Content Marketing Concepts & Strategy

Question 1

________ brings the creative elements of digital marketing together with the strategic execution of content planning.

Answer 1

Content Marketing

Question 2

Content Marketing is promoting your business by _____ _____ of any kind that has real value to your target audience and attracts them to you.

Answer 2

creating media

Question 3

Five benefits to content marketing

Answer 3

• awareness
• recruits advocates
• drives traffic
• generates sales
• enhances understanding of business proposition

Question 4

Content marketing’s intent is to _____ your audience and ____ them into customers

Answer 4

convince; convert

Question 5

6 qualities of effective content

Answer 5

Relevant
Personalized
Valuable
Call-to-Action (CTA)
Addresses Needs
Presents solution

Question 6

2 Content Categories

Answer 6

Topical & Evergreen

Question 7

______ ______ aims to communicate your brand or campaign messaging across different creative assets and channels in a consistent manner

Answer 7

Content Strategy

Question 8

3 benefits to content strategy

Answer 8

• meaningful content to target audience
• apply learnings
• optimize future campaigns

Question 9

GIF content is aligned to what stage in the buyer’s journey?

Answer 9

Awareness

Question 10

Blog content is aligned to what stage in the buyer’s journey?

Answer 10

Interest

Question 11

Webinar content is aligned to what stage in the buyer’s journey?

Answer 11

Consideration

Question 12

Retargeting content is aligned to what stage in the buyer’s journey?

Answer 12

Conversion