Diffusion Of Innovation Flashcards
1
Q
1st group
A
Innovators
2
Q
2nd group
A
Early adopters
3
Q
3rd group
A
Early Majority
4
Q
4th group
A
Late adopters
5
Q
5th group
A
Laggards
6
Q
Who is the author of the theory?
A
Everett Rogers
7
Q
How is represented in a chart?
A
By The S curve : take off after early adopters
8
Q
What are the five factors that explain 75% of diffusion?
A
1) Relative advantage
2) Compatibility
3) Complexity
4) Trialavility
5) Observability
