Design Branding Design - 1.3 Flashcards
What is in the Design Mix?
Aesthetics, Function, Costs
What are the types of Promotion?
Digital Communications, Sponsorship, Public Relations, Advertising, Direct Marketing, Sales Promotions, Personal Selling.
What is Advertising?
Promotion occurs through paid channels such as TV, radio or online,
What are the pro and cons of advertising?
Pro = Reach large audience, creates a specific brand image
Con = Expensive, difficult to measure the effectiveness
What is direct marketing?
Involves communicating directly with customers through email, text message, social media or post
What are the pro and cons of Direct Marketing?
Pros = Target specific audience, marketing is measurable
Cons = can be intrusive as customers may see it as spam, can be costly
What is Sponsorship?
This is an agreement in which a company provides financial support to an event, team.
What are Public Relations?
The business seeks to build relationships with the public and manage their reputation.
What are Digital Communications?
Refer to any form of marketing or communication that is delivered electronically such as social media.
What are sale promotions?
Marketing techniques that encouraging the purchase of a product or service by offering temporary incentives.
