Behaviour Insights

Question 1

Cognitive bias

Answer 1

Common mistakes in reasoning that occur when we value perception or beliefs over reality, might be explored to influence customer behaviour and innovation opportunities

Question 2

2 types of decisions

Answer 2

Automatic - minimises errot
Reflexive - optimises performance

Question 3

Decision Making

Answer 3

1º Cognitive overload makes automatic system override the reflexive system
2º Leads to biases in the judgement and decision making process
3º Because of that people behave irrationally and make suboptimal decisions

Question 4

Basic Framework

Answer 4

Step-by-step framework on how to apply the most powerful psychological principles to your marketing startegy
behaviour
analysus
stratefies
intervention
change

Question 5

Mindspace

Answer 5

Framework that focuses on 9 forces that drive behaviour across a variety of contexts It complements current policy making integrating behavioral science into the process
Messenger- we are heavily influenciated by who is communicating information
Incentives- our response to incentives are shaped by predictable mental shortcuts, such as the strong desire to avoid lossses
Norms- we are heavily influenced by what others do
Defaults- we go with the flow of pre-set options
Salience - our attention is drawn to novel things that seem relevant to us
Priming - our actions are often influenced by subconcious cues
Affect - our act«ions can be powerfully shaped

Question 5

Mindspace

Answer 5

Framework that focuses on 9 forces that drive behaviour across a variety of contexts It complements current policy making integrating behavioral science into the process
Messenger- we are heavily influenciated by who is communicating information
Incentives- our response to incentives are shaped by predictable mental shortcuts, such as the strong desire to avoid lossses
Norms- we are heavily influenced by what others do
Defaults- we go with the flow of pre-set options
Salience - our attention is drawn to novel things that seem relevant to us
Priming - our actions are often influenced by subconcious cues
Affect - our act«ions can be powerfully shaped

Question 6

Mindspace

Answer 6

Framework that focuses on 9 forces that drive behaviour across a variety of contexts It complements current policy making integrating behavioral science into the process
Messenger- we are heavily influenciated by who is communicating information
Incentives- our response to incentives are shaped by predictable mental shortcuts, such as the strong desire to avoid lossses
Norms- we are heavily influenced by what others do
Defaults- we go with the flow of pre-set options
Salience - our attention is drawn to novel things that seem relevant to us
Priming - our actions are often influenced by subconcious cues
Affect - our act«ions can be powerfully shaped