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Advanced Higher Graphics > DESIGN ELEMENTS AND PRINCIPLES > Flashcards

DESIGN ELEMENTS AND PRINCIPLES Flashcards

1
Q

Ambience

A

Ambience is another word for atmosphere in the sense of the mood a publication has

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2
Q

Audience

A

Who the publication is aimed at

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3
Q

Balance

A

Refers to distributing the weight of the elements in a design

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4
Q

Bleed

A

When a graphic extends off the edge of a page

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5
Q

Brief

A

A written document for a design project developed by a client or business
It will highlight the requirements and scenario

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6
Q

Column Rule

A

A rule between columns

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7
Q

Columns

A

Frame widths of text

Makes text easier to read often

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8
Q

Contrast

A

Emphasises parts of a layout and guides readers to a specific section
It is when contrasting colours are placed together

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9
Q

Depth

A

Gives a DTP page more visual impact by giving the illusion of depth
A drop shadow or flashbar can achieve this

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10
Q

Depth of Field

A

The distance between the closest and furthest object giving a focussed image

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11
Q

Design Elements

A 
The building blocks of successful graphic design 
Line
Shape
Mass
Size
Colour
Value
Texture
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12
Q

Design Principles

A 
Refers to the way the elements appear on the page and how they affect the final layout and composition 
Balance
Dominance
Rhythm
Proximity
Alignment
White Space
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13
Q

Alignment

A

Refers to lining up the top, bottom and sides of graphics or elements on a DTP page

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14
Q

Specification

A

A list of what the design must do to meet the brief

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15
Q

Dominance

A

Elements which dominate the DTP page such as the heading

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16
Q

Drop Capital

A

The first letter in a paragraph or article which drops below the line and is enlarged

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17
Q

Drop Shadow

A

An objects shadow which can be added to create a sense of depth and realism

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18
Q

Dynamic Effects

A

Unusual effects which involve giving an object a unique visual energy through the illusion of motion, vibrant lights and wavy colours

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19
Q

Emphasis

A

Adds interest to the design

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20
Q

Flow

A

Refers to how the readers eye casts through the page

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21
Q

Focal Points

A

The centre of interest or the part which the readers eye is drawn to

22
Q

Folio

A

A page number at the bottom of the page

23
Q

Footer

A

Information at the bottom of the page

May contain the folio

24
Q

Frames

A

Non printed boxes that contain text or graphics and can be rearranged and sized

25
Q

Golden ratio

A

Used to describe aesthetically pleasing proportioning within a graphic
Numerical value is 1.618

26
Q

Grid

A

A series of lines or dots to aid accurate positioning

27
Q

Harmony

A

Elements that work well together

Colours harmonise when they are close together on the colour wheel

28
Q

Guides

A

Free floating guide lines that help with aligning objects and creating an organised look
They aren’t visible when printed

29
Q

Gutter

A

The space between columns of text

30
Q

Handles

A

They are attached to frames to allow manipulation

31
Q

Header

A

Information at the top of the page

32
Q

Heading

A

Also known as a headline

Usually a large font that introduces the document

33
Q

Infographic

A

A visual representation of information or data like in a chart or diagram

34
Q

Justification

A

The formation of text in a frame

35
Q

Layers

A

These are different parts of the graphic

Layers can be turned on and off

36
Q

Line

A

Lines can be used to divide up a page

They can be of different point size and colour

37
Q

Mass

A

Objects which are bold tend to appear like they have more mass

38
Q

Mirror

A

Copying a mirror image of an existing object

39
Q

Morphing

A

A special effect which can gradually cross transition one form or image into another

40
Q

Proportion

A

The relationship of two or more elements in a design and how they compare to each other

41
Q

Proximity

A

The closeness of objects in a DTP page

42
Q

Pull Quote

A

A key quotation that has been pulled from an article

43
Q

Radial Balance

A

When all elements radiate out from a central point and the weight is equally distributed

44
Q

Rhythm

A

Visual movement and repetition that guides the reader

45
Q

Rule Of Thirds

A

When an image is divided into thirds so it is in nine sections
Important parts are placed where the lines intersect to make them visually enhancing

46
Q

Shape

A

Can be natural or geometrical and can help add interest to a design

47
Q

Silhouette

A

Used to mask a section of an image so that it isn’t visible

The interior of it is featureless therefore the shape is only clear

48
Q

Transparency

A

Makes an object see through

Linear transparency is when an object gradually goes transparent

49
Q

Typeface

A

The style of text lettering in a document

50
Q

Unity

A

When elements in a design are consistent and look like they belong together

51
Q

Value

A

Refers to the lightness or darkness of a colour

Advanced Higher Graphics (10 decks)

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