disadvantages of questionnaires Flashcards
1
Q
why do they need to be brief?
A
respondents are unlikely to complete a long time consuming questionnaire
2
Q
why does being brief create problems?
A
limits amount of the info that can be gathered
3
Q
what practical problems?
A
dont know if the respodnat has received it or if it was completed by them
4
Q
with postal questionnaires , why does it have a low response rate?
A
many can’t be bothered, complex language, bad design
5
Q
what does a low response rate mean?
A
those who return it may be diff from those who dont e.g. m/c
