Diffusion and Innovation Theory Flashcards
1
Q
What are the 5 stage of adopters?
A
Innovators, Early adopters, early majority, late majority, and laggards
2
Q
What cause the rate of innovation to become quickly adopted?
A
How useful it is, how much it costs, if it is trustworthy, and how easy it is
3
Q
Diffusions of innovation theory
A
explains how new ideas or products spread and why different people accept them at different times
4
Q
Rate of Adoption
A
Complexity (easy to use), relative advantage of innovation (trustworthy), triability of innovation, and observability of innovation
