Connecting with the Customer

Question 1

____ is the process the consumer goes through before purchasing the product or service

Answer 1

The Buyer’s Journey

Question 2

Five Stages of the Buyer’s Journey are:

Answer 2

• Awareness
• Interest
• Consideration
• Conversion
• Retention

Question 3

A stage in the buyer’s journey where the consumer becomes aware of a problem they want to solve in their life and perceives your product or service as a potential solution.

Answer 3

Awareness

Question 4

A stage in the buyer’s journey where the consumer is looking for options that will help solve their problem.

Answer 4

Interest

Question 5

A stage in the buyer’s journey where the consumer knows about your brand and thinks it is a good fit for their needs or what they are trying to achieve.

Answer 5

Consideration

Question 6

A stage in the buyer’s journey where the consumer is ready to buy your product or service and take action on your site.

Answer 6

Conversion

Question 7

A stage in the buyer’s journey where the consumer has used the product and is satisfied, but you need to provide added value and create a real relationship through brand experience and personality.

Answer 7

Retention

Question 8

______ covers the entire buying cycle, where every marketing medium is utilized in an integrated, consistent marketing and branding strategy.

Answer 8

360 Marketing Campaign

Question 9

Primary digital marketing channels used during the “awareness & interest” stage in the buyer’s journey?

Answer 9

• content marketing
• display and video advertising
• social media marketing

Question 10

Primary digital marketing channels used during the “consideration & conversion” stage in the buyer’s journey?

Answer 10

• SEO

- PPC

Question 11

Primary digital marketing channels used to during the “retention” stage in the buyer’s journey?

Answer 11

• email marketing
• automation
• analytics

Question 12

____ is the digital marketing channel that number one priority in your inbound strategy as it will be at the center of all efforts and campaigns; builds trust and personality of your brand.

Answer 12

Content Marketing

Question 13

_____ is the digital marketing channel where marketers use engaging banner and audio visual formats displayed to audiences who fit a certain profile across the web.

Answer 13

Display and Video advertising

Question 14

____ is the digital marketing channel that enables you to create a real connection with consumers and makes your brand more relatable.

Answer 14

Social Media Marketing

Question 15

_____ is the digital marketing channel that is at the center of any digital marketing strategy as it enhances the natural website authority over an organic search

Answer 15

SEO

Question 16

_____ is the digital marketing channel that is directly related to conversion and sales since it puts the brand at the top of the search page.

Answer 16

PPC or Paid Search

Question 17

____ is the digital marketing channel that allows marketers to reach out directly to subscribed consumers and is an efficient way of driving inbound traffic and conversions.

Answer 17

Email Marketing

Question 18

_____ is the digital marketing channel that is one of the central components of digital marketing and analytics; allows you to work on optimizing and creating new content while workflows are advancing in the background.

Answer 18

Automation

Question 19

_____ is the digital marketing channel that allows you to connect with each campaign, the visits, and conversions, and tie it all together to understand the consumer journey through marketing and sales funnels.

Answer 19

Analytics

Question 20

A set of goals that guide your long-term digital objectives.

Answer 20

Digital Strategy