DEVELOPING PRODUCT DESCRIPTION Flashcards
In developing your product description, it is always necessary to think about two primary things
DEVELOPING PRODUCT DESCRIPTION
necessary to think about two primary things:
the product you promote itself, and the features of your product.
Guide in Writing Product Descriptions:
Focus on your target market
Entice customers with benefits
Justify using superlatives
Appeal to your customer’s imagination
Create mini stories
Remember the Target Market in our previous lesson? Yes, your target market should be our priority in writing our product description and no one else.
Focus on your Target Market.
The difference between a product feature and product benefit is that
Entice Customers with Benefits
you are telling your target market all the technical information they needed to know about the product.
features
you will present and highlight all of the things that this product would give improvement
benefits
Superlatives may signal or sound untrustworthy and may sound negative without proper justification.
Justify Using Superlatives
may signal or sound untrustworthy and may sound negative without proper justification. In
Superlatives
As an entrepreneur, you need to consider the reason why consumers are buying.
Appeal to Your Customer’s Imagination.
Telling a narrative about the company is one of the tactics we ‘re implementing right now.
Create Mini-Stories.