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Marketing Management > Digital Marketing > Flashcards

Digital Marketing Flashcards

1
Q

online advertising

A

using the internet to expand brand

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2
Q

click-through rate (CTR)

A

number of clicks the ad receives / number of times your ad is shown

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3
Q

real time bidding (RTB)

A

buying and selling in real time auctions

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4
Q

direct programmatic

A

direct buys of certain amount of space on specific websites

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5
Q

private market place

A

small number of actors meet to sell inventory

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6
Q

retargeting advertising

A

aimed at re-targeting users who. have interacted with your website but did not buy

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7
Q

affiliate program

A

you get paid to promote other peoples (or companies) product

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8
Q

Video advertising types:

A
  1. in stream
  2. out stream ads/web page video
  3. interactive video
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9
Q

app advertising

A

app developers get paid to serve ads within their app

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10
Q

types of gaming advertising

A
  1. static
  2. dynamic
  3. advergaming
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11
Q

Mobile marketing techniques:
Mobile search

A

seeking quick results
area specific

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12
Q

Mobile marketing techniques:
Mobile advertising

A

SMS text
push notifications

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13
Q

Mobile marketing techniques:
App marketing

A

pricing models
freemium

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14
Q

Mobile marketing techniques:
Mobile commerce

A

deliver value through e-commerce

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15
Q

Mobile marketing techniques:
mobile wallet

A

place to store digital versions of loyalty cards…

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16
Q

Mobile marketing techniques:
Proximity based

A

use of location technologies to directly communicate with customers

17
Q

community management

A

management of a common resource or issue

18
Q

customer lifetime value

A

(average customer profit x years of retention) - average cost of acquisition

19
Q

machine learning

A

capacity of a machine to self-learn
based on algorithms

20
Q

deep learning

A

neural network
hidden layers

21
Q

data mining

A

looks for patterns inside BIG DATA

Marketing Management (12 decks)

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