Design Brief

Question 1

Design Brief

Answer 1

Used to frame a design problem + is a formally communicated contract between designer and client.

Question 2

The Design Brief Includes

The Communication Need

Answer 2

The design probelm that the client needs solved

Question 3

The Design Brief Includes

Target Audience/ User

Answer 3

A group of people which a product, media product or visual communication design is intended to attract or appeal to

Question 3

The Design Brief Includes

Context

Answer 3

The location where audiences will encounter or interact with the designed outcome

For example, a poster displayed at a bus stop

Question 4

The Design Brief Includes

Purpose

Answer 4

Design solutions serve a range of purposes, including (but not limited to) advertise, to promote, to depict, to teach, to inform or to guide

Question 5

The Design Brief Includes

Constraints

Answer 5

Generally refer to physical limits or requirements for a Design Solution related to its function.

These include:
* Size
* Durability
* Text, image content
* Materials
* Usability
* Language
* Paper stock
* Safety requirement