Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Digital Marketing - Introduction > Digital Research > Flashcards

Digital Research Flashcards

1
Q

The main research that marketers use before even thinking about the campaign. Designed to establish the size, composition and characteristics of a group of individuals who are, or could be, potential customers.

A

Audience Research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Digital Marketing Strategy’s Goal is

A

to influence the buyer’s journey

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Marketer’s need to connect with the audience by knowing ____, _____, _____.

A
  • what they think
  • how they behave
  • how they live their lives
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Primary reason for conducting audience research is:

A

to identify your obstacles

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What make’s up a buyer’s persona?

A
  • motivations
  • demographics
  • channels used to access the internet
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Identifying the ____ helps marketers choose the channels and messaging that will resonate with their ideal customer and effectively deliver on objectives.

A

Buyer’s Persona

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

3 Data Types to gather when you conduct audience research

A
  • Demographic
  • Psychographics
  • Behavioral
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Type of data you gather when conducting audience research that delivers hard facts about your audience

A

Demographic

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Social, geographical and financial data are examples of what type of audience research?

A

Demographic

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Type of data you gather when conducting audience research that uncovers anything that your audience would be interested in; Deep understanding of your audience’s aspirations.

A

Psychographic

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Lifestyle, ideas, and trends are examples of what type of audience research?

A

Psychographic

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Type of data you gather when conducting audience research that shows how people use your product, navigate your website or use the marketing channels you utilize.

A

Behavioral

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Retail experience, product use, and adoption are examples of what type of audience research?

A

Behavioral

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

The process of monitoring digital media channels, terms, products, and concepts associated with your brand to devise a strategy that will better influence consumers.

A

Audience Listening

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Main audience research platforms are:

A
  • Social Media
  • Marketing Research Platforms
  • Survey Providers
  • Behavior Analytics
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Hootsuite, Hubspot, Social Intel, Nuvi, and Affino are examples of:

A

Social Intelligence Tools

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Type of Audience Research Platform used as secondary research developed by third-party research companies

A

Market Research Platforms

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Type of Audience Research Platform used to collect specific data related to your product or a specific trend you are interested in

A

Survey Providers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Type of Audience Research Platform used to gather knowledge or insights gained from analyzing social media data.

A

Social Intelligence Tools

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Main Social Listening Tools

A

Hootsuite, Tweetdeck, Hashtags, and influencers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Type of Audience Research focused on providing insights into the actions of your customers or audience.

A

Behavioral Analytics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Helps marketers focus their attention on the type of content and messaging they need to develop in order to gauge their target audience.

A

Audience Research Platforms

23
Q

Tools used to conduct cultural research

A
  • Social Media Conversation
  • Research
  • Dedicated Platforms
24
Q

Cultural Research Tool using keywords, facebook groups, twitter communities, hashtags, and influencers are powerful ways to understand how a specific community is talking and interacting.

A

Social Media Conversation

25
Q

Cultural Research Tool where audience research firms develop their own research on specific cultural groups and make it available to marketers.

A

Research

26
Q

Cultural Research Tool that follows the consumer journey through content by finding and visiting niche websites, influencers’ accounts, dedicated apps, bloggers, and forums to offer plenty of material to find out what values are most important.

A

Dedicated Platforms

27
Q

Provides research into what the competition is doing in terms of marketing, what their messaging and positioning is, how well they are received, what part of the market they are targeting, and the success they are achieving online.

A

Competitive Research

28
Q

3 Types of Competitive Research

A

Strategy, Target Market, Message

29
Q

Competitive Research Type used to Understand what media and content strategy your competition has adopted can help reduce friction and prevent overlapping.

A

Strategy

30
Q

Competitive Research Type used to understand their target audience more in-depth can provide insights on your own target audience and how it should differ, based on how your product solves the problem for them.

A

Target Market

31
Q

Competitive Research Type used to understand your competition’s message and enable you to differentiate yourself from them.

A

Message

32
Q

4 Platforms for Competitive Research

A

Social Media, Competitor Assets, Search, Content Analysis

33
Q

Type of platform for competitive research that is used the same manner as audience research through comments, hashtags, mentions, reviews, but focused on keeping an eye on what your audience says about the competition.

A

Social Media

34
Q

3 tools that help you track social media conversations are

A

brandwatch, twitter, feedly

35
Q

Type of platform for competitive research that puts yourself in the consumer’s shoes and enables you to understand how the buyer’s journey is designed and how your competition goes on converting their audience at each stage.

A

Competitor Assets

36
Q

Type of platform for competitive research that provides powerful insight into how people find a product and what they are looking for.

A

Search

37
Q

Search tools used to know how you competition ranks for keywords

A

SEMRush and Spyfu

38
Q

Type of platform for competitive research used to monitor other forms of content your competition is distributing other than social media.

A

Content Analysis

39
Q

Monitoring changes and advancements that are taking place in and around an industry category in order to stay ahead of the competition.

A

Industry Trend Research

40
Q

key to a competitive strategy is

A

understanding the sources of the competitive forces.

41
Q

Porter’s 5 forces are

A
  • Industry Rivalry
  • Threat of Substitutes
  • Bargaining Power of Buyer’s
  • Bargaining Power of Supplier’s
  • Barriers to Entry
42
Q

One of Porter’s 5 forces that exemplifies the degree of competition among existing firms.

A

Industry Rivalry

43
Q

One of Porter’s 5 forces that exemplifies what the availability of substitute products are which correlates with your ability to raise prices.

A

Threat of Substitutes

44
Q

One of Porter’s 5 forces that exemplifies how powerful buyers have a significant impact on prices.

A

Bargaining Power of Buyers

45
Q

One of Porter’s 5 forces that exemplifies how powerful suppliers can demand premium prices and limit your profit.

A

Bargaining Power of Suppliers

46
Q

One of Porter’s 5 forces and acts as a deterrent to new competitors

A

Barriers of Entry

47
Q

3 Benefits to Digital Research

A
  • Keeping up with the audience’s communication style and medium
  • Identifying market opportunities
  • Planning the next marketing effort
48
Q

4 Tools to Track Digital Research

A
  • Social Media
  • Market Research
  • Search Analytics
  • Academic
49
Q

Designed to establish the size, composition, and characteristics of a group of individuals who are, or could be, potential customers

A

Audience Research

50
Q

The process of monitoring digital media channels, terms, products, and concepts, associated with your brand to devise a strategy that will better influence consumers

A

Audience Listening

51
Q

Involves investigating ways in which culture creates and transforms individual experiences, everyday life, social relations, and power

A

Cultural Research

52
Q

Provides insight into what the competition is doing in terms of marketing, what their message and positioning is, how well they are received, what part of the market they are targeting, and the success they are achieving online.

A

Competitive Research

53
Q

Involves monitoring changes and advancements that are taking place in and around an industry category in order to stay ahead of the competition

A

Industry Trend Research

Digital Marketing - Introduction (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions