Discovery -13% Flashcards
What is UI research?
- Process of understanding user’s needs and preferences
- Who the user is
- What their needs are
- How the product could be helpful
What are the various research methods?
- Behavioural methods
- Attitudinal methods
- Qualitative methods
- Quantitative methods
What are some of the different research approaches?
- Surveys
- Focus groups
- Usability testing
- A/B testing
- Diary studies
- Individual Interviews
- Contextual Inquiry
- Card sorting activities
What are the four parts of a Contextual inquiry where you observe users in their environment and engaging in contextual conversations?
- Context = visit the workspace
- Partnership = form a relationship
- Interpretation = interpret their observations
- Focus = specific questions to ask to act as a guide
What is usability testing?
Observing and evaluating users interactions with a product
What is the structure of research questions?
- Opening = inquire about users job, current usage of the product
- Middle = deeper into a particular feature
- Wrap up = users’ overall thoughts and final thoughts
What is the Hawthorne Effect?
When individuals modify their behaviour when they know they are being observed
What are some best practices when conducting UI research sessions?
- Create a postive atmosphere
- Do not leave anything up to interpretation
- Maintain attentiveness = focus
- Be an observer and not a participant
- Do not provide training
- Pay attention to non-verbal cues
- Adapt and be open to changes
- Take comprehensive notes
What are the four stages of the design process?
Empathize
Define
Ideate
Prototype and Test
What is the “Jobs to be Done” framework?
Understanding the underlying motivation of users
What are the three different types of constraints in a UX project?
- Budget
- Technical
- Design
What are some reasons measuring adoption is important?
- ROI
- User satisfaction
- Data cleanliness
- User Engagement
- Change management
