design elements + principles Flashcards
1
Q
Describe the element of line
A
- a visual element of length
- created by setting a point in motion
- defines the position and direction of the design
- define shapes, convey mood, create perspective and define space
2
Q
describe the element of shape
A
- external form or outline of an image
- produced by the use of line, value, colour and/or texture
3
Q
describe the element of space
A
- the area within or between images or elements
- positive space: filled space
- negative space: empty space
4
Q
describe the element of texture
A
- surface quality of an object
- the feel, appearance, thickness or stickiness of a surface or a substance
- texture is captured in a two-dimensional place
- described using words like rough, silky, pebbly, smooth and shiny
5
Q
describe the element of colour
A
- hue: name of colour
- value: lightness or darkness of colour
- intensity: amount of pigment a colour has
- temperature: warm or cold colours
6
Q
describe the principle of balance
A
- elements of design are arranged to create the impression of equality in weight or importance or harmony of design and proportion
- symmetrically
- asymmetrically
7
Q
describe the principle of emphasis
A
- special attention or importance given to one part of a work of art
- shape of darker value
- achieved through contrast and proportion
8
Q
describe the principle of dominance
A
- creates a focal point
- the more dominant an element, the more noticeable it’ll be
- the more dominant element will attract the eye and get noticed first
9
Q
describe the principle of unity
A
- Relationship among the elements that helps all the elements function together
- Gives a sense of oneness to a visual image
- Words/text and images work together to create a meaning
- Helps organising a visual image, facilitating interpretation and understanding
- Achieved by use of similar shapes
- Achieved by use of common pattern
- Achieved by use of common background
10
Q
list the elements of design
A
- line
- colour
- shape
- texture
- space
11
Q
list the principles of design
A
- dominance
- emphasis
- unity
- balance