Design principles VCD

Question 1

Pattern

Answer 1

Repetition of visuals, different units repeating in a rhythm

Question 2

Balance

Answer 2

One difference that being subtle or strong that balances out the piece, such as two swirls on each side and the other side resembling a swirl giving it balance. Symmetry and asymmetry balance exist.

Question 3

Figure-ground

Answer 3

ambiguous, free to interpretation. Legibility. The relationship between shape, object or type and it’s background. Subtle or camouflaged.

Question 4

Contrast

Answer 4

vocal point, contrasting, black against white

Question 5

Hierarchy

Answer 5

In order which things are read first due to the focal point by design including shape, scale, colour.

Question 6

cropping

Answer 6

cutting of a component by its frame or format, cutting beyond edge of the frame. Composition out of frame.

Question 7

Proportion

Answer 7

height to width, tall, thin, large vs small, large vs thin, wide.

Question 8

Scale

Answer 8

size variations between type forms, shapes ect.. creating hierarchy and depth.