Design Thinking and Innovation Flashcards
Different types of innovation
Extend (evolutionary)
Create (revolutionary)
Manage (incremental)
Adapt /evolutionary?
Configuration
Profit model- the way in which you make money
Network- connections with others to create value
Structure- alignment of your talent and assets
Process - signature or superior methods for doing your work
Offering
Porducts perfrmance - distinguishing features and functionality
Product system - complementary products and services
Experience
Service - support and enhancements that surround your offerings
Channel - how your offerings are delivered to customers
Brand - representation of your offerings and business
Customer engagement - distinctive interactions you foster
Design Thinking
process to solve problems through a human look
6 mindeset shifts
knowing to curious
skeptical to optimistic
quantitative to qualitative
judgemental to empathic
abtract to concrete
planning to experimenting
IT STIMULATES COLLABORATION AND EXPERIMENTATION TO REDUCE FAILURE
Values
empathy, collaboration and experimentation
Design
creation for the construction of an object, system or measurable human interaction
Double diamond design process
Based on research on how designers work
4phases
discovery
definition
development
delivery