DIRECT Flashcards
What is operations management?
Set of activities that create value ( delivery of promise) in the form of goods/services by transforming inputs into outputs.
What is operations strategy?
Pattern of strategic decisions which shape the long-term capabilities. It sets the objectives and activities for operations management.
Main and supporting functions
- marketing
- product design and development
- operations function
- HR
- finance
4V’s
4 V’s are the design characteristics of the operations strategy. Although all operations transform inputs into outputs they all have a different approach depending on the 4V’s.
4V’s listed
volume, variety, visibility, variation in demand
5 Performance objectives
Cost, Quality, Speed, Dependability, Flexibility
Significance of DMO
How to manage resources (input), design and manage processes ( throughput), in order to deliver value ( output) without waste.
Hill’s framework
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Operations strategy
operations strategy concerns the pattern of strategic decisions and actions which set the role, objectives and activities of operations’.
Structural decisions attributes
Facilities (location, size, focus of resources)
Capacity (shift patterns, working hours and staffing levels)
Process technology (automation, equipment)
Supply network (in-house, outsourced, suppliers)
Structural decision definition
the physical attributes of operations; the hardware
Infrastructural decision definition
the people and systems of operations; the software
Infrastructural decision attributes
Planning and control Quality Work organization HR New product development Performance Measurement
3 levels of strategy
corporate, business, functional
Operations strategy consists of
structural and infrastructural decisions