Developing food products to meet specified needs Flashcards
1
Q
What are 2 reasons why manufacturers carry out market research?
A
- If there is competition from other manufacturers
- To get consumer opinions and determine whether a product will sell or not
2
Q
What is market research?
A
An activity of collecting and researching information about what consumers want, need and buy
3
Q
What are two benefits to market research?
A
- Identifies competition
- Manufacturers can establish whether a product will be profitable or not
4
Q
What are the 3 steps to market research?
A
1) Manufacturer finds a gap in the market
2) Come up with points or needs that must be considered when developing
3) Investigate techniques to generate information
5
Q
What are 3 ways you can carry out market research?
A
- Questionnaire
- Research
- Interviews
6
Q
What is sensory testing?
A
Carried out during product development and is important to food manufacturers
7
Q
What are two types of sensory testing?
A
- Rating test
- Ranking test
8
Q
What are two procedures to follow when carrying out sensory testing?
A
- Having water to sip so tasters can cleanse palette between tastings
- Use separate booths so tasters do not influence each other.
