Dezember 1 Flashcards
The Value Chain:
Name the 4 Support Activities
- Firm Infrastructure
- Human Resource Management
- Technology Development
- Procurement
The Value Chain:
Name some Primary Activites (5)
- Inbound Logistics
- Operations
- Outbound Logistics
- Sales / Marketing
- Services
What are some activities of the Marketing Department?
- Perform market analysis
- Translate company strategy into country specific product mix
- select target customer segments
- define distribution channels for each country
- define pricing
- establish promotion
- steering sales
The Challenges in international Marketing?
Tariff Barriers
Administrative Policies
Considerable Diversities
Political Environment and Instability
Place Constraints
Variations in Exchange Rates
Norms and Ethics Challenges
Terrorism and Racism
Other Difficulties
The Challenges in international Sales?
Customization
Translation
Social Selling
Cross-cultural Issues
Localization of Communication
Partnering
Customer Services
Stichworte dazu:
- responsible for interacting with the customer
- inquiries, complaints, orders
- help desk, reception, contact centers
- provided before, during, after the purchase
- create customer-loyality / lead to re-ordering
After Sales Services
(8)
Sales guarantees
Warranties
Spare parts management
Repair services
Installation
Updating
Upgrading
Trainings
The Challenges in international customer service?
Language /Culture
Time differences
Responsiveness
Knowledge about the situation of the customer
Knowledge about the product
Cross-boarder cooperation Challenges?
Clear contracts with clarity about legal situation and financial framework conditions
Knowledge of the culture of the other countries
Knowledge of the natural conditions in the other countries
Agreed organizations and well defined contact persons
Agreements on communication, reports and documents
Agreements on dealing with disruptions, problems and conflicts
Real support from management
Committed and qualified managers and employees
4 Risk in International Business
Grafik Übersicht
Risk Management
4 Steps
Grafik
Risk Mangement
4 Steps Explanation
- Identify all risks
-
Analyze all identified riks
- probability
- damage potential - Take measures to reduce impact
- riks prevention
- risk provision - continous risk control
Risks in global value chains
- financial or credit constraints
- rapid shifts in global production locations
- changes in laws, tariffs or taxes
- shocks based on interconnections
Intellectual Property
• Your subsidiaries need access to IP to produce for you
• Not all nations look at IP the same way
• Therefore your company needs a clear concept on how to deal
with IP
• Create different layers
• Give select access on a “as needed” bases
Structure follows strategy. Which organizational structure is most suitable efor the implementation of these international strategies:
- Multidomestic Strategy
- International Strategy
- Transnational Strategy
- Global Standardization Strategy
- Multidomestic Strategy –> Global Area Structure
- International Strategy –> International division
- Transnational Strategy –> Global Matrix structure
- Global Standardization Strategy –> Global functional (product) structure
Location Econocmies
an example
Citibank decides to open a call center in Mumbai, India because a detailed analysis of the country-specific advantages suggests that India is the optimal place for responding to customers’ calls. Citibank is exploiting location economies by running a call center in India.
Currency Risk
Name the three types of currency exposure
- transaction
- translation
- economic
Key participants of the global
monetary and financial system
- International organization level
- national government level
- national infrastructure level
- firm level
The Rule of Law
What are the two problems with weak rule of law?
Economic acitivity suffers and uncertainty increases with weak rule of law
Porters Diamond:
What is the main message?
Countries should be _exporting products from industries where
all four components of the diamond are favorable_, while
importing where the components are not favorable
A nation can enhance its national competitiveness by exporting
from indu s t ries w h e re al l f o u r c o m po n en t s of t h e P o r t e r s
diamon d a re fa v o rable, w h ile importing where the components
are not favorable.
Comparative Advantage:
Superior features of a country that provide it with unique benefits in global competition.
–> location-specific advantage
Competitive Advantage:
Assets or competentices of a firm that are difficult for competitors to imitate.
–> firm-specific advantage
–> ownership-specific advantage
National competitive Advantage:
When a nation has an abundance (häufigkeit) of comparative advantages in a given industry, and the firms in that industry collectively have abundant competitive advantages.
comparative advantage of the nation + competitive advantage of the firms
= national competitive advantage in that particular industry
Explain
Globalization
Globalization refers to the gradual integration and growing of
national economies, driven by factors such as falling trade
barriers, market liberalization or technological progress.
Overview
International Strategies
which industry is where
Grafik
The four archetype of strategies
mit versch. Namen
Grafik
The four archetype of strategies and the structure to be successfull
Grafik
Low Context
vs. High context
Which is better for what?
In the business world we experience specific or diffuse personalities through context.
‒ Low context is suitable for factual information, exchange of data, clarification or summarizing,…
–> most meaning by specific words expressed
‒ High context is suitable for discussions and debates, reaching agreements and understanding,…
–> not all meaning via language
International Trade
There are three main reasons why trade growth has long outpaced GDP growth:
1.
- Rise of emerging markets
- growing middle-class household –> growing income there
2.
- US and EU are soucing many products they consume from low-cost manufacturing locations (china, india, mexico)
3.
- advances of information, transportation
- decline of trade barriers
- free markets
Consequences of globalization
Vor/Nachteile
+ More jobs
+ economic development / growing prosperity (Wohlstand)
+ Technology and knowledge transfer
- disruptive effects in national economies
- natural environment
- human right violated abroad
- job losses at home
Uppsala Model
Internationalization as a step-by-step process
explain
- distinguishes between temporal and local pattern
temporal pattern: first gain expericence in home market –> afterwards start exporting
local pattern: first venture into makrets that are physical closest
1. domestic focus
2. pre-export stage
3. experimental involvement (regular exports, management becomes favourable vor internationalization)
4. active involvement
(money and time dedicated by the management)
5. Commited involvement
(FDI and M&A, Internationalization –> Key Part)
Network Model
–> Internationalization as network-building
and its differences to the Upsala Model
- the better the relationsships, the more successful international business
- business ecosystem important
Difference to the Upsala Model:
- not gradually progressing in nature
- no mention about physical distance / countries to enter
- relationships are everything in the process
- business environment as a web of relationships
Born Global Model
–> Internationalzation from the onset (beginn) of a firms foundation
- begin to export within two years
- tend to export min. 1/4 of total production
- the world is the marketplace from the outset
- often emerge as a result of significant breaktrough in process or technology
- cutting edge technology / unique idea / new way of doing business
Springboard Model
–> Internationalization of emerging market companies
- EM companies use internationalization to overcome their late-comer disadvantages
- expansion to compensate their competitive weaknesses
- main for of internationalization is with acquisiton / M&A of foreign companies
- sth home government support for going international
- sth willingness of global players to share/sell strategic resources
Four major traits (Eigenschaften)
of senior management, that provides inspirational guidance an motivation to personnel:
‒ International mind-set and cosmopolitan values: Visionary leaders are open minded, committed to internationalization, and ready to adapt to other cultures.
‒ Willingness to commit resources: It takes more time to become profitable in foreign than domes-tic markets. Visionary leaders commit to them and allocate resources and empower structures and processes.
‒ Strategic vision: Visionary leaders communicate what the firm wants to be in the future and how it will get there. This picture of the firm in the future is a central rallying point of all plans, employ-ees, and employee actions.
‒ Willingness to invest human assets: Visionary leaders must nurture the most critical assets of any organization – human capital. Many big companies have their own company-specific «education system», where new employees go to.
What are the porters 5 forces
Threat of new entrants,
Threat of substitutes,
Bargaining power of customers,
Bargaining power of suppliers,
Competitive rivalry
International Strategy
all possible names:
international strategy / home replication strategy / ethnocentric strategy
Global Strategy
all possible names
Global Strategy / Standardized / Geocentric Strategy