Developing Buyers' Personas

Question 1

Making sure content is aligned to your overall ______ goals will ultimately help drive your message

Answer 1

business

Question 2

Developing customer personas helps with _____, _____, and _____.

Answer 2

targeting, format, and discovery

Question 3

6 areas to bear in mind when developing customer/buyer personas are:

Answer 3

• objectives
• location
• demographics
• job details
• purchase behaviors
• interests

Question 4

impressions or frequency of reach measures which content marketing goal?

Answer 4

Awareness

Question 5

comments, shares, likes, replies measures which content marketing goal?

Answer 5

Consideration

Question 6

clicks to sales channels from content measures which content marketing goal?

Answer 6

Conversion

Question 7

ranked according to positive or negative sentiment measures which content marketing goal?

Answer 7

Affinity

Question 8

user-generated content and recommendations measures which content marketing goal?

Answer 8

Advocacy

Question 9

What should you be focusing on when considering the language, appearance, and message of the marketing content?

Answer 9

Consistency