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AdWords Display Advanced > Display and Video Ads on Mobile Devices > Flashcards

Display and Video Ads on Mobile Devices Flashcards

1
Q

TrueView in-stream ads run on videos served on

A

YouTube watch pages or within Google Display Network videos, games and apps

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2
Q

TrueView in-stream ads can also appear on

A

Android and iOS YouTube apps but not on m.youtube.com

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3
Q

If they choose not to skip the ad, the YouTube video view count will be incremented when the ad has been completely viewed or at the

A

30-second mark, whichever comes first. If view counts are a major concern, it is recommended to make videos at least 12 seconds long

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4
Q

TrueView InStream ads appear on

A

YouTube videos Display Network videos, games, and apps

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5
Q

in Trueview InStream ads what is the companion

A

An image on youtube that is 300x60 jpg, gig or swf.

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6
Q

If no companion is used what will YouTube use

A

300x250 video wall will show on YouTube if no companion ad is provided.

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7
Q

Youtube videos settings: Video requirements:

A

Must be uploaded to YouTube (send video URL) Must allow embedding Must be public or unlisted True streaming is not allowed.

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8
Q

Youtube videos settings: Minimum video length: Maximum video length:

A

12 seconds recommended Less than 3 minutes recommended

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9
Q

How will I be charged for TrueView In-stream ads?

A

For videos 30 seconds or longer, you’ll be charged when the viewer reaches the 30 second point of the video. For videos shorter than 30 seconds, you’ll be charged when the viewer completes the video.

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10
Q

An advertiser has a TrueView In-Display video ad. Where can it appear in addition to YouTube Watch Pages?

A

Google Display Network

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11
Q

Which of the following formats cannot be used for mobile image ads?

A

Flash

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12
Q

Where can advertisers show their banner ads on m.youtube.com?

A

Banner ads - home, browse and search pages of m.youtube.com Video ads - both m.youtube.com and the YouTube mobile app

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13
Q

What are the YouTube mobile ad formats?

A

Mobile Roadblock (YouTube) InStream Video Ads (YouTube) Brand Channels (YouTube)

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14
Q

What is Mobile Roadblock

A

What is it? Roadblocks let you see how many people viewed your ad on YouTube Mobile for a full day. YouTube Mobile Roadblocks appear on the home, browse and search pages of m.youtube.com. Why you’d use it In the past year, YouTube’s percentage of video views from mobile has doubled, and video viewing activity on YouTube Mobile has tripled. With an ad on YouTube Mobile’s homepage you reach a truly significant audience - 13M monthly users in the US alone. Details: Roadblocks are available across all mobile devices. How can advertisers get started? Contact your Google sales representative to get started with Roadblocks.

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15
Q

InStream Video Ads (YouTube)

A

What is it? InStream video ads run when Android YouTube app users play a video from a premium inventory partner. Why you’d use it. Video ads increase brand engagement within mobile videos. Details: YouTube InStream appears within the Android YouTube app and m.youtube.com. How can advertisers get started? Contact your Google sales representative to get started with YouTube Mobile InStream Video Ads.

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16
Q

Brand Channels (YouTube)

A

What is it? YouTube Mobile Brand Channels increase video views and brand engagement with iOS and Android users. Why you’d use it? A mobile YouTube brand channel that’s up to date and “always on” keeps your brand fresh and relevant to potential customers on mobile devices. Details: YouTube Mobile Brand Channels show on m.youtube.com. How can advertisers get started? Contact your Google sales representative to get started with YouTube Mobile Brand Channels.

17
Q

Where is the instream companion ad located?

A
18
Q

What are TrueView InStream ad Call to Action overlays

A
19
Q

A ‘Mobile Road Block’ is available for which of these devices?

A

All Mobile Devices

20
Q

Display ads on mobile apps

“Ads that serve against these apps can be on a CPC or a CPM basis. CPC ads are purchased through the AdWords auction, while CPM ads are reserved through a

A

reserved through a Google representative.”

21
Q

What are the ad formats available to display on mobile apps?

A

Interactive Video Ads - Interactive video ads engage the users as they launch apps or click on banners.
Interactive Interstitial Ads - Interstitials are interactive ads that appear within an app.
Canvas and Expandable Ads - Expandable ads are started by the user and can expand to cover the entire phone screen.
Tablet Image Banners - Image banners engage users on this highly interactive mobile device.
Static and Multi-Panel Banners - Image banners and animated banners are available across all mobile devices, including smartphones and feature phones, from high-end devices such as iPhones and Androids to simple WAP phones.
Click-to-download App Ads - Text or banner ads linking to the app store promote your app to targeted mobile users.

AdWords Display Advanced (3 decks)

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