Design principles, layout, & color

Question 1

RGB color system

Answer 1

Red Green blue
used in elevisions and computers, though it has also been used in conventional photography and colored lighting.

Question 2

Hexidecimal color system

Answer 2

a method of representing colors using a six-digit code made up of numbers and letters (0-9, A-F), where each pair of digits represents the intensity of red, green, and blue components of a color, with the format “#RRGGBB” where “RR” is red, “GG” is green, and “BB” is blue

Question 3

CMYK color system

Answer 3

Cyan, Magenta, Yellow, Black.
used for prints printing

Question 4

What is hierarchy?

Answer 4

a system that organizes elements within a design to guide the viewer’s eye and help them understand the information

Question 5

What is balance?

Answer 5

arrangement according to rule of 3rds

Question 6

What is contrast?

Answer 6

Deliberate use of difference to create visual interest and emphasis.

Question 7

What is alignment?

Answer 7

Refers to the arrangement of elements in a composition. Proper alignment directs the viewer’s eye and establishes relationships between elements, making the overall design easier to understand.

Question 8

What is proximity?

Answer 8

close together = same group/they have a relationship

Question 9

What is similarity?

Answer 9

A relationship in imaging built on the same shape, color, or group

Question 10

What is a headline and where is it located on a page?

Answer 10

the title of a news story or article in a newspaper or magazine

Located at the top

Question 11

What is a gutter and where is it located on a page?

Answer 11

the blank space between two facing pages of a book or other printed material, where the pages are bound together

Question 12

What is a caption and where is it located on a page?

Answer 12

a short piece of text that appears directly below or beside an image, providing a brief explanation or description of what is shown in the picture

Question 13

What is a bleed and where is it located on a page?

Answer 13

a printing technique that extends the printed image or background color past the trimmed edge of the page and later precision cuts the edges off

Question 14

What is the deck and where is it located on a page?

Answer 14

The secondary headline or subheadline that provides additional information about the article’s main topic, often summarizing key points
Usually directly under heading

Also called subheading

Question 15

What is a spread?

Answer 15

two facing pages in a publication, like a book or magazine, that are viewed together when opened

Question 16

What is a byline and where is it located on a page?

Answer 16

a line in a newspaper naming the writer of an article
At the top under the subtitle

Question 17

What is a column and where is it located on a page?

Answer 17

A vertical block of text on a page, separated by margins or lines used to break up large amounts of text

Question 18

What is a drop cap and where is it located on a page?

Answer 18

A decorative letter used at the beginning of a section or paragraph
Usually placed at the beginning or stories or paragraphs

Question 19

What is a pull quote and where is it located on a page?

Answer 19

A short excerpt of text taken directly from an article and presented in a larger, visually distinct font
Usually breaking up the body copy

Question 20

What is a sidebar and where is it located on a page?

Answer 20

A short article, typically boxed, placed alongside a main article,
Containing additional or explanatory material.

Question 21

What is a body copy and where is it located?

Answer 21

This explains the details of what the page is talking about.
Typically organized in paragraphs at the middle of the page

Also called body paragraphs