Display ads on the GDN 2

Question 1

With Google Display advertising, an advertiser only pays:

Answer 1

what the ad is worth to the advertiser

Question 2

Once you have finished working on your plan using the Display Planner tool, you can:

Answer 2

“Save to account to add the plan as a paused campaign to your account or the download icon Download icon to download it.

Save to account: Manage your Display plan from the Display Network tab in AdWords, where you can monitor your campaign’s performance.

• Download plan: Download a plan that you can share with clients or colleagues. When you’re ready to act on your plan you can then-
  
  • Upload your plan to Display Planner at any time to get new ideas or fresh estimates.
  • Upload your plan to AdWords or AdWords Editor to run your Display plan as a campaign. After you’ve completed and uploaded your plan, remember that you’ll still need to set up your campaign before it can run: choose settings, set bids, pick a budget, and add your ad creative.”

Question 3

Keyword contextual targeting on the Google Display Network is best suited for:

Answer 3

cost-efficient conversions

Question 4

Google’s Ad Gallery can be used to:

Answer 4

create rich media ads

Question 5

What is one reason why an advertiser should use Conversion Optimizer in their Display Network campaigns?

Answer 5

It will reduce the amount of time needed to manage direct response campaigns

“Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it’s eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your conversion goals.”