Designing for Digital Business (Week 9)

Question 1

Challenges in Designing:

Answer 1

–> Identifying Value

–> Rapid changing of Technology

–> Balancing form and function

–> Managing complexity

–> Security and Privacy Issues

–> Cross-device compatibility

Question 2

General IT Affordance

Answer 2

–> Visualizing entire work processes

–> Real-time product and service innovation

–> Virtual collaboration

–> Mass collaboration

–> Simulation of reality

Question 3

3 General Affordances:

Answer 3

–> Standardised Workspaces

–> Awareness Support

–> Co-ordination Mechanism

Question 4

What is Affordance?

Answer 4

What users think they can do with something based on how it looks.

Question 5

3 Designing Affordances:

Answer 5

–> Usability

–> Usefulness/ Functionality

–> Relationship

Question 6

What is Ergonomics and Efficiency?

Answer 6

Performance in design that ensures tasks are executed with minimal effort and maximal efficiency

Question 7

What is Intuitive Design?

Answer 7

Designs should be intuitive, allowing users to operate them easily based on what they perceive they can do, without needing extensive learning or manuals

Question 8

What is Scripting User Behaviour?

Answer 8

Design guides user behavior, akin to directing actors. For example, smartphone screen layout influences user actions

Question 9

What is Designing for Flexibility?

Answer 9

Good design should accommodate user customization and personal workflows, allowing for flexibility and improvisation alongside predetermined actions

Question 10

What is Responsiveness and Reliability?

Answer 10

Products must perform reliably under various conditions, with designs that ensure functionality and durability

Question 11

What is Performance under Load?

Answer 11

Refers to the speed and responsiveness of a system under different loads

Question 12

What Is Cultural Sensitivity?

Answer 12

Design needs to perform appropriately within different cultural contexts, respecting and reflecting diverse traditions and practices

Question 13

What is Context-awareness?

Answer 13

Performing differently based on the environment and situation it is placed in

Question 14

Design Thinking Steps: Empathise

Answer 14

Involves understanding the users and their needs

Question 15

Design Thinking Steps: Define

Answer 15

Involves synthesizing the information gathered in the empathize stage and defining the problem / challenge that needs to be solved. Designers may use a variety of techniques

Question 16

Design Thinking Steps: Ideate

Answer 16

Focuses on generating a wide range of potential solutions to the problem defined in the Define step. The goal of this step is to come up with as many ideas as possible, without worrying about feasibility or constraints

Question 17

Design Thinking Steps: Prototype

Answer 17

Designers create physical or virtual representations of their ideas to test and refine them. Prototyping allows designers to bring their ideas to life, see how they work in the real world, and make changes based on user feedback

Question 18

Design Thinking Steps: Test

Answer 18

Designers collect feedback from users and stakeholders to enhance their solution. Testing in real-world scenarios provides insights for informed design decisions

Question 19

What is Lean UX?

Answer 19

Collaborative, iterative design approach based on Lean Startup methodology, prioritizing outcomes, user research, and experimentation for continuous improvement

Question 20

What is User engagement in Design?

Answer 20

User engagement is vital for digital success. It’s about users being involved, interested, and emotionally invested. Good design enhances engagement

Question 21

Key factors in User Management:

Answer 21

Visual design attracts users. Usability and emotional resonance are critical for engagement, creating memorable experiences and fostering loyalty

Question 22

Strategies for Increasing User Engagement:

Answer 22

–> Clear calls to action guide users

–> Feedback and rewards reinforce behavior

–> Social elements, like sharing and community forums, enhance engagement

Question 23

Challenges in User Engagement:

Answer 23

Balancing user engagement with business goals is vital. Sustaining engagement over time amid distractions is challenging. Measuring engagement involves complexities, requiring qualitative methods for emotional and behavioral insights