design principals

Question 1

Principals of design

Answer 1

unity
balance
Contrast
Emphasis
Proportion/ scale
Rhythm/ movement
repetition

Question 2

is the arrangement of visual elements
in the design. It‘s where the different parts of Design create the whole.

vary widely in style and purpose, from the layout of a magazine spread to the furniture arrangement in an interior space.

Answer 2

Design Composition

Question 3

The goalof deasign prienciple is to create a composition that :

Answer 3

1. effectively conveys the intended message
2. Evokes a specific emotional response
3. serves a particular functional purpose.

Question 4

Elements of design

Answer 4

line
shape
texture
space
value
color
size

Question 5

is the concept of visual equilibrium and relates to our physical sense of….

Answer 5

Balance

Question 6

it is the distribution of the visual weight of objects, colors, texture, and space.
*the elements should be ……. to make a design feel stable.

Answer 6

balanced

Question 7

*…… is instinctive and determined by imagining a center axis running through the picture plane with the expectation that there will be some equal distribution of visual weight on either side.

Answer 7

Balance

Question 8

Achieving equilibrium in the distribution of visual elements to create a harmonious and stable composition. This can involve ……..

Answer 8

symmetrical
asymmetrical
radial balance

Question 9

…….. balance is a design principle in which visual elements are evenly distributed on either side of a central axis or imaginary line. It creates a mirror-image effect, with one half of the composition being a near-perfect reflection of the other.

Answer 9

Symmetrical

Question 10

these are characteristics of what balance?

• imparts a sense of stability, order, and formality to a design.
• Elements on one side of the axis are typically identical or very similar in shape, size, color, and placement to those on the other side.
• This balance is often used in classical and traditional designs, as well as in architecture, formal documents, and some types of artwork.

Answer 10

Symmetrical

Question 11

*…… balance occurs when visual elements are balanced through contrast, color, size, and placement

Answer 11

Asymmetrical

Question 12

these are characteristics of what balance?

• creates a dynamic and visually exciting composition.
• It relies on carefully considering the visual weight of elements, which may differ in size, color, or shape but still achieve balance.
• One side of the composition may have fewer or smaller elements but can balance out the larger or more visually dominant elements on the other side.
• is often found in contemporary and modern designs.

Answer 12

Asymmetrical

Question 13

*….. balance is a design principle where visual elements …. outward from a central point, creating a circular or spiral arrangement.

Answer 13

Radial
radiate

Question 14

these are characteristics of what balance?

• conveys a sense of movement, energy, and focus toward the center of the composition.
• Elements in a … design may vary in size, shape, or color, but they are arranged in a way that maintains balance around the central axis.
• This balance is frequently used in designs with a central focal point, such as
  mandalas, compass roses, circular logos, and some types of decorative patterns.

Answer 14

Radial balance

Question 15

*……. indicates the most important element of the design based on the message. It’s the element that stands out and gets notified first.

Answer 15

Emphasis

Question 16

The most emphasized visual element in the design is called a …….. because it attracts the viewers’ attention first

Answer 16

focal point

Question 17

Creating Emphasis on Design can be achieved by

Answer 17

shape
line
size
direction

Question 18

The……works by splitting an image into
thirds, so you end up with 9 equal sections, then place your main subject where the line intersects
* Visually divide your page into thirds.
* Place elements on the page within these thirds for a more exciting and visually appealing layout

Answer 18

rule of thirds

Question 19

• The relationship between objects, or parts, of a whole. How things fit together and relate in size and scale, whether big or
  small, nearby or distant.

Answer 19

Proportion &
Scale

Question 20

• …… deals with the relative size and scale of elements within a design. It helps maintain visual balance and harmony

Answer 20

Proportion

Question 21

Proper ……. are crucial to achieving a visually pleasing
composition.

Answer 21

Proportion

Question 22

The golden spiral is based on the golden ratio, while the Fibonacci spiral is a spiral based on the Fibonacci
sequence.
* Both are very similar and can be used as a compositional tool

Answer 22

t

Question 23

Fibonacci sequences
* The Fibonacci sequence is the series of numbers: 0,1,1,2,3,5,8,13,21,34,55,89…
golden ratio
Ratio= 1.618

Answer 23

t

Question 24

……. denotes the movement in a way that
elements direct our gaze to scan the message for understanding or information
* ……. refers to the way your eye moves
throughout a picture.
* …… can be described as continuity, organized
movement in space and time.
* Sequence is the experience of the …… One space may have several different …….s

Answer 24

Rhythm

Question 25

……. means reusing the same or similar elements throughout your design.
*…….. of specific design elements will bring a clear sense of unity.
* …….. is the use of similar or connected pictorial elements. For
example, matching shapes, colors, or lines used more than once
* …….. can be radiation, where the repeated elements spread out
from a central point.
* …….. can be regular or irregular
…….. may be in the form of gradation, where the repeated elements slowly become smaller or larger
* Gradation series of patterned elements relate to one another through a regular change of color, position, or
size

Answer 25

Repetition

Question 26

Certain ……. based on repeating geometric
forms will cause your eye to produce motion where none is present.

Answer 26

Optical Illusions

Question 27

…….. stresses the visual difference in size, shape, and color between the elements to enhance the perception of a message intended.

Answer 27

Contrast

Question 28

…….. is achieved when all the design elements relate to one another and project a sense of completeness
* Ensuring that all the elements in the composition work
together cohesively to create a unified and visually pleasing design.
* A viewer will always seek … in a message. Without it, the viewer will lose interest.

Answer 28

Unity

Question 29

Unity-Visual perception

Answer 29

Similarity
Proximity
Continuity
Figure/ground
closuer

Question 30

suggests that we naturally group
similar items based on color, size, or orientation.

Answer 30

Similarity

Question 31

: The principle of
……. states that objects near
each other tend to be viewed as a
group

Answer 31

Proximity

Question 32

: According to this
principle, we will perceive elements
arranged on a line or curve as related
to each other until it’s interrupted.

Answer 32

Continuity

Question 33

….: This suggests that elements
that form a closed object will be
perceived as a group. We will even
fill in missing information to create
….. and make sense of an object.

Answer 33

Closure

Question 34

…….: occurs when a
viewer can identify an object (figure)
as a shape distinct from its
background (ground). This
perception is dependent on the
design principle of contrast

Answer 34

Figure/ground