Aesthetics and Target Audience Flashcards
1
Q
Aesthetics
A
Is the overal effect from the use and placement of design elements and principles and gestalt principles of visual perception
About feelings and relationships: The feel of a design = Interest
Purpose, context, audience of client/user
2
Q
Target Audience
A
A group of people which a product, media product or visual communication design is intended to attract or appeal to.
Target Audience Characteristics:
* Age
* Gender
* Culture
* Location
* Socio-economic status
* Interests
