Dialect Commodification Flashcards
What is comodification?
process whereby social domains and institutions to be organised and conceptualised in terms of commodity production
Selling things that aren’t typically for sale is known as…
commodification (mug)
What is linguistic commodification?
a social domain (lang) that’s not normally thought of as being sold, comes to be for sale in some way
Language and accent through the workplace is an example of..
commodification in the linguistic marketplace
-in some countires bilingualism gives the speaker an advantage in job market
What is indexicality?
association between linguistic form we hear and the meaning we ascribe to it
What brings ideology to the forefront of thinking about linguistic variation?
indexicality
Who came up with the orders of indexicality?
Johnstone et al
What is the first order of indexicality?
correlation between the meaning of a particular linguistic feature and social catorgory
-people who use it don’t realise the correlation
What is the second order of indexicality?
when speakers realise a particular feature is used by certain people in a social category, becomes variable due to self consciousness
-adjucting their use according to the social meaning
What is the third order of indexicality?
features are present in public imagination
forms have an explicit link with a social category
What is enregisterment?
identification of a set of linguistic norms as a linguistic repertoire…speaker status linked to a specific scheme of cultural values
-certain features might be enregistered as belonging to a certain variety
Certain characteristics (friendliness) associated with speakers of certain variaties is known as…
Enregisterment
