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Marketing Management > Chapter 17 > Flashcards

Chapter 17 Flashcards

1
Q

4 Ps

A

product
placement
price
promotion

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2
Q

4 Cs

A

customer
comfort
cost
conversation

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3
Q

direct and digital marketing

A

engaging directly with targeted consumers

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4
Q

smart objectives

A

specific
measurable
achievable
relevant
time-bound

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5
Q

direct-mail marketing

A

sending something directly to a person

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6
Q

catalog marketing

A

direct marketing through print, video, or digital catalogs

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7
Q

telemarketing

A

using telephone to sell directly to customers

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8
Q

direct-response television (DRTV) marketing

A

direct marketing via television

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9
Q

search engine ads (SEA)

A

bid on keywords
gives advertiser the opportunity for their ads to appear

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10
Q

search engine optimization (SEO)

A

affecting the visibility of a website in a searched engine’s unpaid result

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Marketing Management (12 decks)

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