DESIGN ELEMENTS AND PRINCIPLES

Question 1

Ambience

Answer 1

Ambience is another word for atmosphere in the sense of the mood a publication has

Question 2

Audience

Answer 2

Who the publication is aimed at

Question 3

Balance

Answer 3

Refers to distributing the weight of the elements in a design

Question 4

Bleed

Answer 4

When a graphic extends off the edge of a page

Question 5

Brief

Answer 5

A written document for a design project developed by a client or business
It will highlight the requirements and scenario

Question 6

Column Rule

Answer 6

A rule between columns

Question 7

Columns

Answer 7

Frame widths of text

Makes text easier to read often

Question 8

Contrast

Answer 8

Emphasises parts of a layout and guides readers to a specific section
It is when contrasting colours are placed together

Question 9

Depth

Answer 9

Gives a DTP page more visual impact by giving the illusion of depth
A drop shadow or flashbar can achieve this

Question 10

Depth of Field

Answer 10

The distance between the closest and furthest object giving a focussed image

Question 11

Design Elements

Answer 11

The building blocks of successful graphic design 
Line
Shape
Mass
Size
Colour
Value
Texture

Question 12

Design Principles

Answer 12

Refers to the way the elements appear on the page and how they affect the final layout and composition 
Balance
Dominance
Rhythm
Proximity
Alignment
White Space

Question 13

Alignment

Answer 13

Refers to lining up the top, bottom and sides of graphics or elements on a DTP page

Question 14

Specification

Answer 14

A list of what the design must do to meet the brief

Question 15

Dominance

Answer 15

Elements which dominate the DTP page such as the heading

Question 16

Drop Capital

Answer 16

The first letter in a paragraph or article which drops below the line and is enlarged

Question 17

Drop Shadow

Answer 17

An objects shadow which can be added to create a sense of depth and realism

Question 18

Dynamic Effects

Answer 18

Unusual effects which involve giving an object a unique visual energy through the illusion of motion, vibrant lights and wavy colours

Question 19

Emphasis

Answer 19

Adds interest to the design

Question 20

Flow

Answer 20

Refers to how the readers eye casts through the page

Question 21

Focal Points

Answer 21

The centre of interest or the part which the readers eye is drawn to

Question 22

Folio

Answer 22

A page number at the bottom of the page

Question 23

Footer

Answer 23

Information at the bottom of the page

May contain the folio

Question 24

Frames

Answer 24

Non printed boxes that contain text or graphics and can be rearranged and sized

Question 25

Golden ratio

Answer 25

Used to describe aesthetically pleasing proportioning within a graphic Numerical value is 1.618

Question 26

Grid

Answer 26

A series of lines or dots to aid accurate positioning

Question 27

Harmony

Answer 27

Elements that work well together | Colours harmonise when they are close together on the colour wheel

Question 28

Guides

Answer 28

Free floating guide lines that help with aligning objects and creating an organised look They aren't visible when printed

Question 29

Gutter

Answer 29

The space between columns of text

Question 30

Handles

Answer 30

They are attached to frames to allow manipulation

Question 31

Header

Answer 31

Information at the top of the page

Question 32

Heading

Answer 32

Also known as a headline | Usually a large font that introduces the document

Question 33

Infographic

Answer 33

A visual representation of information or data like in a chart or diagram

Question 34

Justification

Answer 34

The formation of text in a frame

Question 35

Layers

Answer 35

These are different parts of the graphic | Layers can be turned on and off

Question 36

Line

Answer 36

Lines can be used to divide up a page | They can be of different point size and colour

Question 37

Mass

Answer 37

Objects which are bold tend to appear like they have more mass

Question 38

Mirror

Answer 38

Copying a mirror image of an existing object

Question 39

Morphing

Answer 39

A special effect which can gradually cross transition one form or image into another

Question 40

Proportion

Answer 40

The relationship of two or more elements in a design and how they compare to each other

Question 41

Proximity

Answer 41

The closeness of objects in a DTP page

Question 42

Pull Quote

Answer 42

A key quotation that has been pulled from an article

Question 43

Radial Balance

Answer 43

When all elements radiate out from a central point and the weight is equally distributed

Question 44

Rhythm

Answer 44

Visual movement and repetition that guides the reader

Question 45

Rule Of Thirds

Answer 45

When an image is divided into thirds so it is in nine sections Important parts are placed where the lines intersect to make them visually enhancing

Question 46

Shape

Answer 46

Can be natural or geometrical and can help add interest to a design

Question 47

Silhouette

Answer 47

Used to mask a section of an image so that it isn't visible | The interior of it is featureless therefore the shape is only clear

Question 48

Transparency

Answer 48

Makes an object see through | Linear transparency is when an object gradually goes transparent

Question 49

Typeface

Answer 49

The style of text lettering in a document

Question 50

Unity

Answer 50

When elements in a design are consistent and look like they belong together

Question 51

Value

Answer 51

Refers to the lightness or darkness of a colour