DISRUPTIVE TRUTH FRAMEWORK Flashcards
1
Q
Disrupts a customer’s previously held beliefs AND resonates as important to them.
A
Does it apply to the customer’s challenge? It needs to be in
context to what they care about, so they FEEL the impact of the Disruptive Truth.
Only at the end do we want to talk about our unique
advantages, and how we can solve this for the customer.
