Display typography

Question 1

What is Display typography ?

Answer 1

• Displaytypographyisdesigned to catch the attention of the user.
• Make it unique so the user remembers it.
• Aesthetics and uniqueness are often more important than legibility.

Question 2

User-centered design?

Answer 2

• Optimizes the product around how users can, want, or need to use the product (rather than forcing the users to change their behavior to accommodate the product).
• User requirements are considered from the beginning and included into the whole product design cycle.
• Testing the validity of your assumptions with regards to:
• user behavior
  • in real world tests
• with actual users