Digital media terminology

Question 1

App

Answer 1

Short for application, a program that runs inside another service. Many smartphones allow apps to be downloaded, leading to a burgeoning economy for modestly priced software.

Question 2

Bandwidth

Answer 2

The amount of data that can be transferred through an internet connection.

Question 3

Banner ad

Answer 3

Web advert, normally found at the top of a page. Typically around 468 by 60 pixels in size. Sometimes called a web banner

Question 4

Blog

Answer 4

An online commentary or diary often written by individuals about hobbies or areas of specialist interest. Blogs commonly allow comments below entries and are published in reverse chronological order.

Question 5

Blogger

Answer 5

A person who writes a blog.

Question 6

Browser

Answer 6

A piece of software that allows users to view internet pages. Popular browsers include Firefox, Internet Explorer and Safari.

Question 7

Clickthrough

Answer 7

When a reader clicks on an advert and is redirected to a new page.

Question 8

Flash

Answer 8

A program used to display design-heavy, animated content

Question 9

HTML

Answer 9

• Hyper Text Mark-up Language. Basic programming code used for the design and display of web pages.

Question 10

HTML5

Answer 10

The upcoming, powerful standard of Hypertext Markup Language, which has added advanced interactive features, such as allowing video to be embedded on a web page. It is gaining in popularity.

Question 11

Hyperlink

Answer 11

A link that redirects the user to another web page.

Question 12

JPEG

Answer 12

Joint Photographic Expert Group. Common type of picture file used on the web.

Question 13

Microblogging

Answer 13

Variant of traditional blogging in which users write brief text messages over the web. Popularized by web site Twitter, which limits users to 140-character
updates.

Question 14

Multimedia

Answer 14

Term used to describe a range of different delivery formats such as video, audio, text and images, often presented simultaneously on the internet.

Question 15

Podcasts

Answer 15

MP3 audio recordings that can automatically download to a user’s computer as soon as they are published online.

Question 16

Streaming

Answer 16

Watching or listening to video or audio in real time, rather than downloading files.

Question 17

UI (User Interface)

Answer 17

The part of a software application or website that users see and interact with, which takes into account the visual design and the structure of the
program.

Question 18

User-generated content (UGC)

Answer 18

Material created and submitted to sites by its users

- such as photographs, video footage, comments, articles etc.

Question 19

Widget

Answer 19

An application available to download or embed on a desktop, homepage or social network. Allows you to share content, which will be automatically updated.