Demographics can be tracked.
What can Visitor Demographics in LinkedIn’s Company Page Analytics help identify?
Visitor Demographics can help identify audiences to grow and target company updates effectively.
What can be evaluated in the Updates section of LinkedIn’s Company Page Analytics?
The effectiveness of your updates can be evaluated.
What insights can be gained about followers in the Followers section of LinkedIn’s Company Page Analytics?
You can understand more about the followers’ demographics and sources.
What does LinkedIn’s Campaign Manager provide?
Campaign Manager provides performance metrics to measure the effectiveness of ad campaigns.
Where can you find the performance metrics in LinkedIn’s Campaign Manager?
The performance metrics can be seen within Campaign Manager when viewing a campaign.
What should marketers consider when deciding which social platforms to use for advertising?
Consider where the target audience is most likely to spend their time and engage with brand messages.
What is the importance of naming a social media marketing campaign?
To easily recognize and understand the campaign.
What is the first step in building a social media marketing campaign?
Setting objectives for the campaign.
What types of objectives can be set for social media marketing campaigns?
Awareness, site traffic, purchase, lead generation, and brand affinity.
Why is it important to define the target audience for a campaign?
To produce resonant creative and create effective messaging.
How can target personas help in defining the audience for a campaign?
Target personas help establish audience channel and content preferences based on traits and characteristics of the ideal customer.
What is the benefit of setting up remarketing tags for audience targeting in paid social?
To serve ads to past visitors or audiences with similar traits to past visitors.
What are ad sets in a social media marketing campaign?
Target groups with their own audience target and choice of creative to serve different messages.
Why is it important to set KPIs for a social media marketing campaign?
To measure the success and performance of the campaign.
At which stage of the buyer’s journey is social media most impactful?
Social media is most impactful at engaging people at the start of the buyer’s journey, in the awareness and interest stages.
How can the effectiveness of social activity be measured in a campaign?
By measuring how it influences higher numbers of sales in conversion channels or how it has an impact on conversion rates.
What is the time limit for completing the practice exam?
The time limit for completing the practice exam is 1.5 hours (90 minutes).
Can the practice exam be paused and revisited?
Yes, the practice exam can be paused, revisited, and retaken at any point.
What is the pass mark for the practice exam?
The pass mark for the practice exam is set at 60%.
Is there moderation or appeal available for the practice exam?
No, there is no moderation or appeal available for the practice exam.
What is the purpose of the practice exam?
The purpose of the practice exam is to solely act as an exam preparation tool.
Can the results of the practice exam be viewed in detail?
Yes, upon completion, the results of the practice exam can be viewed in detail.
Does the practice exam score contribute to the overall certification exam result?
No, the practice exam score does not contribute to the overall certification exam result.
How can the Practice Exam be accessed?
The Practice Exam can be accessed at any time through the Practice Tests link on MyDMI.
What does the Save & Exit option allow in the practice exam?
The Save & Exit option allows you to pause and exit the practice exam and continue later from where you left off.
When is the best time to post on LinkedIn?
During working hours (including commute and break times).
What tone should posts on LinkedIn have?
Professional and helpful.
How can marketers enhance sharing on LinkedIn?
By using engaging multimedia, sharing quality insights, tagging relevant companies and network members, and adding hashtags.
What options are available to marketers for sharing content on LinkedIn?
They can use image and multi-image posts, videos, and live broadcasts.
How can marketers increase reach and engagement on LinkedIn?
By tagging relevant companies, network members, employees, and coworkers.
What is the importance of using hashtags on LinkedIn?
Hashtags can increase comprehension and engagement, especially well-established ones.
What are the best practices for posting content on Pinterest?
Posting regularly, using vertical imagery, adding descriptive copy, using text overlays, showing brand in action, planning ahead, and tagging effectively.
What aspect ratio should be used for images on Pinterest?
2:3 aspect ratio to prevent truncation on mobile devices.
What should the descriptive copy of a pin on Pinterest include?
Brand voice, information about the pin, and a strong call-to-action.
What should be the focus of content shared on Pinterest?
Good storytelling and communicating the brand story authentically.
How can pins on Pinterest reach a wider audience?
By coinciding with key holidays and marketing events and tagging companies and people in the network.
What are the four key areas for the success of a TikTok video?
Not provided in the text.
Why are stories a great way of showing an authentic, raw side to your brand?
Stories allow you to share photos, interviews, and behind-the-scenes content, which can make your brand more relatable and authentic.
How can you use social influencers to enhance your stories?
You can have social influencers do story takeovers where they come on your account and share content, helping with reach and credibility.
What are some best practices for optimizing your story’s content?
You can add videos, photos, and Boomerangs to diversify your content, use ‘@mentions’ to tag other users, include a ‘See More’ link, and have a clear narrative and CTA.
What should you do to grab attention when posting video content on social media platforms?
Optimize performance by inserting your key message within the first three seconds to drive recall and impact.
Why is it important to create video content for sound off?
Since many users have their sound off on mobile devices and in office environments, using closed caption subtitles and onscreen text helps communicate the message.
How should marketers align their videos for optimal engagement on social media?
Marketers should shoot videos for vertical views on mobile devices, which is how the majority of users prefer to view social content.
What can you do to encourage continued engagement after a video ends?
Include a ‘Play More’ function that allows users to view other related video content, keeping them engaged with your brand’s content catalog.
How can you use the ‘Live’ feature to increase engagement?
Capture live events using the ‘Live’ feature, which creates a sense of urgency for followers to engage with your content.
How do you set up an Instagram business account?
To set up an Instagram business account, download the app on your mobile phone, connect to Facebook, and follow the app’s instructions.
What are the steps to create a Company page on LinkedIn?
To create a Company page on LinkedIn, click the Work icon, select Create a Company Page, enter your Company Name, choose a URL, verify your authority, and click Create page.
What is the process to set up a Twitter account for a business?
To set up a Twitter account for a business, go to Twitter.com, sign up for a new profile, enter your details, set a password, and add a cover photo and bio.
How can you create a Pinterest business account?
To create a Pinterest business account, you can add a business profile to your personal account, convert your personal account to a business account, or create a new business account.
How do you create a new Pinterest business account?
To create a new Pinterest business account, go to Pinterest.com/business/create, enter your email and a password, provide your business details, connect other accounts if desired, add a profile photo, and save.
What are the steps to create a Facebook Business Manager account?
To create a Facebook Business Manager account, go to business.facebook.com, create a free account, and then add ad accounts, create a page, or link existing pages in the Business settings area.
How can you engage your target customer with your brand message and meaningful content?
Consider how they like to be communicated with and fill in the sections with your target customer in mind.
Why is it important to keep the information you post consistent across social media sites?
To position your brand in a way that’s easy for your target audience to recognize and engage with.
What are the two ways to set up a business page on Facebook?
Creating a standalone page or creating a free Business Manager account and importing client pages.
Which method is recommended for digital marketing professionals to manage social activity on Facebook?
Using Facebook Business Manager for more precise targeting options, centralized management, and enhanced features.
What are the steps to create a Business Manager account on Facebook?
Login to Facebook, visit business.facebook.com, enter your details, go to Business Settings, click the Pages tab, and follow the prompts.
What are the steps to set up a YouTube Channel?
Go to YouTube.com, sign in, click on your profile icon, select ‘Create a channel’, name the channel, fill out key information, and upload channel art.
What can you do with a Google Account on YouTube?
You can watch, share, and comment on YouTube content, but it does not automatically create a YouTube channel.
How can you customize your YouTube channel content?
Click on your profile picture, select ‘My Channel’, and customize the artwork and links.
What are some examples of Awareness KPIs?
Brand awareness and reach
What are some examples of Consideration KPIs?
Traffic, engagement, app installs, video views, lead generation, and messages
What are some examples of Conversion KPIs?
Conversions, catalog sales, and store visits
Which stage of the buyer’s journey are Facebook and Instagram usually more effective in?
Awareness and consideration stages
What can encourage offline conversions in the conversion category?
Store visits
What factors can be considered when creating a target audience on Facebook and Instagram?
Basic demographics, interests, behaviors, detailed demographics, connections, custom audiences, network placements, and devices
What is CPM?
Cost per Thousand Impressions
What are some bidding options on Facebook and Instagram?
Automatic Optimized CPM, Manual CPC, and Target Cost
What are some ad formats for different campaign objectives?
Link Clicks, Landing Page Views, Impressions, and Daily Unique Reach
Why is it important to offer special promotions to your followers?
To demonstrate that you care about the community and reward their loyalty.
How can working with influencers help build your community?
By increasing awareness of your account and encouraging followers to follow your brand’s account.
What are some best practices for managing a thriving community?
Developing a consistent brand voice, being responsive, engaging with followers, and sharing strategically.
What percentage of content should be about promoting your business in a community?
20% or less.
What is the importance of including clear CTAs in your content?
To inspire your audience to learn more about your company and potentially lead to conversion in the future.
How can recurring topics or post series encourage engagement?
By giving fans and followers something to look forward to participating in.
Why is it beneficial to use a personal identifier when providing customer service through social media?
To create a more personalized and genuine interaction.
Why is it important to monitor audience reactions to your posts and content?
To optimize your post content strategy and provide value to your followers.
What are some best practices for posting content on social media platforms?
Being succinct, relevant, including CTAs, rich media, and asking questions.
Why should social media posts include rich media like photos or videos?
To capture people’s attention and stand out in cluttered newsfeeds.
What is social media marketing?
Social media marketing uses social networking platforms to increase brand exposure and cultivate relationships with consumers.
What are the benefits of social media marketing?
Benefits include building relationships, leveraging organic feedback, offering positive customer experience, and building brand story.
How many users does social media have globally?
Social media has 3.8 billion users globally.
What is social listening?
Social listening is leveraging real-time feedback from customers to understand what works well, make changes, and get ideas.
How does social media enable offering a positive customer experience?
Social media allows brands to offer an instant and positive customer experience when people reach out or discover the brand online.
How can social media help build brand identity?
Social media enables building a strong recognizable brand identity by communicating values and telling the brand story consistently.
How did VISIT FLORIDA increase click-through rate for university accommodation?
By targeting a custom audience of travelers with a Promoted Video campaign
What was the cost per click decrease for VISIT FLORIDA’s campaign?
37%
Which platform did Absolut Vodka use to build buzz for their limited-edition bottle collection in Argentina?
How many unique images, videos, and audio messages were generated for Absolut Vodka’s campaign?
Over 1,000
How does Drapers, the UK fashion business news publisher, use WhatsApp?
They send daily alerts to readers via a WhatsApp broadcast
Which beauty brand partnered with TikTok influencer Kristen Hancher for a marketing campaign?
TooFaced
How many views did Kristen Hancher’s promotion receive on TikTok?
1.8 million
Which social media platform did KFC use to promote its Zinger fried chicken sandwich?
Snapchat
How many views did KFC’s Sponsored Lens generate on Snapchat?
19 million
What did BMW and Snapchat create for the launch of the BMW X2?
The world’s first product trial Lens
What is the Newsfeed on social media platforms?
The center of content discovery where users see posts from friends, brands, and advertisements
What does engagement refer to in social media?
Interactions users take on a social post, such as likes, comments, and shares
What is a username or handle in social media?
It is the identifier used by people on social platforms
What are some third-party tools you can use to track campaign performance?
Google Analytics, TweetReach, Simply Measured, Sprinklr, Hootsuite, and Buffer.
What information does Audience Insights gather from Facebook?
Demographics, page likes, location, frequency of logging in, household income, ownership, market value, and spending methods and purchases.
Where does Audience Insights pull information from on Facebook?
The general Facebook audience, people connected to your Facebook event or page, and custom audiences.
What can be done in the reports area of Ads Manager?
Create and export ad reports, see important ad metrics, and analyze campaign performance.
What are the main areas in Twitter Analytics?
Account Home, Tweet Activity dashboard, and Audience Insights dashboard.
What information does Account Home provide in Twitter Analytics?
Summary of account activity, including tweets, impressions, profile visits, mentions, followers, and tweets linking to your website.
What does the Tweet Activity dashboard in Twitter Analytics display?
Tweet data such as impressions, hashtag clicks, app opens, link clicks, retweets, replies, likes, and shares.
What are the main responsibilities of a social media marketer?
Developing relevant content topics to reach the company’s target customers
What is one of the responsibilities of a social media marketer?
Managing promotions and social ad campaigns
What is another responsibility of a social media marketer?
Analyzing, reviewing, and reporting ROI on metrics
How can a social media marketer build relationships in the community?
By participating in conversations and providing entertainment or useful content
What is the consumer’s journey in social media marketing?
Consumer Awareness, Interest, Consideration, Conversion or Purchase, and Retention
What is the role of social media in the consumer’s journey?
To drive awareness and interest in products and services
What are the six major social platforms for marketers?
Facebook, YouTube, Instagram, LinkedIn, Twitter, and Pinterest
Which social networking platform is the largest in the world?
What should be measured to determine the success of social media activity?
Awareness and interest metrics, such as reach and frequency
What does social media play a key role in?
Showcasing a brand’s story and influencing brand perception
